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Genesis G90 Luxury Car Sets New Satisfaction Record

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Source:  George PetersonG90 Satisfies its Owners to the Max  Launching a new brand with an all new car is a huge challenge.  Launching in the luxury space is even more of a challenge.  Hyundai, the top Korean manufacturer,  launched its Genesis brand in late 2015.  The 2017 Genesis G90 Luxury Car followed in 2016.  Owners of the new Genesis G90 have rated their satisfaction with their car.  Their ratings have the G90 achieving the all-time highest score in AutoPacific’s 2017 Vehicle Satisfaction Award research.  Hyundai has established a new benchmark with the Genesis G90 in its first year out.

Most vehicles are well-made today.  The key is in the execution.  Is the vehicle intuitive to use?  Are the electronics easy to understand?  Is the powertrain smooth and seamless?  Is the interior quiet and comfortable?  Is the dealership experience special?  For the G90, the execution is excellent. Excellent car.  Excellent experience with the dealer.  This is from a Korean manufacturer that just began building its quality mojo in 1999.  Job well done.

Satisfaction Results Distributed Across Segments  The rest of the industry has not been standing still.  All major automakers have at least some design and engineering capabilities in the United States.  Winning vehicles show product design that caters to American tastes.  Winning vehicles also show that the sales organizations are listening to their customers to provide a satisfying sales experience.

The top brand in the satisfaction research is Lincoln closely followed by Cadillac and Genesis.  The top popular brand is General Motors’ GMC truck brand.

There are twenty-three segments in AutoPacific’s Vehicle Satisfaction Award research.  Eight were won by American brands.  Seven were won by Japanese brands.  Four were won by Korean brands. Four were won by European brands.

Nissan is the top brand with five category wins.  Kia is second with three.

Only one American CAR won its class.  The Dodge Challenger is the top ranked in the Sporty Car category.  The other nine car categories were won by Japanese, Korean and European brands.  Seven of the eight awards won by the American brands are in truck and SUV categories.

One surprise is that the Nissan Titan won the light duty full size pickup truck award.  The new Titan was a dark horse in a race including the vaunted aluminum Ford F-150 and the Chevrolet, GMC and Ram half-ton pickups.  Another interesting result is in the Compact Pickup category.  The Honda Ridgeline handily won top spot.  While “real” truckers disdain the Ridgeline’s small pickup bed (that is integral with its body) and plush ride, Honda has provided a pickup that is luxurious and quiet like a SUV but with adequate pickup capability.  The “trunk” in its pickup bed is a great idea.


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AutoPacific 2016 Ideal Vehicle Award

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AutoPacific Ideal Vehicle AwardAutoPacific surveys new car and light truck buyers annually to determine how satisfied they are with their vehicle and what changes they want made.  Based on this owner research, AutoPacific calculates the vehicles that owners want changed the least.  The people who have purchased the vehicle are the people it was designed for.  The data result in the AutoPacific Ideal Vehicle Award.  Every year there are some results that stand out.  The 2016 awards are no different.  Here are some highlights:

•  The top brand overall is Tesla – a one car brand at the time of the research, but that one car is on target with its buyers.  The Tesla Model S is the top ranked Luxury Car.

•  The top popular brand is GMC – for the third year in a row.

•  The most ideal vehicle, overall, is the Volvo XC70.

•  Subaru swept the crossover SUV categories in which it competes with the Outback winning the Premium Mid-Size Crossover SUV category, the Forester winning the Mid-Size SUV category and the Crosstrek winning the Compact Crossover SUV category.  That is a very impressive sweep.

Multiple year winners include:

•  Jeep Grand Cherokee – winning the last six years in a row

•  Volkswagen Golf – winning the last three years in a row and six of the last ten years

•  Chevrolet Colorado – for the second year in a row

•  Subaru Outback – for the second year in a row

•  Subaru Forester – for the second year in a row

That Tesla has won so early in its lifetime is a testament to its planning, design and engineering teams.  Maybe Tesla does not have the bureaucracy that bogs down bigger companies and allows it to effectively target the affluent buyers of its first vehicle.

