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Cadillac XT4 Small Crossover SUV – Nice Vehicle, High Price.

Driving the new Cadillac XT4 on the excellent country roads around Seattle and Bainbridge Island revealed a vehicle that is well conceived and well put-together.

Let’s Talk About the Styling: Cadillac designers and engineers have developed a vehicle with outstanding proportions using an all new platform. They have pushed the wheels out to the corners of the vehicle so the stance of the XT4 is great. Some small XSUVs seem too narrow and too tall. The XT4 looks wide enough to have a very purposeful appearance.

The styling cues are pretty distinctive. Cadillac is known for unique “light pipe” daylight running lights. The XT4 goes the typical light pipe one better. An eyebrow flowing towards the grille from the vertical light pipe gives XT4 a hard-to-miss look. Carried over into the vertical taillamps, XT4 takes advantage of new LED lighting technology. While XT4 looks modern, it does not rely on an extremely fast windshield to give it a sense of motion. XT4 is styling is different, but not too contrived.

2019 Cadillac XT4 Sport:  Source – Cadillac

2019 Cadillac XT4 Sport:  Source – Cadillac

Let’s Talk About the Package: For a Cadillac, XT4 is small, but it does not feel small when you are looking at it, sitting in it or driving it. Many of XT4 competitors are difficult to get into and out of. Not the XT4. XT4 has generous door openings that invite you into the interior. The driver’s seat is comfortable and visibility is excellent all around. XT4 is an exercise in effective package design.

Ergonomics Excellent:  The layout of the instrument panel, instrument cluster and console area are excellent.  Everything is easy to see and most is easy to use.  While no car can pass the rental car test today (Hertz, midnight, pouring rain, set radio, HVAC, start and drive away), the AT4 interface comes pretty close.  It does not however solve my ongoing bugaboo of showing street name on the nav map, but no city name.  Only Ford seems to do that at present.

2019 Cadillac XT4 Sport:  Source – Cadillac

2019 Cadillac XT4 Sport:  Source – Cadillac

Powertrain is Competitive: The XT4 is powered by an upgraded Spring Hill, TN-assembled, 2.0L 4-cylinder turbo that has 237-horsepower and 258 lb-ft torque. That is enough power and torque to propel the XT4 around town and on the freeway. In fact, 4-cylinder engines with these basic specifications have become the default engine for everything from small and mid-size XSUVs and mid-size cars.

The XT4 4-cylinder is mated to a new 9-speed automatic transmission. The Powertrain combination yields good fuel economy. The 9-speed is designed to deliver quick, smooth shifts throughout the power band.

Now the Problem – Price: The XT4 base price is $35,790 including destination. This seems pretty reasonable. In fact, going to the upper trim levels – Premium Luxury and Sport – both at $40,290 seems like a good deal. But these upper models do not include all the features consumers have come to expect in premium and even popular brand vehicles. Once those features are added – adaptive cruise control, lane keeping assist, blind spot warning, navigation, all wheel drive – the price skyrockets. Vehicles provided for the press preview were all in the $56,000 to $59,000 range.

For reference a small XSUV from popular-brand Hyundai – the Kona – tops out at around $30,000 with features similar to the XT4. Of course it is full of plastic. It’s seats are not as comfortable. It is not as quiet. But is the XT4 worth twice as much. Not fair, a Hyundai does not compare to a Cadillac. Fair enough. Let’s look at the all new Acura RD-X. It is powered by a 2.0L Turbo similar to the XT4, but the Acura 2.0L puts out 272HP – 35HP more than the XT4. Loading up an RD-X yields a price of about $47,000. Maybe Acura is not a Cadillac, but is the Cadillac brand worth a $10,000 premium over a Cadillac?

Fairfax, Kansas Assembly: XT4 is assembled at General Motors’ Fairfax, KS Assembly Plant. The Chevrolet Malibu is also assembled there. Cadillac assures us that the XT4 is totally unique and does not share any Malibu parts. The capacity allocated to XT4 is 45,000 units. If demand warrants it, additional capacity can be added. That depends on whether the millennial audience Cadillac is depending on buying XT4 really reacts positively to it at its price.

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