2014 Mercedes-Benz S-Class Wins AutoPacific Ideal Vehicle Award

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The 2014 Mercedes-Benz S-Class is the highest scoring Premium Luxury Car in AutoPacific’s 2014 Ideal Vehicle Award research. The S-Class designers really hit the nail on head. Clearly, they understood who the target buyer is and developed a vehicle that met their requirements. The S-Class beats out a very impressive group of premium luxury cars such as the BMW 7-Series, Porsche Panamera, Lexus LS, and the Hyundai Equus.  Not only does the S-Class win its IVA class, it also was the highest scoring car EVER in AutoPacific’s Vehicle Satisfaction Award Research for 2014.  This gets it AutoPacific’s President’s Award that has only been awarded one time previously.  George Peterson, President of AutoPacific says “The S-Class is hitting on all cylinders.  Not only did it score the highest satisfaction rating AutoPacific has EVER recorded, the product itself has hit its target market in terms of what they want in styling, packaging and engineering.”

S-Class owners truly do not want their vehicle changed. Of the fifteen categories in the Ideal Vehicle question battery, the Mercedes-Benz S-Class led in six satisfaction categories and was within three percentage points of another three.

The top five highest ratings by S-Class owners are: Same interior lighting, same ride and handling, same safety features, same seat fit, and same ease of getting in and out.

No vehicle is perfect. S-Class owners would like to see more cargo space and a simpler information and entertainment system.

AutoPacificIVA Feature copy

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