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Posted by George Peterson on December 16, 2016 at 1:37 pm
Source: teucy.com – 2016 Lincoln MKS
Source: Lincoln.com – 2017 Lincoln Continental
The Lincoln MKS luxury sedan has not been an overwhelming success. Year to date through November 2016, the MKS sold less than 5,000 units. Lincoln dealers must be breathing a sigh of relief as its replacement, the all-new 2017 Lincoln Continental, arrives at their dealerships. Already in 2016, the Continental has sold almost 3,500 units. The Continental is also out-selling the all-new 2017 Cadillac CT6. While the early sales results are promising, let’s see if the new Continental is an improvement over its predecessor.
Each year, AutoPacific surveys new car and light truck buyers to determine what changes they want in their vehicle. It is particularly interesting to compare the changes that owners want to their vehicle when it is just about to be replaced by the next generation. In this case we will compare the 2016 Lincoln MKS with the MKS’ competitive set (Cadillac XTS, BMW 5-Series, Acura RLX, Audi A6, etc. – $50,000 to $70,000 mid-size luxury sedans). We will also provide AutoPacific’s evaluation of how much the 2017 Lincoln Continental will move the needle.
It becomes immediately obvious, however, that the owners of the MKS are much more traditional in their desires than the likely buyers of the all-new Continental. Compared with the competitive set, MKS owners are ten years older, less likely to be college educated and earn $50,000 less. About 76% of MKS owners are retired compared with 38% of the competitive set.
AutoPacific’s research shows that over 20% of MKS owners want more safety features (40%), technology that is easier to use (36%), better driver’s seat visibility (36%), more distinctive styling (34%), better ease of getting in and out (31%), improved roominess (27%) and better driver’s seat comfort (23%). AutoPacific’s assessment of the all-new 2017 Lincoln Continental is that the new car will substantially improve the results for the car over the MKS. We predict that the owners of the 2017 Lincoln Continental will be a very satisfied bunch.
Here are the results of the major areas MKS owners want improved and our take on Continental compared with the outgoing MKS and its competitive set:
Source: AutoPacific – Changes Owners Want to 2016 Lincoln MKS
Safety Features: 40% of MKS owners want more safety features than now compared for 27% of the competitive set. The outgoing car has blind spot monitoring, adaptive cruise control and lane departure assist available in an expensive technology package. The 2017 Lincoln Continental has the totally modern driver assistance suite available as well, but the features are more seamless in the new car and are available as a $3,100 Technology Package on the $54,000 Reserve model. This package includes: 360-degree camera, Active park assist, Lane-Keeping System, Lane-Keeping alert, Lane-Keeping aid, Driver Alert System, Adaptive cruise control, Pre-Collision assist with Pedestrian Detection, Collision warning, Brake support, Active braking, Auto-dimming rearview mirror, Rain-sensing wipers and Windshield wiper de-icer. Unfortunately, the totally cool LED headlamps are only available as part of a $5,000 Luxury Package that also includes the $1,130 REVEL sound system. Egads! Does this mean the LED headlamps are $3,870?
Technology: As with many vehicles these days, technology is a love it/hate it affair. Compared with the competitive set, the older Lincoln MKS buyer is much more likely to want technology that is easier to use (36% compared with 18%). The MKS uses Lincoln’s much-maligned MyLincoln Touch infotainment system that was glitchy and difficult to use. The 2017 Lincoln Continental uses the new Sync 3 system that is much easier to use and has includes Apple CarPlay and AndroidAuto. The new system is much more intuitive, faster, and seems more stable. We wish Lincoln had adopted a larger center stack screen mounted higher in the center of the vehicle. Also, the gray tones Lincoln uses in its graphics are difficult to see because the contrast is subtle. It would be much more satisfying if more vivid colors were used.
The Continental’s instrument cluster is reconfigurable and can provide an overwhelming amount of information or a very simple amount of data. AutoPacific’s complaint with the instrument cluster is that it cannot be made bright enough to see clearly on days with heavy sun loads.
Driver’s Seat Visibility: About 36% of MKS owners want better driver’s seat visibility compared with 22% for the competitive set. The 2017 Lincoln Continental has good forward visibility, but the visibility to the sides is restricted by the high passenger seat back and headrest and the rear sail panel. The backlite is relatively high and rear seat headrests restrict visibility. The Continental is likely competitive, but not better than its competitors.
Styling: About a third of MKS owners want more distinctive styling. Only about 20% of the competitive set want more distinctive styling. While some criticize the 2017 Lincoln Continental as looking too much like the Bentley Flying Spur, the Lincoln certainly has more presence than its predecessor. We believe the 2017 Continental will be judged as distinctive or more distinctive than its facing competition in next year’s research.