Jeep has been fine-tuning the Grand Cherokee since the early 1990s.  The fact that it has won the Ideal Vehicle Award for six years in a row shows that Jeep really does know what Grand Cherokee owners want.

The string of Ideal Vehicle Awards won by the Volkswagen Golf over the past ten years is impressive.

Finally, Subaru has solved the equation of successful small and mid-size crossover SUVs.  Subaru sales have been steadily increasing and the Ideal Vehicle Award wins show the company understands crossover SUVs.  Of course their “LOVE” advertising and dog-centric messages don’t hurt either.


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AutoPacific Announces 2016 Vehicle Satisfaction Awards

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VSA logo 2

TUSTIN, Calif. (June 8, 2016) – AutoPacific today announced its 20th annual Vehicle Satisfaction Awards (VSAs), identifying the most satisfying vehicles in the market. An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, VSAs are based on survey responses from over 65,000 owners of new 2015 and 2016 model year cars and light trucks.

“This year marks the 20th anniversary of AutoPacific recognizing the most satisfying vehicles and providing consumers a way to streamline their search for the perfect vehicle,” says AutoPacific president George Peterson. AutoPacific’s Vehicle Satisfaction Awards objectively measure owner satisfaction with 50 separate attributes ranging from interior comfort and styling to fuel economy and performance. “VSAs look at the big picture, which includes owners’ experiences with their vehicle’s quality and safety, but also goes deeper into the heart of the ownership experience.”

A Year of Shake Ups

After years of American brands taking the top spot for most satisfying popular, non-luxury, brand, Korean manufacturer Kia has taken over. “Kia has been coming on strong for years and has won many individual vehicle awards,” says Peterson, “but this year they dominated among popular, non-luxury, brands, with a total brand score that is 16 points higher than the nearest competitor, GMC.”

Tesla is the most satisfying premium brand for the second year in a row. “Tesla was new to the survey results in 2015 and won the top premium brand award by a considerable margin (23 points). They hold the top spot this year, though Cadillac has closed the gap considerably with the highly satisfying Escalade and increases in owner satisfaction across their lineup,” explains Peterson.

This year also marks the first year that neither Ford Motor Company nor Fiat Chrysler Automobiles has a winning vehicle. “Over the years, Ford has consistently had high-scoring trucks and SUVs while Lincoln has had several luxury car winners,” says Peterson. “Historically, FCA has not been as strong; however, the Jeep Grand Cherokee was on a 5 year winning streak and had that taken away by the Toyota 4Runner this year.”

Overall for 2016, General Motors receives the most wins with 7, followed by Kia and Nissan each with 4, Mercedes-Benz with 3, and Hyundai and Toyota each with 2 wins. Volvo, Honda and Tesla each take home 1 win.

In a market where vehicles continue to raise the bar for owner satisfaction, AutoPacific recognizes another President’s Award winner this year: the 2016 Cadillac Escalade. This award is given only when the overall score tops the previous high score. The previous President’s Award winners were the 2015 Kia K900, 2014 Mercedes S-Class and the 2010 Hyundai Sonata.

Six All-New or Redesigned Vehicles Top Their Segment

Of the twenty-three winning vehicles, six of them had been redesigned for the 2016 model year, including the Kia Optima, Nissan Maxima, Chevrolet Camaro, Mercedes-Benz GLE, Lexus RX, and Hyundai Tucson. “Product planners hold their breath after the release of a new, or redesigned, vehicle, hoping that all their research, designing and planning has successful results,” says Peterson who worked as a product planner prior to founding AutoPacific thirty years ago. “While six of the winning vehicles were redesigned for the 2016 model year, the Kia Optima and Chevrolet Camaro have greatly exceeded the scores of their nearest segment competitors.”

