2014 Mercedes-Benz CLA: Mercedes-Benz has been in a slow launch mode for the new front wheel drive 2014 CLA sedan since the beginning of 2013. The car has just gone on sale and advertising is blanketing the airwaves. So, what’s the story?
Target – Millennials – Does it Have Enough Rear Seat Room? The CLA is Mercedes’ price leader in the USA. Mercedes proudly touts its $29,990 base price and admits its attempt to intercept drivers under 35 before they buy their first premium brand car from BMW or Audi. Most CLAs will be priced in the $35,000 range when you get the $2,300 premium package (garage door opener, premium sound w/iPod interface, heated front seats, dual zone climate control) and the $2,370 multimedia package (rear view camera and navigation system). For that mid-thirties price you get a fully featured front wheel drive 4-cylinder four door sedan and the Mercedes three-pointed star.
Hollywood Design Cadillac’s Hollywood-designed deep blue Elmiraj coupe was dramatically unveiled at Clint Eastwood’s Tahama Golf Resort during the 2013 Pebble Beach automotive week. Cadillac and General Motors management is coy when asked if they will build the Cadillac Elmiraj concept coupe. To a person, journalists who were at the unveiling want to believe Cadillac can find the means to build this car. If Cadillac were given the green light to build Elmiraj, Cadillac management says they could have it in production in about two years.
I have to admit that I’m rooting for Lincoln. I used to work there and the Lincolns were “my” cars – Lincoln Continental Town Car, Lincoln Continental Town Coupe (yep, there was a Town Coupe in 1981), (eh hem, the Granada/Monarch-based Lincoln Versailles dubbed the “Mini Mark”), the Fox-based Lincoln Continental, and the Lincoln Continental Mark VI Coupe and Mark VI 4-door.
The 2013 New York International Auto Show was full of important reveals this year… renewed crossovers - Toyota Highlander, Acura MDX, an all new Range Rover Sport, the new BMW 335GT, freshened Dodge Durango, the all new Cadillac CTS and many more. The most important, however, were the Audi A3 and the Jeep Cherokee. Why? Both vehicles are very important to their brands and have the potential to generate substantial sales.
Audi Takes the Safe Route with A3: The 2015 Audi A3 really was not at the New York Auto Show. The A3 will be officially introduced at the Shanghai Auto Show in late April 2013, but there was a reveal for about 120 journalists the evening before the first press day. It will be launched in the USA in early 2014.
The smaller Audi A3 has anchored the Audi lineup with a five-door hatchback (“Sportback”) that never had much sales potential in the USA. American buyers continue to perceive liftback cars as cheaper, flimsier and less desirable. In Europe, the five-door is the preferred bodystyle primarily because European car-owners do not have the American-style family fleets where there is a vehicle for every purpose. For a one vehicle family, the hatchback can carry out a multitude of duties.
Recognizing that to really succeed in the USA market, the 2014 Audi A3 becomes a much more traditional three-box four-door sedan. This gives Audi an opportunity to really step up sales in the face of the upcoming front wheel drive Mercedes-Benz CLA and the already-on-the-market BMW 1-Series. Audi did not stray from its own winning formula. Audi DNA is present in the exterior styling and the interior with an A8-like sweep at the front of the instrument panel. Very nicely done, but not one obvious risk.
The A3 comes with four 4-cylinder engine choices – 170HP 1.8L turbo, 2.0L turbo (we’re guessing at about 230HP), 150HP 2.0L turbo diesel and high output 2.0L turbo (we’re guessing at about 275HP). The high output goes in the S3 model. The Sportback will return in the 2014 calendar year with e-tron plug-in hybrid technology.
The A3 will not be a Spartan A-Segment car. Audi is positioning it as a fully-featured Audi – just smaller. It will offer Audi’s MMI system, 4G LTE connectivity and even Audi’s Bang & Olufsen audio system.
One key takeaway from the A3 reveal is that the car is the same size as 1994 model year A4. A very successful car with solid sales results, the A4 was key in establishing Audi as a very desirable premium brand in the USA.
Something tells us that the A3 will not be an inexpensive car with its impressive standard equipment load (leather seating, bluetooth, rain sensing wipers and panoramic moon roof standard). With the slightly larger Mercedes CLA announced at a sub-$30,000 price we are wondering where the new A3 will be positioned?
