Dodge Magnum Killed by Chrysler – Among Other "Adjustments"

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Chrysler LLC today announced a wave of manufacturing actions to reduce capacity and headcount. They also announced that four products would be cancelled from the Chrysler lineup and that two new products and two hybrids would be introduced.
Perhaps the most significant drop is of the Dodge Magnum. This distinctively styled wagon has always been a favorite of mine, but as a “wagon” it has not resonated well with the buying public. When the Charger 4-door sedan was added to the Dodge lineup, Magnum was relegated to the list of forgotten models at the Dodge store. There is probably not a cooler looking vehicle on the road when it is well-dressed by a tuner than the Dodge Magnum.

Dodge Magnum Gone Blog.jpg

Three More Products Announced for Cancellation – Two Added
Chrysler also announced that it will kill the Chrysler PT Cruiser convertible, the Chrysler Pacifica and the Chrysler Crossfire. All are low volume products that have not captured the attention of the market. While killing four products, Chrysler adds the Dodge Journey Crossover SUV and Dodge Challenger muscle car to the Dodge lineup. Seems like a very fair trade.
Next on the block we’d like to see the demise of the Jeep Commander and Jeep Compass – both products Jeep does not need. While Commander has Jeep DNA, Compass does not and Jeep should keep pure to its Trail-Rated DNA. Commander should be on the block because it is UGLY. Aspen, Dakota and Durango could also be up for consideration to drop.
More Headcount Reductions
In addition to cancelling products, Chrysler will eliminate shifts at several plants to bring capacity in line with demand (market shrinkage from 17.2 million units to around 16.2 million units). This will reduce hourly headcount by another 8,500 to 10,000 workers. Salaried headcount is to be reduced by another 1,000 staffers. These reductions are in addition to a 13,000 job reduction previously announced by Chrysler.
Read Chrysler’s November 1 Press Release below the fold
• • • • •


Chrysler Announces New Plans to Balance Supply and Demand
• Chrysler Announces Product and Plant Changes
• Industry-wide volume reduction and sales slow down requires plant adjustments
• Four products will be cancelled from Chrysler line-up; while adding two all-new products and two hybrid models
Chrysler LLC today announced that it would make volume-related reductions at several of its North American assembly and powertrain plants, and eliminate four products from its line-up.
Shifts will be eliminated at five North American assembly plants which, combined with other volume-related manufacturing actions, will lead to a reduction of 8,500-10,000 additional hourly jobs through 2008.
Additional actions include reductions of salaried employment by 1,000 and supplemental (contract) employment by 37 percent. The Company also plans to eliminate hourly and salaried overtime and reduce purchased services due to reduction in volume.
The volume-related actions are in addition to 13,000 jobs eliminated by the three-year Recovery and Transformation Plan (RTP) announced in February. The objectives of the RTP remain the same.
“The market situation has changed dramatically in the eight months since Chrysler established the Recovery and Transformation Plan as its blueprint,” said Bob Nardelli, Chairman and Chief Executive Officer. “Annual industry volume (U.S. market) then was running at a 17.2 million clip. Now, we expect a seasonally adjusted annual volume for 2007 to be significantly lower and carry over into 2008.”
“We have to move now to adjust the way our company looks and acts to reflect a smaller market,” added Tom LaSorda, Vice Chairman and President. “That means a cost base that is right-sized and an appropriate level of plant utilization.”
LaSorda added that third-shift operations at assembly plants usually reflect a high demand after a product is launched. Three of the five plants affected by this action are the result of elimination of third shifts” in Belvidere, Illinois; Toledo, Ohio, and Brampton, Ontario.
In contract negotiations just concluded with the United Auto Workers, Chrysler committed to spending more than $15 billion on products, plants and engineering during the life of the contract through 2011.
The company announced that it will eliminate four models through 2008, including Dodge Magnum, the convertible version (only) of Chrysler PT Cruiser, Chrysler Pacifica and Chrysler Crossfire. In the same time frame, Chrysler will add two all-new products to its portfolio: the Dodge Journey and Dodge Challenger, along with two new hybrid models, the Chrysler Aspen and Dodge Durango.
“These actions reflect our new customer-driven philosophy and allow us to focus our resources on new, more profitable and appealing products,” added Jim Press, Vice Chairman and President. “Further, these product actions are all in response to dealer requests.”

Manufacturing Actions

Chrysler will eliminate shifts at five assembly plants, and take further volume-related actions at several other facilities. It will:
Drop third-shift operations at Belvidere (Ill.) Assembly Plant in the first quarter 2008. Belvidere builds the Dodge Caliber, Jeep Patriot and Jeep Compass.
Drop second-shift operations at its Jefferson North (Detroit, Mich.) Assembly Plant in the first quarter 2008. It’s expected that the plant will return to two shifts in first quarter 2010 with the introduction of the next generation of sport-utility vehicles. The addition of a third shift will remain an option, depending on market demand. Jefferson North builds the Jeep® Grand Cherokee and Jeep Commander.
Drop third-shift operations at the Toledo (Ohio) North Assembly Plant in the first quarter 2008. Toledo North builds the Jeep Liberty and Dodge Nitro.
Drop third-shift operations at Brampton (Ontario) Assembly Plant in first quarter 2008. Brampton will build the Chrysler 300, Dodge Charger and Dodge Challenger. The Dodge Magnum will be discontinued.
Drop second shift operations at Sterling Heights (Mich.) Assembly Plant in first quarter 2008. Sterling Heights builds the Dodge Avenger and Chrysler Sebring sedans and Chrysler Sebring Convertible.
In addition, Mack Avenue (Detroit) Engine Plant II will return to a traditional two-shift / two-crew operation in the first quarter 2008 after operating on a three-crew, two-shift, 120-hour-per-week (3/2/120) schedule. Mack II builds the 3.7-liter V-6 engine.
“I’m confident that we have the right team in place and a business plan that doesn’t need to be re-written,” concluded Nardelli. “Like all good plans, the RTP has built-in flexibility that allows us to stay one step ahead of market change. And that is the way to long-term sustained profitability.”

This article has 2 comments

  1. magnum owner 11/16/2007, 9:12 pm:

    as usual,Nardelli has NO CLUE what the public want. the Magnum is the best crossover there is, and had you redesigned it LAST year,maybe you would have sold more cars. Stick to selling marsh land in Florida bob…at least that way we know we are getting screwed.

  2. Atila 11/19/2007, 11:06 am:

    So devastating to see the Magnum go! I was planning my purchase of the 08 SRT8 version of the Magnum for months now. It was the only car that offered muscle car, cool image, sportiness, and utility in one package. There is no other product on the market that will give you all that in one package. Shame on you Chrysler!!!!

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