Cadillac Escalade Wins AutoPacific Ideal Vehicle Award for Luxury SUVs
The Cadillac Escalade is the top ranked Premium SUV in AutoPacific’s 2011 Ideal Vehicle Research. As the class winner, Escalade owners identify few things they would want changed. Even the most technology-laden vehicles still have their owners wanting more. About 30% of Escalade owners want more infotainment technology. They also want better interior storage and, believe it or not, more cargo space and passenger room. They most like its size, seat comfort and wheels. Escalade wins its class over second place Land Rover LR4.
The Luxury SUV segment is made up of traditional large, premium name plate SUVs, such as Range Rover and Cadillac Escalade. These vehicles have strong off-road or towing capability and powerful engines.
Ideal Vehicle Award
Each year AutoPacific surveys new car and light truck buyers via mail and Internet about their new vehicle in order to learn more about their purchase experience, attribute importance and satisfaction, lifestyle, preferences, vehicle use, personal characteristics, desired features and more. Respondents to this survey are owners of new 2011 model-year cars and trucks purchased from September through December 2010. The questionnaire was administered in January and March 2011. The 2011 Ideal Vehicle Awards are based on scores developed using results from a part of this survey that focuses on the consumers’ desire to change their vehicle if given the opportunity. Respondents rate 15 attributes indicating whether they want them to be changed (larger, smaller, more or less) or not changed (stay the same) after having driven their vehicle for 90 days. Those vehicles wanting the LEAST CHANGE win the IVA for their class. A total of 72,917 respondents provided input for these awards.