2016 VEHICLE SATISFACTION AWARD WINNERS

President’s Award (Highest VSA Score to Date): Cadillac Escalade

Most Satisfying Vehicle Overall: Cadillac Escalade

Highest Satisfaction Premium Brand: Tesla

Highest Satisfaction Popular Brand: Kia

 

PASSENGER CARS:

Luxury Car

Aspirational Luxury Car

Luxury Mid-Size Car

Large Car

Mid-Size Car

Premium Compact Car

Compact Car

Economy Car

Sports Car

Sporty Car

Mercedes-Benz S-Class

Volvo S60/V60

Nissan Maxima

Hyundai Azera

Kia Optima

Mercedes-Benz CLA

Kia Soul

Honda Fit

Chevrolet Corvette

Chevrolet Camaro

LIGHT TRUCKS:

Light Duty Pickup

Heavy Duty Pickup

Compact Pickup

Luxury SUV

Large SUV

Mid-Size SUV

Premium Luxury Crossover SUV

Luxury Crossover SUV

Large Crossover SUV

Premium Mid-Size Crossover SUV

Mid-Size Crossover SUV

Compact Crossover SUV

Minivan

GMC Sierra 1500

GMC Sierra HD

Nissan Frontier

Cadillac Escalade

Chevrolet Suburban

Toyota 4Runner

Mercedes-Benz GLE

Lexus RX

GMC Acadia

Nissan Murano

Nissan Rogue

Hyundai Tucson

Kia Sedona

About AutoPacific

AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters are in Tustin, California, with an affiliate office in the Detroit area. Additional information about AutoPacific and the Vehicle Satisfaction Awards can be found on AutoPacific’s websites: www.autopacific.com and www.vehiclevoice.com.

Contacts

Dan Hall dan.hall@autopacific.com 714.838.4234

George Peterson george.peterson@autopacific.com 714.838.4234

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Toyota and General Motors Lead in 2015 Motorist Choice Awards

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Toyota and General Motors Lead in 2015 Motorist Choice Awards

Irvine, Calif. (October 13, 2015) – Notable automotive industry research companies IntelliChoice and AutoPacific today announced the winners of the 2015 Motorist Choice Awards. Now in its tenth year, this esteemed award recognizes vehicles that deliver the compelling and sought after combination of high consumer satisfaction and lower-than-expected ownership costs over time – meeting the needs and expectations of both the heart and the mind.

The Motorist Choice Awards were designed by IntelliChoice and AutoPacific ten years ago and have since become a reliable guide for new car shoppers. The awards take AutoPacific’s owner satisfaction data from new car and light truck owners and combine those data with IntelliChoice’s cost of ownership rating methodology.

Toyota and General Motors Lead in Motorist Choice Awards Wins

Winning vehicles came from 13 different brands and 10 different manufacturers. Toyota has the most wins with an even mix of winning cars and trucks from the Toyota and Lexus brands. “It’s an accomplishment in itself to bring to market a vehicle that satisfies a consumer emotionally, physically and financially,” says Dan Hall, vice president of AutoPacific. “Toyota is in the envious position of having achieved this combination across two brands, as well as the car and truck segments. Where many automakers do well with either their cars or their trucks, Toyota has done both.” Notably, 3 out of the 6 winning Toyota and Lexus vehicles have hybrid powertrains.

In contrast to Toyota’s diversity of winning vehicles, General Motors has dominated in the truck segments and follows with 5 winning vehicles from 3 brands, all in truck segments. General Motors’ truck brand GMC took 3 top spots, while Cadillac and Chevrolet each had one winning vehicle. “One of the great things about General Motors’ wins this year is that they have cornered the large SUV and truck market,” says Hall. “Whether consumers are looking for luxury, premium, or middle-of-the-road, GM has a winning vehicle there.”

The remaining wins go to Honda with 3 wins, Hyundai and BMW with 2 wins each, and Volvo, Subaru, Volkswagen, Mazda and Ford, each with 1 win.

Redesigned Vehicles Raise the Bar

This year’s list of winners also contains seven all-new vehicles: Cadillac Escalade, Chevrolet Tahoe, GMC Canyon, Ford-F-150, Honda Fit, Subaru Legacy and Volkswagen Golf. “Each year the competition rises as automakers address consumer feedback and put out vehicles designed to fix previous issues, address needs, and ultimately, satisfy consumers,” explains Hall. “Winning in the first year of a new model truly means that automakers have been listening.”

