We often get asked, “So why don’t the domestic brands build better vehicles?” and the answer usually comes down to simple economics. It’s not that the domestics don’t know how to engineer and produce amazing, well-built vehicles. It is a matter of fixed costs, variable expenditures, unions, dealers and what we like to call ‘bean counters’. Bean counters are those guy’s who help cost reduce a vehicle within an inch of its life in an effort to compete in the automotive marketplace. The imports typically have a leg up on the domestics due to their younger work force (read: health care costs and retirement costs), their efficiency and the American publics perceptions about their quality.
The challenge here will be marketing. While the style and performance appear promising, Suzuki is not amongst the usual suspects in the highly competitive sport sedan segment, and 2 years is a short amount of time to change brand perceptions.
Nissan plans to sell a redesigned gasoline-powered, next-generation Cube in the United States and Canada starting next year. It’s been a long wait for the Cube. Will cars shaped like boxes still resonate by the time we finally get the US-bound Cube?
Comments Off on AutoPacific Announces Ed Kim as Director of Industry Analysis
“We are excited about Ed’s new role here at AutoPacific. His insights, experience, and customer-focus will be an excellent addition to AutoPacific’s industry analysis team. We are looking forward to expanding our services under his leadership.” said George Peterson, President and Founder of AutoPacific.