Jeep Cherokee Returns While the Audi A3 is a low risk opportunity for volume growth, Jeep’s new Cherokee is at the polar opposite on the risk scale. Jeep describes the Cherokee’s styling as “polarizing” and it certainly is. Mike Manley, President of Jeep cautioned journalists in a December briefing before the Detroit Auto Show that “you might not understand” the vehicle. This was somewhat reminiscent of Wayne Cherry’s (head of GM styling in the late ’90s) statement that “you are too old to understand the (Pontiac) Aztek. In Manley’s defense, he describes the styling direction for the Cherokee as “something that will be fresh in 2019″. So Jeep has not taken this path lightly. It is a calculated step.
What is so polarizing about the Cherokee? First, it takes the name of one of the most successful SUVs ever produced. The 1980s Cherokee was the first high volume SUV to add a 4-door bodystyle to the lineup and soon proved that 4-doors, not 2-doors, were the way to go. The Cherokee had the seven vertical slot grill that is part of Jeep’s DNA, but it had rectangular headlamps that, while modern for the time, broke away from the traditional round headlamps Jeep used.
While the new Cherokee is relatively conventional from the A-Pillar rearward, its front end design is the most surprising and, yes, controversial. Instead of round headlamps, the Cherokee has horizontal units styled into the front fascia and fenders. Cherokee still has the seven vertical slots in the front fascia – part of Jeep DNA since the beginning – but they now are bent in the center giving the vehicle a more aerodynamic appearance. The story of the capability of the vehicle is being lost in the commentary about its front end styling.
Under the skin, the Cherokee uses the same Alfa/Fiat platform used by the new Dodge Dart. It has a 9-speed automatic transmission and three advanced 4×4 systems. The Trailhawk model is fully “Trail Rated”. Think of Trailhawk as the Cherokee Rubicon. Powered by a 184HP 2.4L Multi-Air TigerShark 4-cylinder engine, Jeep claims a cruising range of up to 490 miles and highway fuel economy of 31mpg. The optional 3.2L Pentastar V6 gets 271HP.
Cherokee has a full array of Chrysler’s latest features available from its UConnect information system with an 8.4-inch center screen and programmable instrument cluster, new steering wheel controls, parking assist systems, blind spot monitoring, cross path detection and adaptive cruise control with stop and go capability. These features are becoming the price of entry in mid-size vehicles and even some smaller entries.
When Bob Lutz was a Chrysler he once said (of the early 2000′s Peterbilt style Ram pickup), “I don’t care if people love it or hate it as long as 15% of them love it enough to buy it”. That may be the case with the new Cherokee. A Polarizing design will certainly get people talking and writers writing. So far, it seems that the negatives are outweighing the positives on the Cherokee. It won’t take long to tell if the vehicle is a sales success. It begins production in April 2013.
Almost There – IS350 F-Sport Nears 335i Performance Feel The all new 3rd Generation Lexus IS is a near luxury sport sedan to be launched during June 2013 as a 2014 model year entry (the 2013 IS C hardtop convertible based on the 2nd Gen IS continues for another year selling along side the 4-door sedan) . The major question is whether it is ready to take on the Germans in its class. To answer that question, Lexus served up three IS350 F-Sports, a BMW 335i and Mercedes C350 and a nice little track outside Austin, Texas – Driveway Austin Motorsports. You could drive each car for two laps per outing as many times as you wanted or time allowed. The conclusion is that the BMW retains the Ultimate Driving Machine crown, the IS350 F-Sport is very, very civilized and competitive, and the C350 approaches land barge category. The 335i is very sporty, very precise and tuned for performance. The IS achieves its competitive position only when you opt for the IS350 with the F-Sport package giving the car upgraded suspension and steering. The more mundane IS models – IS250 and IS350 – are softer and more tuned to the casual driver. But, the F-Sport is a gas to drive. Unfortunately, an Audi A4 was not available for the track exercise. It would have provided an interesting comparison.
So, with the excitement of the track experience out of the way, we were able to drive the IS on the great Texas Hill Country roads around the area.
