Does Alfa Finally See Their U.S. Dreams Come True?
In another example of automakers looking to partner and share synergies rather than swallow one another whole, Fiat and BMW entered into a memorandum of understanding to evaluation cooperative opportunities. They’ve formally agreed to talk about how, and if, they can help one another.
Alfa Romeo may have the most ego wrapped up into the outcome. Desperate to get back into the U.S. car market, Alfa wants the next-generation of the 147 be the lead volume product. They’ve further announced the intent to start building cars in the States in 2011CY, and have started looking for partners to make that happen as well. Technically they do return this summer with the low-volume 8C Competzione and next year with the convertible 8C, but Alfa’s only building 1000 8Cs, including both bodystyles, for worldwide consumption. With only about 100 8C coupes being offered here, the image-building 8C doesn’t make much of an impact on the market.
During the recent CES, I had a chance to spend some time with the Alfa Romeo Spider being displayed as a part of Microsoft’s Sync display. What a lovely car. Powered by a 260Bhp 3.2 liter V-6 engine hooked up with a 4-wheel drive system, the Spider is both sexy and technically clever.
Visually, I love the flowing lines of this car. Check out the detail around the headlights and the lovely use of a canvas, folding top. Designed as a collaborative effort between the Alfa Styling Center, Giugiaro and Pinnfarina, the Spider includes traditional Alfa cues, such as the log and front grill, not to mention the the very Alfa interior.
Sports Car Concepts Reach Production
Three years ago, in September 2003, there were two head-turning concept stars at the Frankfurt auto show. This year, the Paris auto show (Mondial de l’Automobile) hosted introductions of both in production form. Both are low volume propositions, both borrow chassis from related low-volume models, both offer 420HP V8 engines, but each takes a different personality. One is the German all-wheel-drive, mid-engine Audi R8 and the other the front-engine, rear-drive Alfa Romeo 8C Competizione.
The good news is that North America will see the R8. Unfortunately, the Alfa is a tease. Though the brand intends to return to the North American market, the limited-edition 8C is not among the expected products.