2020 Ford Super Duty Aims to Stay Ahead of Competition
Detroit, Michigan, January 30, 2019: Ford Commercial vehicles generated over $70 billion in revenue in 2018. That’s equivalent to a Fortune 40 company. Thought differently, Ford Commercial vehicle revenue was larger than that of Procter and Gamble. No wonder, Ford is on the accelerator to keep their Super Duty line, Transit vans and Transit Connect small vans more than competitive. The 2020 Ford Super Duty is the big news, but information on the rest of the Commercial Vehicle lineup will follow.
The Ford Super Duties were all new in 2016 when they adopted the F-150’s cab and many aluminum body and chassis components. The 2020 Ford Super Duty will be released later in 2019, but their competition hasn’t been standing still. Both General Motors and FCA’s Ram brand will launch their new Heavy Duty trucks earlier in 2019. 2019 is definitely the year of the Heavy Duty pickup.
This mid-cycle change comes four model years following its major change. Ford management hints that the next major change will be in three years giving this Super Duty generation a seven year cycle.
Consider the 2020 Ford Super Duty changes to be a mild mid-cycle freshening. The grilles (ten of them; styled differently) are new, headlamps are new, taillamps are new. You can tell the difference if you are a devoted Super Duty buyer. The interiors of the three highest trim levels – Lariat, Limited and Platinum have been updated significantly to bring a more upscale experience for the buyers of these very expensive trucks who want only to spend more.
Ford has gone to town in the powertrain arena as well. There is an all new 7.3L big block V8 for the F-250 through the F-750. Ford believes it will be the most powerful V8 available in heavy duty applications. The 3rd Generation 6.7L V8 turbo diesel is more powerful and has more torque than the 2019 version. The base engine for these trucks is Ford’s 6.2L V8 that continues as the affordable alternative.
Each engine gets Ford’s excellent 10-speed TorqShift automatic transmission that has everyone impressed with its smoothness and durability. The 10-speed includes five selectable drive modes – normal, tow/haul, eco, slippery and deep sand and snow.
The Super Duties get safety and convenience features picked from the Ford ProPilot 360 system. Things really needed in a truck this large like blind spot monitoring, lane keep alert, pre-collision assist with automatic emergency braking are either standard or available depending on trim level.
Ford has a substantial lead in the heavy duty pickup market and has enhanced the vehicle offerings to attract government, construction, horse haulers, boat haulers, RV haulers and any other vocation needing a heavy duty pickup. After all, when you check all the boxes, Ford offers a lineup that can be priced over $100,000 per truck.