The 2015 Motorist Choice Award Winners:

PASSENGER CARS:

Category Winner
Luxury Car BMW 5-Series
Aspirational Luxury Car Volvo XC70
Large Car Toyota Avalon HEV
Luxury Mid-Size Car Lexus ES 300h
Mid-Size Car Subaru Legacy
Premium Compact Car Lexus CT 200h
Compact Car Volkswagen Golf
Economy Car Honda Fit
Sports Car Mazda MX-5
Sporty Car Hyundai Veloster

LIGHT DUTY TRUCKS:

Category Winner
Premium Luxury Crossover SUV BMW X5
Luxury Crossover SUV Lexus RX
Large Crossover SUV GMC Acadia
Premium Mid-Size Crossover SUV Toyota Highlander
Mid-Size Crossover SUV Honda CR-V
Compact Crossover SUV Hyundai Tucson
Luxury SUV Cadillac Escalade
Large SUV Chevrolet Tahoe
Mid-Size SUV Toyota 4Runner
Heavy-duty Pickup GMC Sierra HD
Light-duty Pickup Ford F-150
Compact Pickup GMC Canyon
Minivan Honda Odyssey

Each year, AutoPacific performs the broadest and most widely followed vehicle satisfaction survey in the U.S. This results in consumer feedback from more than 66,000 new vehicle buyers on a recently purchased model year 2015 vehicle. Using 50 key attributes covering the entire ownership experience, AutoPacific calculates overall vehicle satisfaction for individual models and vehicle segments and announces its annual Vehicle Satisfaction Awards (VSA) based on the findings.

Concurrently, IntelliChoice constantly monitors and updates the cost of ownership metrics for more than 2,000 model trim lines to give valuable insight into the financial impact of ownership over a five year period. This analysis is the foundation of the IntelliChoice Best Overall Value of the Year (BOVY) awards, announced each January, and its interim Best Deals Awards, which show case top values on a monthly basis, considering changing economic factors such as fuel costs, price changes and rebates.

The Motorist Choice Awards combine complementary analyses from both firms into one set of accolades representing vehicles that earn high marks on both sets of criteria. This methodology provides a superior means of evaluating “Best in Class” vehicles that align consumer shopping patterns with probability for both satisfaction and value.

“Combining the AutoPacific consumer survey data with the IntelliChoice cost of ownership data is a great benefit to consumers,” said Eric Anderson, Ownership Cost Database Supervisor for IntelliChoice. “Whether you are looking for a luxury crossover, a compact car or a minivan, the Motorist Choice Awards help shoppers choose a vehicle that fits their lifestyle and financial bottom line. Based on our research, we’re proud to recommend these vehicles to consumers.”

For more details on these categories and the winning vehicles, please visit http://www.IntelliChoice.com and http://www.AutoPacific.com.

About AutoPacific:
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area. Since 1986, AutoPacific has provided innovative, methodologically sound, strongly implemented research in addition to expert automotive analysis. AutoPacific is nationally known for its annual Vehicle Satisfaction Awards and Ideal Vehicle Awards. Additional information can be found on AutoPacific’s websites: http://www.autopacific.com and http://www.vehiclevoice.com.

About IntelliChoice:

IntelliChoice, part of the Motor Trend Automotive Group, is the market leader in automotive ownership cost and car values analysis. Founded in 1986, IntelliChoice is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and tools. Through the IntelliChoice.com website, consumers can research, compare and price new cars and the cost of ownership.  Motor Trend Automotive Group is an operating division of TEN: The Enthusiast Network (formerly, Source Interlink Media), a recognized provider of targeted media and marketing services and one of the largest publishers of magazines and digital content for enthusiast audiences.

About TEN: The Enthusiast Network:

TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive VOD channel, and the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.


