Blog

Latest Industry News

Latest Toyota vs. Honda Hybrid Faceoff: Camry vs. Accord In Another Dimension

Camry Hybrid Launches with $25,900 Price Tag
Toyota has just announced pricing for its latest hybrid, the Camry. Sitting at the heart of the car market, this family sedan has a 187HP four-cylinder hybrid system that offers almost as much power as the launch V6-powered 2002 Camry. For a mere $25,900, one can get a hybrid powertrain and standard equipment including automatic headlights, premium audio, cruise control, Bluetooth, power driver’s seat, sixteen-inch wheels, heated side mirrors, dual-zone automatic climate control, and an ECO button that further improves fuel economy by controlling the HVAC system in certain situations. It arrives in dealers in May 2006.
This is an issue that VehicleVoice and AutoPacific has been tracking. Will a performance-oriented hybrid be more persuasive than a fuel economy biased hybrid. Honda has adopted the performance strategy with Accord, but not with Civic. Toyota has gone the fuel economy route with its Toyota brand hybrids, but with performance-oriented strategies with its Lexus brand hybrids. Over time, it will be very interesting to see how these differing strategies play out.

Toy_07_Camry_Hybrid_bl.jpg

Accord Hybrid Versus Camry Hybrid
Camry launches with a price about $5000 less than Honda‘s Accord hybrid sedan, which uses a V6 and, with 253HP, offers significantly more horsepower. This dramatic difference in horsepower ratings presents an interesting case study. So far, hybrids have been primarily for improving fuel economy, as with the Prius and Civic hybrids, or for getting luxury performance with a smaller hit at the pump, as with the Lexus hybrids. But the Camry and the Accord hybrids go head-to-head in segment and size with slightly different philosophies, giving the market an the opportunity indicate a preference for hybrids with improved overall performance versus for hybrids focused more purely on improved fuel economy.


The Camry gets one into a hybrid for far less money, but the Accord uses its hybrid for performance as much as for fuel economy gains. By comparison, Lexus uses the performance angle with the RX 400h and other upcoming hybrid sedans, Toyota focuses on adding hybrids that stick with the practical nature of the brand. The Camry versus Accord drama has potential to be more telling than that of Toyota Highlander hybrid versus Lexus RX 400h, as the Lexus plays to a different audience while the Camry and Accord have similar buyers.

Hon_06_AccordHybrid_bl.jpg

The Civic hybrid and the Prius are also basically head-to-head competitors as small cars with nearly identical pricing. But both of them use their hybrid systems to enhance fuel economy and not to boost performance, so a choice between them is not likely affected by a desire for overall performance and acceleration. The distinctive Prius also has an edge over Civic with its unique five-door hatchback look, while the Civic hybrid sedan looks just like any other Civic sedan.
Toyota and Honda have indicated similar volume targets for their Camry and Accord hybrids, both in the 50,000-unit neighborhood, so it will be interesting to see which gets there first, or if the 50,000-unit level is too low to get a clear picture of what customers prefer, which would be the case if both manufacturers are able to sell out their allotted hybrid capacity.

3 Comments

  • Arthur| July 1, 2007 at 3:35 pm Reply

    Responding to your 2006 article, the 2007 results are out. Americans prefer the Camry Hybrid’s great 40+gas mileage over the Honda Accord Hybrid’s horsepower with poor 23 mpg mileage. In early 2007, Honda sold less than 400 Accord Hybrids to the Camry Hybrid’s 3500+ sales. Honda has announced it will discontinue its Accord Hybrids due to poor sales numbers.
    On the performance side of the Camry Hybrid… to the reviewer who stated the horsepower was weak and that he had the urge to push the Camry Hybrid…guess again. The Camry Hybrid’s 187 horsepower is plenty to pass at freeway speeds, climb hills, and is faster than many 6-cylinder cars from a standstill. All I can say is “Take another test drive, but this time around, push the gas pedal all the way to the floor, not just 1/2 way.” With it’s safety features, comfort, smooth ride, Lexus quietness, and Lexus fit & finish, you won’t regret your choice to buy a Camry Hybrid. -Arthur

  • Rick| September 26, 2006 at 5:19 pm Reply

    After driving 3000+ mi. on my Camry Hybrid, –absolutely no problem w/acceleration. The CVT makes for a very smooth powerful ride. Also the high-tech elements far surpass my Cadillac CTS. –not as zippy as the CTS, but my favorite on all other counts.

  • Dan| September 14, 2006 at 5:11 pm Reply

    I have driven them both and the selection was simple. After driving the Accord Hybrid and climing into the Camry, I felt the need to get out and push the Camry to get it going. I can’t imagine driving it with 4 adults inside. The Camry may be the mileage king in this class, but if mileage is your thing, buy the econobox Prius. I would not want to pull out in traffic in the Camry Hybrid.

Leave comments

Your email address will not be published.*



You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Back to top