Mercedes S-Class – Most Ideal Vehicle and Premium Luxury Car


AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

S-Class Dominates Porsche Panamera for IVA Win: The 2012 Mercedes-Benz S-Class comes closest to the ideal of any vehicle – car or truck.  In the Premium Luxury Car class, the S-Class out-points the second place Porsche Panamera by 72 rating points.  Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Getting a score of ninety-percent is even more impressive.  Ninety-percent or more of S-Class owners rate these characteristics ideal:  exterior size, interior lighting, passenger roominess, driver’s seat comfort, ride and handling, tires and ease of getting in and out.  Eighty-percent or more of S-Class owners find these additional characteristics ideal:  driver’s seat visibility, cargo space, exterior styling, wheels, power and acceleration, interior storage features, safety features.

The Mercedes S-Class also won AutoPacific’s 2012 Vehicle Satisfaction Award for Best In Class Premium Luxury Car.

Infotainment System – The Only Close Miss for the 2012 S-Class: The only feature S-Class owners weren’t enthralled with was the infotainment and entertainment system.  With 79% of the respondents saying the system was ideal in the S-Class, this was a close miss.  About 17% of S-Class owners would like more/better infotainment technology than they have now.

You can find an Autobytel review of this IVA award winner at

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.

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