Ease of Getting In and Out: As a person gets older flexibility becomes a challenge. About 31% of the older MKS buyers want the car to be easier to get in and out of. This compares with 23% of the competitive set. The new 2017 Lincoln Continental has a very fast A-Pillar which could interfere with head clearance when getting into the vehicle. The A-Pillar is pushed forward enough that this should not be a problem with the new car. Continental is at least on a par with its competitive set.
Roominess: About 27% of MKS owners want more passenger roominess compared with 22% of the competitive set. The 2017 Lincoln Continental has a very spacious seating package. Its rear seat is very luxurious and accommodating especially with the $4,300 Rear Seat Package. Since Lincoln is making a concerted effort to sell the Continental in China where it likely will be driven by a chauffeur instead of the owner, the Rear Seat Package is very important. Cosseting the Chinese CEO in the rear seat is what this package is designed to do. Overall, the 2017 Lincoln Continental is more than competitive in terms of passenger roominess.
Driver’s Seat Comfort: About 23% of MKS owners want a more relaxed driver’s seat compared with 10% of the competitive set. The 2017 Lincoln Continental evaluated by AutoPacific had Lincoln’s 30-way power seats. Like many features with multiple adjustments, you can adjust it to any position but great. Several AutoPacific staffers loved the adjustability of the seats and especially the adjustable left and right leg thigh support. Starting with the default position may be result in the best overall seat feel. The new Continental’s seat firmness may be a bit too stiff for the traditional Lincoln buyer.
Engine Power: While MKS owners do not particularly want more power or better fuel economy, the 2017 Lincoln Continental is available with powertrain selections that would satisfy almost any type of driver. The base engine is a 305-horsepower 3.7L double overhead cam V6. The mid-level engine is a 335-horsepower 2.7L turbo V6. The top engine is a 400-horsepower 3.0L twin turbo V6. For a company that used to provide only one engine per vehicle, the choices offered are excellent. Driving the all-wheel drive 400-horsepower Continental can be an exhilarating experience.
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Posted by George Peterson on August 26, 2016 at 1:38 pm
Escala Continues Series of Outstanding Cadillac Concepts Concept cars push design limits to determine if the buying public is ready. Over the past few years, Cadillac has teased the car community with three outstanding concept cars. The Ciel was a 4-door convertible with suicide doors first shown in 2011. The Elmiraj was a stunning coupe shown at Pebble Beach in 2013. The Escala was a highlight of the Pebble Beach Concours d’ Elegance in 2016.
The Ciel and Elmiraj were to be precursors of future Cadillacs. Then the Cadillac CT6 sedan was launched and we learned these distinctive concept cars were just vaporware after all. Concept cars often over-promise the future and production cars under-deliver. This year’s Escala may not be produced, but some of its design cues may find their way into future Cadillacs.
Escala is a Glimpse of Future Cadillacs With Johan de Nysschen leading Cadillac there may be a better than even chance that Cadillac will actually launch a flagship. If the Escala were produced as it was shown the car would be worthy of Cadillac’s old “Standard of the World” tagline. It could be the car that would return Cadillac to its heyday. Like the Ciel and Elmiraj, the Escala may be nothing more than a design exercise.
de Nysschen, however, added this note of caution to the Escala’s press release. “Depending on the development of the market segment for large luxury sedans, Escala is a potential addition to our existing product plan.” Interpret this to mean that the Escala is not a go program yet.
The front end style uses Cadillac’s distinctive vertical light pipe driving lights. Narrow OLED headlamps flank a sinister looking blacked out grille with a sporty three-dimensional texture. The headlamps and grille are highlighted by a bright surround that is mimicked in the rear styling. The bodyside is relatively unadorned with subtle rearward front fender and forward quarter panel character lines meeting around the B-Pillar. The very fast roofline hides a rear hatch with a generous rear opening ala Audi A7. The liftover, however, looks a bit daunting. The bright bordered boomerang-shaped taillamps are connected by a horizontal bright strip atop the rear fascia. There are large bright dual exhausts to complete the ornamentation of the rear end.
To give an idea of the size of the Escala, it is about 6-inches longer than today’s Cadillac CT6 sedan. Six-inches may not seem like a lot, but the Escala (probably CT8 if it is ever produced) looks much more substantial than CT6.
Driver Interface – OLED Screens The interior of the Escala is very tastefully done with upscale materials and three OLED panels for the telematics/infotainment systems. The interior is trimmed in light grey to maximize the sense of spaciousness. The OLED panels sweep across the instrument panel and maximize the display of information for the driver.
