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Dueling Auto Shows: Detroit and LA Still Fighting for Attention

While the LA Auto Show opens to the public at the beginning of December, Detroit’s North American International Auto Show is also just around the corner, in January 2007. With the holidays, it’ll be here before you know it.
Detroit’s show has long been the most important in North America, in terms of media attendance and coverage as well as industry attention and presence. By comparison, the other U.S. shows are but a blip in the media clip file. But several others claim more consumer attendance, and Los Angeles, Chicago, and New York rank as significant events in the U.S. automotive calendar.
In past years Detroit and Los Angeles started within days of one another, and while manufacturers are drumming up news with the closer Los Angeles show, several strategic announcements are being made about what we’ll see in Detroit as well.

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Just this week, the Chrysler Group released sketches of two of its 2007 concept vehicles, the four-door coupe Chrysler Nassau and what looks to be an ultimate Jeep in the TrailHawk. Chevrolet has announced we’ll get our first look at the 2008 Malibu in Detroit (and released a photo of the interior as a tease).
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Hyundai announced the Veracruz will be in Detroit, seemingly ages ago (click here for our Veracruz story). We’ve already commented on Nissan’s Rogue (and its European sibling Qashqai), scheduled for Detroit as well (click here). Cadillac will show the updated 2008 CTS, Hummer is rumored to be showing a concept H4 that could take aim at the Wrangler about 2010MY (if they can find a platform), Infiniti may show the G35 coupe, and Mitsubishi will show their Lancer (though we will have a drive review available ahead of the reveal). Though MINI revealed the latest Cooper in Paris in September (click here for our story), U.S. buyers get their first look in Detroit.
The winner here? You, the consumer, with lots of new products coming down the pipe and exciting new vehicles to see when it comes time for your local auto show, even if you can’t get to the big events.
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