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Acura TSX – AutoPacific’s Most Ideal Luxury Mid-Size Car

AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

TSX Outpoints Lincoln MKZ for IVA Win: The 2012 Acura TSX comes closest to the ideal of any Luxury Mid-Size Car.  The TSX is 29 rating points higher than the second place Luxury Mid-Size Car – the Lincoln MKZ.  Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of TSX owners rate these characteristics ideal:  exterior size, driver’s seat comfort, tires, and safety features.  Eighty-percent or more of TSX owners find these additional characteristics ideal:  interior lighting, exterior styling, wheels, ride and handling, interior storage compartments.

A Few Shortfalls – Some Could Have Been Corrected by Selecting Available Options: The TSX is derived from Honda’s European Accord so it is a bit smaller than the North American Accord.  About 30% of TSX owners want more passenger roominess.  About 22% want more power and acceleration – a want that could have been satisfied by opting for the 3.5L V6 engine.   About 15% of the owners want more infotainment/entertainment technology, but 12% would give up available technology for better ease of use.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/consumer-s-ideal-cars-revealed-in-2012-iva-awards-112116/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.

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