Dodge Approves Challenger
- July 1, 2006
- Automobile Cool News, Chevrolet, Dodge, Ford, More Categories...
- Posted by George Peterson
- 1 Comment
As if There Would Have Been Any Other Answer…
In the biggest non-surprise of the year, Dodge made it official: The Challenger concept will spawn a Challenger production coupe. The Challenger will go on sale in 2008, within two years of the concept’s introduction, as a 2008 model-year vehicle. The announcement was made in conjunction with the Pepsi 400 NASCAR race in Daytona, where the Dodge Charger is a competitor.
Though the name was used a few times on non-muscle cars, the Challenger that is being revived had a five-year run (1970-1974) and saw sales about 188,600 units, coupe and convertible. Which begs the question: When is the convertible coming?
Chevrolet is expected to also follow its 2006 North American International Auto Show concept Camaro with a production version as well. But Dodge looks to be in position to get Challenger to market before Camaro, which could be huge in the image game. No one wants to be last.
All in all, Challenger has a solid platform to launch from and a nice set of powertrains to choose from, being based on Dodge Charger/Magnum and Chrysler 300, though a 500HP SRT Challenger would be helpful. Response to the concept car has been strong enough to get the green light. In 2008, we’ll find out if the enthusiasm translates to real-world purchases.
(VehicleVoice and AutoPacific brought you news of the Challenger and Camaro back at auto show time; click here and here to revisit those stories.)