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Porsche Leads in AutoPacific’s 2015 Ideal Vehicle Awards; Subaru Matches Ford and Chevrolet in Wins

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TUSTIN, Calif. (August 18, 2015) – Automotive research and consulting firm AutoPacific, Inc. today announced the 2015 Ideal Vehicle Awards (IVA). AutoPacific’s IVAs recognize vehicles that best meet their owner’s expectations and desires, helping consumers make informed vehicle purchase decisions with “owners talking” feedback.

The 2015 awards are based on responses from over 66,000 new vehicle owners across all major manufacturers. Surveyed after 90 days of ownership, respondents were asked what changes they would make to their car or truck in 15 key categories, including ride and handling, driver’s seat comfort, interior storage, safety features, interior lighting, power and acceleration and technology. “While no vehicle has a zero percent desire for change in all areas, IVAs recognize vehicles where owners want the least amount of change across the 15 surveyed attributes,” explains George Peterson, president of AutoPacific.inflatable water slide hire

Porsche and GMC Most Ideal Brands in 2015 – Again

Porsche ranks as the top luxury brand for the third year in a row. GMC receives top popular brand honors for the second year in a row, while also carrying the top popular brand award in AutoPacific’s 2015 Vehicle Satisfaction Awards for the second year in a row.

Porsche leads with four wins, including Most Ideal Premium Brand; Chevrolet, Ford and Subaru racked up three wins apiece. Remaining awards go to Honda, Lincoln, MINI, and GMC with two wins, and Jeep, Kia, Lexus, Mercedes-Benz, and Volkswagen, each with one win.

Redesigned Vehicles Gain the Advantage

“Each time a manufacturer redesigns a vehicle, they have the opportunity to fix past issues, respond to owner wants and needs, and challenge the competition with a superior product,” says Peterson. This year’s winner’s list contains seven completely redesigned vehicles: Chevrolet Colorado, Chevrolet Suburban, Ford F-150, Honda Fit, Subaru Legacy, Subaru Outback and Volkswagen Golf; one major change: Ford Mustang; two new entries: Lexus RC and Porsche Macan; and two vehicles that were redesigned in 2014 and have won two years in a row: Chevrolet Impala and Mercedes-Benz S-Class.

2015 Overall Winner: Ford F-150

2015 Most Ideal Premium Brand: Porsche

2015 Most Ideal Popular Brand: GMC

 

Passenger Cars
Luxury Car Mercedes-Benz S-Class
Aspirational Luxury Car Lexus RC
Large Car Kia Cadenza (tie)

Chevrolet Impala (tie)

Luxury Mid-Size Car Lincoln MKZ
Premium Mid-Size Car Subaru Legacy
Premium Compact Car MINI Hardtop/Convertible
Compact Car Volkswagen Golf
Economy Car Honda Fit
Sports Car Porsche 911
Sporty Car Ford Mustang
 
Light Trucks
Light Duty Pickup Ford F-150
Heavy Duty Pickup GMC Sierra HD
Compact Pickup Chevrolet Colorado
Luxury SUV Lincoln Navigator
Large SUV Chevrolet Suburban
Mid-Size SUV Jeep Grand Cherokee
Premium Luxury Crossover SUV Porsche Cayenne
Luxury Crossover SUV Porsche Macan
Large Crossover SUV Ford Flex
Premium Mid-Size Crossover SUV Subaru Outback
Mid-Size Crossover SUV Subaru Forester
Compact Crossover SUV MINI Countryman
Minivan Honda Odyssey

About AutoPacific

AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm, founded in 1986, also conducts extensive proprietary research, forecasting, and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area. Additional information can be found on AutoPacific’s websites:  http://www.autopacific.com and http://vehiclevoice.com/

Contacts:

Dan Hall, dan.hall@autopacific.com, 714.838.4234

 


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AutoPacific 2015 Vehicle Satisfaction Awards

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Owners rate Kia K900 top car, Ford F-150 top truck. Tesla Top Brand

TUSTIN, Calif. (July 8, 2015) – AutoPacific today announced its 19th annual Vehicle Satisfaction Awards (VSAs), identifying the most satisfying vehicles on the market. An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, VSAs are based on survey responses from over 66,000 owners of new 2015 model year cars and light trucks.

