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VehicleVoice #86 – RA! RA! RA! for Mitsubishi's New Diesel Sports Car Concept

  • January 24, 2008
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Mitsubishi RA


The new diesels coming out of Europe and Japan are something to take very seriously, and with higher-quality diesel fuel finally available in the US, diesel-powered cars are going to be a choice many budget-conscious, eco-conscious Americans will make in the near future.
Now add to that, the idea of performance. If someone – anyone – produced a high performance sports car with a diesel powertrain capable of producing fuel economy equal to that of a little 4 cylinder economy car…well that automaker would have a hit on his hands, guaranteed!
Mitsubishi could be one of the first out of the gate if they take their new concept into production. The Mitsubishi RA is not only gorgeous, not only fast, and not only exotic, it’s a diesel. C’mon Mitsubishi, get this baby into production!
Wanna see it? Wanna hear from the RA’s designer? No worries. David Barrett spoke with Chief Designer David O’Connell about his breakthrough concept.
P.S. Forgive our audio issues here. Auto Shows are notoriously noisy places to shoot.

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