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Aston Martin Rapide Looks Set for Production

Aston Martin May Beat Porsche Panamera to Market
At the 2006 North American International Auto Show, Aston Martin unveiled a concept called Rapide. Within a month or so of the introduction, suppliers confirmed to Automotive News reporters production is being planned for summer 2007. Aston could bring out its new sports car two model years ahead of the Porsche Panamera, due in 2009CY for 2010MY. Reports are that Aston is planning to build 3,000 to 3,500 units annually, compared with the Porsche’s 20,000-unit target. Comparing the Porsche to the Aston Martin is a touch misleading, however, as the Aston is likely to command a transaction price comfortably above the Porsche. AutoPacific and VehicleVoice correspondents were on hand when the Rapide was unveiled complete with a designer pooch. We’ll take the car, you can have the dog.

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The addition of the Aston Martin Rapide will give luxury-minded buyers several four-seat, grand touring entries to choose from by the end of the decade, whether two doors like the BMW 6-Series and Bentley Continental GT or four doors like the Mercedes-Benz CLS, Porsche Panamera, and Aston Martin Rapide. Though not necessarily direct competitors, entries like these similar philosophies, with seductively gorgeous exteriors, pampering and sumptuous interiors, more power than you ever need, and a driving experience tuned for the grand touring side of life as much as the sporting side. These aren’t racing cars barely dressed for the street like a Dodge Viper or Porsche Carrera GT, though they have enough power to win most stoplight challenges.
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