Audi – Ideal Premium Brand in AutoPacific Research0
AutoPacific’s Ideal Vehicle Award (IVA) for Premium Brands recognizes the brand whose vehicles best hits the targets its buyers demand. Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.
For 2012, Audi achieves the top ratings from its owners outpointing second place premium brand Porsche by 15 rating points. Audi’s A4, A5 and A6 swept the top three places in the Aspirational Luxury Car category. The Q7 and Q5 were second place in their crossover SUV categories. Audi’s design DNA, attention to detail and finesse all contributed to this impressive win.