We began this year with a string of new high performance Audi sedans – S6, S7 and S8. We have not gotten to the S8 yet, but the S6 and S7 are pretty similar cars so lets concentrate on the S7 fastback. Think of the A7/S7 as Audi’s answer to the Mercedes CLS and the BMW 6-Series Grand Coupe. The S7 is a four-door coupe with a very fast backlite and large rear hatch. Opening the rear hatch reveals a huge rear cargo area. While the S7 has a very sporty profile, its design has sacrificed ingress/egress in the front and especially rear seats. The style limits rear seat headroom and the legroom in the rear is also down a bit from the three box S6 sedan.
Interior Par for the course, the S7′s sport interior is special with great attention to detail, great fit and finish and a very upscale ambiance.
No Fingerprints, Please Audi ‘s multi media interface (MMI) continues with controls on the center console not a touchscreen. The Audi MMI is easy to use and somewhat intuitive once you have used it a few times, but it would fail the rental car test (unfamiliar car in a rental car lot at midnight in the driving rain). Unlike its brethren Volkswagen and Porsche that now use touchscreens, Audi has stayed away from them because fingerprints on the screen are unsightly.
Get the Comfort Seat Package In the S7, the black and lunar silver interior is tasteful, but the seat bolsters are too aggressive for casual driving. At this price, the seats in the S7 should have power adjustable cushion and back bolsters so you can have either a very supportive seat that you fit snugly in or a wide open seat that lets you move around however you want to. Sure the “S cars” are sport performance models, but at $94,570 for the S7, there should be loads of comfort as well. Recognizing this, Audi offers a comfort seat option for $1,950 that provide heating, cooling, massage and memory functions. Unfortunately, the comfort seats are available only in black Valcona leather not the silver/white leather in the evaluation S7.
Featherlight Toe on the Accelerator But the sport seats weren’t the only thing that presented a problem. The S-Cars are powered by a 420-horsepower 4.0L V8 with twin turbochargers and cylinder on demand. Mated to a 7-speed automatic transmission and Audi’s great Quattro all wheel drive system, this car should be a real pleasure to drive. Lots of horsepower and torque. Effortless V8 with turbos! Wow. But it isn’t a pleasure to drive. Tip-in the accelerator and there is a hesitation that makes you shy about merging into traffic from a stop unless you stomp on it. Maybe it’s the performance setting in the MMI? Comfort? The same. Auto? The same. Dynamic? The same… even worse. Once you get the S7 rolling, it is delightful. The throaty rumble of the engine is joyous. But getting up to speed takes a featherlight touch of the toe to do smoothly.
So, the S7 is really for a person who wants upscale coupe styling and a lot of power. It’s not for a person who needs to provide rear seat space or comfort. The S7 is a car that turns heads and likes to be driven at speed, but it is a touchy low speed cruiser.
BMW opted to bring back their M6 Convertible for 2012, and as expected, it offers up more horsepower, better looks, and increased fuel economy.
The Lexus Flagship – the LS460 4-door sedan – is freshened for the 2013 model year. This comes after an all new Audi A8 in 2011, a tweaked 2012 BMW 7-Series, and the new Cadillac XTS (which may not be in this class). A major change for the Mercedes-Benz S-Class is due in early 2013 as a 2014 model year. The Jaguar XJ that was all new in 2009 as a 2010 model gets a much needed all wheel drive system for 2013.
2013 Lexus LS460 F SPORT
Psychographics are any attributes relating to personality, values, attitudes, interests, or lifestyles. Each year, AutoPacific includes a battery of questions in the New Vehicle Satisfaction Survey that allows us to determine what the psychographic profile of each brand and model. The results are often fascinating, or simply obvious, but confirming perceptions you might have had about a brand.
AutoPacific’s psychographic model has been developed using input from over 200,000 respondents to the New Vehicle Satisfaction Survey from 2009 through 2012. Applying this model to our latest data lets us make valuable comparisons such as for the European Luxury Brands shown below:
The 2011 BMW 750Li ActiveHybrid is an intriguing vehicle and I’m about to make a claim that may surprise just about anyone. The ActiveHybrid 7 is the best bang for your buck 7 Series. Slotted above this hybrid is the ALPINA B7 and the 760Li V12. On paper, both of these vehicles look like they would eat anything with a hybrid badge for lunch. Hit the jump to see what I mean.