Cadillac Dealers Need More Crossovers Johan deNysschen is less-than-definite about whether Escala will be produced. In fact, there are rumblings that de Nysschen’s ambitious product plans have been scaled well back. So the existence of the Escala is very iffy. We can be somewhat confident that some of the design cues on the car – like the front and rear designs – may be seen on a future Cadillac model. Frankly, Cadillac would be well-served to add a couple of hot-selling crossover SUVs to its lineup first. The flagship would be nice, but the crossovers would move the metal.
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Posted by George Peterson on August 24, 2016 at 12:05 pm
This is the second time I have attended The Quail, a Motorsports Gathering and it did not disappoint. Held at The Quail Lodge and Golf Club in Carmel, California, the event drew 5,000 attendees. Cars and motorsports are supposed to be the highlight of the event, but food, drink and people are even more interesting. The attendees were enthusiasts, collectors, owners and motorsports personalities. Some of the vehicles on display had their owners hovering nearby. Other vehicles had their attendants close to make sure spectators did not touch them. Some of the restorers had worked on the cars for years and were bringing them out in public for the first time since the restoration was complete. Getting more popular all the time are “barn finds”. These are vehicles that have not been restored to a level never even attained from the factory. They have their fifty, sixty, seventy or eighty year patina intact.
There were over 250 vehicles to gaze at. Most were luxury and sporting marques like Ferrari, Lamborghini, Bugatti, Rolls Royce, Bentley. One of the highlights was the new Bugatti Chiron in a deep French blue with a highly chromed character line sweeping up the A-Pillar along the door and then down and back forward towards the front fender. Very dramatic. Framing the Chiron was a “sea” of Bugatti Veyrons in a rainbow of colors.
While The Quail is an event for individuals to showcase their vehicles, corporate displays seem to be on the upswing as well. Bugatti showcased the Chiron. Bentley showed off the Bentayga and the new Mulsanne. Acura was there celebrating 30 years on the market. BMW was celebrating its 100th Anniversary. Cadillac was featuring its CTS-V. Alfa Romeo featured the 4C and upcoming Guilia sedan. Singer, the classic Porsche upfitter, had a small display and a large crowd.
My favorite display was the Bowlus travel trailer hitched to a Bentley Bentayga. This all-aluminum $219,000 travel trailer is reminiscent of an aluminum Airstream but is totally high tech. The Bowlus folks say you can live off the grid for two weeks in their travel trailer and be totally comfortable.
The Quail is a signature event for Peninsula Hotels. Six Peninsula hotels had a spectacular pavilion with gourmet food appropriate from their cities – Bangkok, Beijing, Chicago, Beverly Hills, Paris, and New York. Most people probably couldn’t get through all six pavilions. While all six of the Peninsula pavilions were outstanding, perhaps the best was Beijing with great food and music to set the ambiance for a truly luxurious experience.
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Posted by George Peterson on June 10, 2016 at 10:20 am
This article was first published on Forbes.com on June 9, 2016
Tesla Tops Auto Brand Satisfaction for Second Year in a Row Tesla owners are the most satisfied overall among all car and light truck owners according to the results of AutoPacific‘s 2016 Vehicle Satisfaction Award research. The annual study includes over 65,000 respondents for 2016 and covers 273 vehicles sold in the United States.
Tesla owners are almost unanimous in agreeing the Tesla is fun to drive, powerful, eco-friendly, upscale, safe, distinctive and expensive. These are not people who are really looking for the greenest car around, they want a car that makes a statement and can tear away from almost every other car when the light turns green. The fact that Tesla has been the top-ranking brand in AutoPacific’s research two years in a row is testament not only to how much Tesla buyers like their product, but at how well the brand has been positioned. Of course, Tesla today is a one-car brand and that one car has really resonated with its owners. Things may be different when data for the Model X and Model 3 are included in the years to come.
Other luxury brands trail Tesla. Cadillac, Lexus and Lincoln are next in satisfaction, then comes a surprise.
Kia Top Ranked Popular Brand Kia is ranked fifth overall and is the top popular brand in the research. This is quite a feat for a Korean brand that was just an asterisk fifteen years ago. Clearly, Kia products are capable of competing with the best. The Kia Optima mid-size sedan was third overall behind the Cadillac Escalade Luxury SUV and the Mercedes S-Class Luxury Car. These cost about three times what the Optima would cost. Kia owners see their vehicles as safe, fun to drive, comforting, a good value from a trusted brand. While these attributes are above the results for the industry as a whole, they bear little resemblance to the magnitude of the Tesla results.
