Let's Talk Cars: AutoPacific Drive Research with Consumers (and some more gadgets)
Let’s Talk Cars: Meet AutoPacific (and some more gadgets)
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This week VehicleVoice introduces you to the automotive research firm responsible for the Vehicle Satisfaction Award. The analysts and experts of AutoPacific spend most of their time at their offices in Southern California and Detroit, doing the kind of comprehensive research that makes car companies sit up and listen. They’ve influenced new car designs and new product introductions for the past two decades. And we’re letting you have a peak behind the curtain this week, into the Automotive Future’s Center of AutoPacific. For the first time, you get to see the experience a consumer goes through in a product evaluation clinic where they actually get to drive the products.
Also on tap, more gadgets, but this time we introduce you to two products specifically designed for motorcycles.
Our three featured stories come from AutoPacific, TomTom and Delphi.
00:38 AutoPacific Dynamic Research Process: George Peterson, President and Founder and Jim Hossack, Vice President and Senior Consultant
05:13 TomTom Motorcycle Navigation: Anne Louise Hanstad, Vice President of Marketing
07:34 Delphi Motorcycle Safety: Tom Miklik, Advanced Product Development