Yarn – Nobody Ever Talks About Ford’s Carrousel Concept
Chrysler was the first manufacturer to launch a truly competitive Minivan in the US market. Of course, Volkswagen had been around for years with its Microbus and Toyota beat Chrysler to the market by a few months with its forward control Toyota Van, but Chrysler launched the first “real” Minivan. But Chrysler was not first with the concept.
Ford Minivan Concepts Were Precursors to Chrysler’s Extremely Successful Minivans
The concepts leading up to the Chrysler Minivan were done at Ford Motor Company. Two groups developed competing Minivan concepts. Hal Sperlich’s Advanced Vehicle Engineering Team developed a Minivan concept based on a front wheel drive platform. It was called the “MiniMax”. Hal Sperlich was later to take this basic concept to Chrysler where the K-Car based Minivans were developed and launched in early 1980s. The second Minivan concept… one that has never really seen the light of day, was the Carrousel. Carrousel was developed by Alex Galaniuk’s Light Truck Advanced Engineering team in 1974 running parallel with the MiniMax.
Carrousel was a relatively simple concept – take a short wheelbase Econoline Van and make an extremely luxurious wagon/family hauler out of it. The Carrousel had a 460 CID V8 (tucked under the instrument panel in the style of full size vans those days), Thunderbird interior, woodgrain sides, whitewall tires and full wheel covers. It was fully driveable and the prototype was produced by Carron & Company in Inkster, Michigan. The interior had a full flat rear load floor and folding second row seat developed by Lear for the concept. Carrousel was a 5-passenger van.
Inexpensive Program Killed Because it Threatened Country Squire
In those days, Carrousel was a $67 million dollar program. Petty cash to a big car company like GM or Ford or Chrysler. But Carrousel was never to see the light of day. It died when Ford’s research showed it would cannibalize heavily from the Country Squire station wagon then a Ford family jewel. Threatening the Country Squire was verboten and Carrousel (and MiniMax – not so much of a threat) was shelved only to be seen a decade later behind Ford’s Truck Engineering building resting on four flat tires with its paint peeling.
While Carrousel was based on a rear wheel drive platform that was not as package-efficient as a front wheel drive Minivan, its styling and utility would have establlished a quick and low investment program. Another nail in the coffin… General Motors had nothing like Carrousel. In the days when Ford followed GM’s lead in almost everything, that was a definite vote against the innovative new idea.