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Audi – Ideal Premium Brand in AutoPacific Research

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AutoPacific’s Ideal Vehicle Award (IVA) for Premium Brands recognizes the brand whose vehicles best hits the targets its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

For 2012, Audi achieves the top ratings from its owners outpointing second place premium brand Porsche by 15 rating points.  Audi’s A4, A5 and A6 swept the top three places in the Aspirational Luxury Car category.  The Q7 and Q5 were second place in their crossover SUV categories.  Audi’s design DNA, attention to detail and finesse all contributed to this impressive win.


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Audi A4 – Most Ideal Aspirational Luxury Car

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Audi Sweeps Category for IVA Win: The 2012 Audi A4 comes closest to the ideal of any Aspirational Luxury Car.  In fact, each Audi entry in this class was at the top – A4, A5 and A6.  The A4 is 51 rating points higher than the A5 coupe and 64 points higher than the A6.  Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Getting a score of ninety-percent is even more impressive.  Ninety-percent or more of A4 owners rate these characteristics ideal:  exterior size, interior lighting, wheels and tires, driver’s seat comfort, ride and handling.  Eighty-percent or more of A4 owners find these additional characteristics ideal:  driver’s seat visibility, cargo space, exterior styling and safety features.

A Few Shortfalls – Power, Package, Infotainment: A quarter of A4 owners want more power and acceleration – only a few would trade off power and acceleration for more gas mileage.  The A4 is a personal-sized sport sedan.  This means tight seating for some and about 23% of A4 owners would like more passenger room than they have in the 2012 model.  About 21% would like the A4 to be easier to get into and out of.  While exterior styling is ideal for 81% of owners, the other 19% want more daring styling.  About 22% of Audi A4 owners want more or better infotainment technology

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/consumer-s-ideal-cars-revealed-in-2012-iva-awards-112116/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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Porsche Cayenne – Most Ideal Premium Luxury XSUV in AutoPacific Research

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Porsche Cayenne Edges Audi Q7 for IVA Win: The 2012 Porsche Cayenne comes closest to the ideal of any Premium Luxury Crossover SUV (XSUV).  The Cayenne edges out the second place Audi Q7 by 21 rating points to win in its class.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Cayenne owners rate its driver’s seat comfort and ride and handling ideal.  Eighty-percent or more of Cayenne owners find these additional characteristics ideal:  exterior size, interior lighting, driver’s seat visibility, passenger roominess, cargo space, exterior styling, tires, ease of getting in and out and safety features.

A Few Shortfalls – Some Could Have Been Offset by Selecting Available Options and Powertrains: About 30% of Cayenne owners want more interior storage compartments.  About 23% of Cayenne owners want more power and acceleration.  About 23% of Cayenne owners want more distinctive wheels than now.  About 20% of Porsche Cayenne owners want more cargo space than now.  About 20% want better infotainment technology than now.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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Volvo XC70 Most Ideal 2012 Luxury Crossover SUV

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OK, OK, you might not put the Volvo XC70 in an SUV class, but Volvo has gone to lengths to give the XC70 SUV cues and it pulls them off pretty well.  And, Volvo describes the XC70 as a “crossover”, so, QED.  The XC70 outpoints the second place Audi Q5 by over 50 rating points.

AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  To score well shows the product planning and design team understand the vehicle’s buyers very well and have executed the product to meet those standards.

Volvo XC70 Dominates Audi Q5 in IVA Win: The 2012 Volvo XC70 comes closest to the ideal of any Luxury Crossover SUV.  The XC70 outpoints the second place Luxury XSUV – the Audi Q5 – by 52 rating points.  In fact, eighty-percent or more of XC70’s owners would not change fourteen of fifteen major characteristics of their vehicle.

Any time over 90% of an owner group wants a characteristic to remain the same, the maker has hit its target dead center.  Ninety-percent-plus characteristics in the XC70 include:  exterior size, exterior styling, driver’s seat visibility, driver’s seat comfort, wheels, and safety features.