“2015 represents a year of diversity,” says George Peterson, president of AutoPacific. “Competition is fierce and no one automaker dominates the results.” The 2015 winners are spread across nearly every manufacturer, with wins by 9 out of 11 automakers. General Motors receives the most wins with 5, followed by Kia and Nissan, with 4 and 3 wins, respectively. Honda, Toyota, FCA (Fiat Chrysler Automobile), Volkswagen and Ford follow with 2 wins each. Volvo, Mercedes-Benz and Hyundai each take home 1 win.

“For the 2015 model year, there are 274 models and 33 brands from which to choose a new vehicle,” says Peterson. “It can be daunting for consumers to sort through all of those options and try to predict which one will work best for them in the long run. AutoPacific VSAs help to give them a strong starting point.”

The average VSA score for 2015 is 25-points higher than in 2014 confirming products and customer handling are improving markedly. The brands with the greatest year-over-year improvements are Jaguar – improving eleven positions; Volkswagen – improving ten positions; Ford – improving nine positions.

The Kia K900 – Kia’s range topping luxury car – set an all time high and wins AutoPacific’s President’s Award. This award is given only when the overall score tops the previous high score. Interestingly, the all-new aluminum bodied Ford F-150 would have won this award if the Kia was not in the running.  The previous President’s Award winners were the 2014 Mercedes S-Class and the 2010 Hyundai Sonata.

Korean Manufacturers Take Over Top Spot in Satisfaction

Tesla, a domestic brand with only one vehicle, is the top scoring brand overall.  General Motors’ GMC division is the top scoring mainstream brand.  In aggregate, Korean brands are the top source of high scoring vehicles.  With 5 winning vehicles, including the top ranking Kia K900, Korean manufacturers Kia and Hyundai come out on top in combined average score, taking over the position previously held by European manufacturers. “Kia and Hyundai are continually improving owner satisfaction in key areas like reliability and quality, yet are also hitting the mark with safety, braking, handling, styling and seat comfort, not to mention a very satisfying warranty program,” explains Peterson.

AutoPacific’s Vehicle Satisfaction Awards objectively measure owner satisfaction with 50 separate attributes ranging from interior comfort and styling to fuel economy and performance.

“In many cases, an extremely satisfying vehicle is not the car or truck that has the best absolute build quality or the best safety rating,” says Peterson. “VSAs look at the big picture, which includes owners’ experiences with their vehicle’s quality and safety, but also goes deeper into the heart of the ownership experience.”

Brand SummaryVehicle Summary

About AutoPacific

AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters are in Tustin, California, with an affiliate office in the Detroit area. Additional information about AutoPacific and the Vehicle Satisfaction Awards can be found on AutoPacific’s websites: www.autopacific.com and www.vehiclevoice.com.

Contacts

Dan Hall dan.hall@autopacific.com 714.838.4234


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2014 Chevrolet Impala Wins AutoPacific Ideal Vehicle Award

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mm_gal_item_c2_1.img_resize.img_stage._2General Motors is turning out some darn good cars these days and the 2014 Chevrolet Impala is a good example.  The 2014 Chevrolet Impala is the highest scoring Large Car in AutoPacific’s 2014 Ideal Vehicle Award research. The Impala designers, planners and engineers understood who the target buyer is and developed a vehicle that meets their requirements. The 2014 Impala beat out some very impressive competitors in the Large Car category, such as the Hyundai Azera, Chrysler 300, Dodge Charger, Ford Taurus, Buick LaCrosse, and the Toyota Avalon.  George Peterson, President of AutoPacific, says, “When we first saw the new Impala we were impressed with the car’s presence and top-notch execution.  Clearly, Impala owners agree and give it AutoPacific’s Ideal Vehicle Award for 2014.”

Of the fifteen categories in the Ideal Vehicle questionnaire, the Chevrolet Impala led in five satisfaction categories and was within three percentage points of another three.

The top five highest ratings by 2014 Impala owners are: same exterior styling, same cargo space, same interior lighting, same passenger room, and the same wheels as now.

