Podcast #70 – We Don’t Need No Stinking Crossovers
Resident Ranter Jim Hall takes aim at the vehicle category known as Crossovers and proves once and for all that evolution is a true science, at least in the automotive industry.
William Shakespeare once wrote “a Crossover, by any other name, would smell as a sweet,”…or something like that. AutoPacific analyst and expert fly-in-the-ointment, Jim Hall, agrees. To him, all this segment shuffling is hooey. A Crossover is just the natural evolution of the SUV. Call it SUV 2.0, call it station wagons with street cred, call it Louise! It doesn’t really matter now, does it? But whatever you call it, call it a “Crossover SUV”. Without “SUV” no telling what you’ll get.