The only area lacking is interior storage compartments – 27% of XC70 owners want more interior storage.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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EuroLuxury Psychographics – What You’d Expect

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Psychographics are any attributes relating to personality, values, attitudes, interests, or lifestyles. Each year, AutoPacific includes a battery of questions in the New Vehicle Satisfaction Survey that allows us to determine what the psychographic profile of each brand and model.  The results are often fascinating, or simply obvious, but confirming perceptions you might have had about a brand.

AutoPacific’s psychographic model has been developed using input from over 200,000 respondents to the New Vehicle Satisfaction Survey from 2009 through 2012.  Applying this model to our latest data lets us make valuable comparisons such as for the European Luxury Brands shown below:


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Ed Kim and the Audi A3 e-tron

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Recently, Ed Kim, AutoPacific’s Director of Industry Analysis, was given a sneak peek at the Audi A3 e-tron plug-in electric.  Earlier this week, Ed’s impressions were prominently featured in Audi’s featurette about the car. This video was released in conjunction with the automaker’s official announcement about the A3 e-tron’s U.S. test program at the 2012 TED Conference in Long Beach, CA. 

The A3 e-tron will be distributed in select markets in the U.S. to help Audi get real world data about how electric vehicles are used in everyday life, ultimately aiding in the development of future plug-in vehicles from Audi.

Audi, rightly so in our opinion, believes there is no one silver bullet in the quest for greater efficiency.  As such, the automaker is exploring just about every available alternative powertrain technology out there as potential components of a greater solution.  Those can include electrics, hybrids, plug-in hybrids, diesels, or even very efficient gasoline engines.

Watch below to see Audi’s A3 e-tron in action, and Ed’s thoughts on some of the issues surrounding electric vehicles.

http://www.youtube.com/watch?v=W6b28g_o9yQ&feature=bf_prev&list=PL7DADCC3EE813305E&lf=plpp_video


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Audi e-tron Spyder

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Sometimes things start out great and end up only OK, or perhaps worse. The smell of coffee in the morning. Most Superbowls. A full bottle of Patron. We recently had the opportunity to experience the Audi e-tron and came away excited by the vehicle, but wondering why we got to see so much of it.


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2012 Audi TT RS: Money Can Indeed Buy Happiness

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There are two things that I have daydreamed about for years.  The first is an Audi RS 4 Cabriolet in my garage.  The second is to have a place to drive that RS 4, like, say, maybe, my own personal race track?  My dream got about as close to reality as it ever will a few weeks ago in a remote part of the Catskill Mountains.   


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2011 Audi A3 TDI – Rejoice, A Green Car for Drivers!

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The Audi A3 is conclusive proof that green vehicles need not be boring or uninvolving transportation.  Frankly, it’s amazing that it has taken as long as it has to get fun yet extremely frugal vehicles into the marketplace.  Years of having to maneuver around hybrids like Prius driven by hypermilers have led so many people to simply assume that fuel sipping vehicles are incapable of possessing any excitement.

Fortunately, our European friends across the pond have never felt that way.  Much higher fuel taxes have resulted in fuel economy being a big priority in Europe, but that has never justified boring cars there.  Quite the opposite, actually.


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2012 Audi A7: Don’t Call It A Crosscar

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I have a confession to make.  I was cautiously optimistic with the idea of the A7 when I first heard that Audi had green lighted the program.  Yes, I am fond of hatchbacks but one image was burned into my brain: Accord Crosstour.  The Crosstour was a great idea on paper and a gave people who worship at the church of hatchback another option.  Sadly, the final product hasn’t been much of a sales success as Americans shun hatchbacks.  I won’t mention the fact that many crossovers today are actually hatchbacks but calling them that would be a marketing faux pas.  The Crosstour is looking like another nail in the coffin of slow selling hatchback designs for the US market.  Could the company that brought us the R8 strike out like the Crosstour or hit a home run to change the hearts and minds of hatchback haters?  Read on to find out.


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