No vehicle is perfect. Impala owners would like to see better driver seat visibility, more power and acceleration, and simpler technology that is easier to use.

AutoPacificIVA Feature copy


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2014 Mercedes-Benz S-Class Wins AutoPacific Ideal Vehicle Award

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The 2014 Mercedes-Benz S-Class is the highest scoring Premium Luxury Car in AutoPacific’s 2014 Ideal Vehicle Award research. The S-Class designers really hit the nail on head. Clearly, they understood who the target buyer is and developed a vehicle that met their requirements. The S-Class beats out a very impressive group of premium luxury cars such as the BMW 7-Series, Porsche Panamera, Lexus LS, and the Hyundai Equus.  Not only does the S-Class win its IVA class, it also was the highest scoring car EVER in AutoPacific’s Vehicle Satisfaction Award Research for 2014.  This gets it AutoPacific’s President’s Award that has only been awarded one time previously.  George Peterson, President of AutoPacific says “The S-Class is hitting on all cylinders.  Not only did it score the highest satisfaction rating AutoPacific has EVER recorded, the product itself has hit its target market in terms of what they want in styling, packaging and engineering.”

S-Class owners truly do not want their vehicle changed. Of the fifteen categories in the Ideal Vehicle question battery, the Mercedes-Benz S-Class led in six satisfaction categories and was within three percentage points of another three.

The top five highest ratings by S-Class owners are: Same interior lighting, same ride and handling, same safety features, same seat fit, and same ease of getting in and out.

No vehicle is perfect. S-Class owners would like to see more cargo space and a simpler information and entertainment system.

AutoPacificIVA Feature copy


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2014 Ford Fusion Hybrid Wins AutoPacific Ideal Vehicle Award

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The 2014 Ford Fusion Hybrid is the highest scoring Hybrid/EV Car in AutoPacific’s 2014 Ideal Vehicle Award research. Ford’s product development team knew exactly what their target buyers want and designed the Fusion to meet those needs.  The Fusion Hybrid is at the top of the list against a remarkable group of Hybrid/EV cars such as the Lincoln MKZ HEV, Honda Accord HEV-PHEV, Infiniti Q50 HEV, Volkswagen Jetta HEV, and the Lexus ES 300h.

Ford Fusion hybrid owners are satisfied with their vehicle and do not want it to be changed. Of the fifteen categories in the Ideal Vehicle question battery, the 2014 Ford Fusion Hybrid led or tied in four categories and was within three percentage points of another two.

The top five highest ratings by Fusion HEV-PHEV owners are: same exterior styling, same tires, same riding/handling, same wheels, and the same seat fit as now.

Every vehicle has it flaws. Sixty percent of Ford Fusion HEV-PHEV owners would like more cargo space than they currently have. This is due to the hybrid battery pack taking precious trunk room.  There is also a split in the information and entertainment technology – MyFordTouch, 16 percent want more advanced technology while 19 percent want simpler technology.

AutoPacificIVA Feature copy


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2014 Volkswagen Golf Wins AutoPacific Ideal Vehicle Award

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VW Golf 4-door R34

The sixth generation of the venerable Volkswagen Golf goes out with a bang.  With the seventh gen Golf coming for the 2015 model year, the 2014 Volkswagen Golf is the highest scoring Compact Car in AutoPacific’s 2014 Ideal Vehicle Award research. The Golf designers listened to what buyers wanted and gave them just that. The VW Golf beat out a very impressive group of compact cars such as the Volkswagen Jetta, Subaru Impreza, Fiat 500L, Kia Soul, and the Hyundai Elantra.

For over 85% of 2014 Golf owners the following characteristics are ideal:  exterior size, interior lighting, passenger roominess, ride and handling, tires and wheels, exterior styling, and driver’s seat comfort.

There are several things Beetles owners would like changed.  Over 21% of 2014 Volkswagen Golf owners want more advanced infotainment and entertainment systems.  This is offset by 15% who want the systems to be simpler and easier to use.  About 18% of the owners want more cargo room.  25% of Golf owners want the car to be easier to get into and out of.

AutoPacificIVA Feature copy


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