Every year, Car & Driver, one of the high circulation car enthusiast magazines in the United States, publishes the results of its 10Best awards. The 2006 10Best Cars awards were released in the January 2006 issue of Car & Driver and you can find them on the C&D website at (http://www.caranddriver.com/article.asp?section_id=33&article_id=10354)
Not having looked at the winners prior to writing this blog, VehicleVoice (http://www.vehiclevoice.com) staff conjectured about what types of cars Car & Driver would select.
We knew that, being a buff book, they’d select cars that appealed to the enthusiast, maybe throw one or two mundane winners into the mix, be heavy on import marques and generally favor smaller cars. Lets see how accurate we were?
BEST SPORTS SEDAN – Acura TSX
BEST SPORT COMPACT- Audi A3
BEST LUXURY SPORTS SEDAN – BMW 3-Series
BEST PERFORMANCE CAR – Chevrolet Corvette
BEST FULL SIZE SEDAN – Chrysler 300
BEST MUSCLE CAR – Ford Mustang GT
BEST FAMILY SEDAN – Honda Accord
BEST ROADSTER – Mazda MX-5 (Miata)
BEST SPORTS COUPE – Mazda RX-8
BEST LUXURY SPORTS CAR – Porsche Boxster
So, lets see, seven are import brands, 3 of the imports are from Germany and four are from Japan. Mazda picks up two wins with its sports cars.
Crossover SUVs will outsell Traditional truck-based SUVs beginning in 2006. This forecast comes from George Pipas, Ford’s Manager of Sales Analysis and Reporting in a presentation in Long Beach, CA on December 12, 2005. Refer to the VehicleVoice Blog on December 8 citing a USA Today article on similar observations.
A Few Comments on What a Crossover SUV Is
Pipas’ analysis charts the meteoric rise of Traditional SUVs during the 1990s and the similarly meteoric rise of Crossover SUVs since 1996 when the first crossovers – the Honda CR-V and Toyota RAV4 – were introduced. Of course, defining SUV categories is getting murkier and murkier. VehicleVoice (http://www.vehiclevoice.com) and AutoPacific (http://www.autopacific.com) have used the “at-a-glance” rule to define SUVs. If you can, at-a-glance, tell that a vehicle is an SUV, then by golly it is an SUV. In this way you are not confused about whether it is car-based or truck-based. (Pipas contends that only about 70% of Crossover SUVs meet this at-a-glance requirement with 30% easily confused as cars, hatchbacks, or wagons.)
Traditional SUV 2007 Cadillac Escalade – Category Expected to Decline as a Percentage of Overall SUV Universe
The auto industry thinks differently and often gets caught up in definition problems. They have variously called car-based SUVs “hybrids” (a term since adopted by gasoline-electric ‘hybrid’ powerplants) or “crossovers”. In our research, we have found that folks really have not yet adopted the crossover term and still like to refer to SUVs as SUVs. But enough about splitting hairs about what is a crossover and what is not.
I just picked up a Hyundai Santa Fe from Hertz at DTW. My plane from Atlanta to Detroit was delayed by weather enough to have me picking up the Santa Fe in the dark. Well, Santa Fe did an outstanding job passing the rental car test. You know the one. This is where you pick up your car at the rental place, get in and you can find the ignition easily, adjust the steering wheel, mirrors, seats, climate control and radio without thinking hard about it. Oh yeah, and you can do it in the dark.
Keep it Simple, Stupid… Still Rings True
This is a challenge that many car stylists and designers fail to consider when they are designing their new products. But ease of use is a hugely important thing not only to rental car drivers but to everybody driving a car day-to-day. No-one wants a car that is difficult or confusing to drive and the rental car test helps guarantee ease of use.