Here are the top ten most satisfying brands:
- Tesla
- Cadillac
- Lexus
- Lincoln
- Kia
- Infiniti
- Volvo
- BMW
- Acura
- Mercedes-Benz
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Posted by George Peterson on March 23, 2016 at 10:37 am
Photo Source: Lincoln Motor Company
Navigator – First Luxury SUV Lincoln launched the Luxury Sport Utility Vehicle (SUV) Market in 1997 when it launched the first generation of the Navigator. Navigator was a derivative of the Ford Expedition Full Size SUV and proved to be an instant success. Loaded with the appropriate amount of technology and bling for the time, Navigator hit a chord with upscale families that wanted something more than a minivan or full size SUV. The first Navigator was somewhat tame by today’s standards, but provided the sophistication, size, power and price people coveting this kind of transportation. It took Cadillac two years to respond with the Escalade – a quick-to-market response to Navigator.
A Battle of Bling Between Lincoln and Cadillac The first generation Navigator was to last for five model years (1997 through 2002) when it was replaced by the 2003 Navigator which raised the bar in the American Luxury SUV category. It adopted independent rear suspension which allowed for the rear load floor to be dropped by 7-inches and for a commodious third row seat to be installed. To this day, General Motors full size SUVs have not matched Lincoln’s third row seat package, much less Escalade. Cadillac evolved into a bling-mobile (one Cadillac marketer described the vehicle as having seven layers of chrome). Lincoln responded with a gaudy Navigator in 2007 that seemingly had chrome haphazardly thrown at every bodypanel. While Escalade had a major refresh in 2015 incorporating Cadillac’s vertical LED light pipe daytime running lights in the front, Lincoln freshened the front styling of the Navigator incorporating the clumsy winged grille style that appeared on its vehicles during the decade. Navigator also dropped its V8 powertrain replacing it with a more powerful EcoBoost V6. The lower weight and higher power of the EcoBoost transformed the handling of the Navigator.
But that brings us to the future.
Photo Source: Lincoln Motor Company
Style Evolution Yields a Range Rover Look-Alike The next generation Lincoln Navigator concept has been shown at the 2016 New York Auto Show and it is an absolute WOW. Like Lincoln did in 2015 when they stealthily introduced the Continental concept at New York, the Navigator concept was kept very quiet until its initial reveal. With this new Navigator, Lincoln takes a different tack towards elegance, sophistication and quietness – a Personal Santuary. The new Navigator adopts new Lincoln styling cues like the strongly trapezoidal grille opening, Lincoln logo mesh grille, headlamps accented by LED running lights. The front end is very strong looking. The rear appearance adopts Lincoln’s horizontal full-width taillamp treatment. The bodyside, however, comes across much like a Range Rover with similar accent lines and window graphics. Different, but similar. You might remember Bentley accused Lincoln of plagiarizing the style of its Flying Spur. Might Range Rover make the same complaint with the new Navigator?
Lincoln says the new Navigator is its “most spacious ever”, but the exterior style seems to make it appear a bit less bulky. This is good.
Photo Source: Lincoln Motor Company
The concept is shown with gull-wing doors and “concertina” side steps for easier access. These are certainly there for the concept reveal and will not appear in production.
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Posted by George Peterson on February 5, 2016 at 1:37 pm
AutoPacific, an automotive specialist research and product planning consultancy, forecasts that trucks, including XSUVs will be about 60% of the market for the foreseeable future. In fact, reading the crystal ball for the next five years, this percentage of the mix may be low. The charts above detail how cars and truck sales and market penetration have evolved since 1987 and the forecast for the future.
The hottest product segment in the American light vehicle market is the crossover SUV (XSUV). A crossover SUV can be as large as a Chevrolet Traverse or as small as a Chevrolet Trax. There are dozens of XSUVs in between. And there will be more.
The XSUV segment has become so hot because this type of vehicle corrects the criticisms buyers had of traditional SUVs which sold very well, but were not optimal. Buyers wanted products that were not hard-core off-roaders, but more civilized and city friendly. The SUV market exploded in the early 1990s with the introduction of the Ford Explorer and Jeep Grand Cherokee. It wasn’t until 1996 that the crossover SUV began slipping into the marketplace. First the Toyota RAV4 and Honda CR-V appeared. They were followed by the luxury crossover RX300. Clearly the manufacturers were listening and reacting.
Here are just a few of the things we know about the evolution of the SUV market over the next five years…
Cadillac Cadillac states that it has too few XSUVs (one, the upcoming XT5) and wants to add two or three more to its lineup while adding one more car as a range topper between now and 2020.
Buick Buick is adding the small Envision XSUV to its lineup this Spring. Envision is assembled in China.
FCA Drops Cars to Add XSUV and Pickup Capacity Fiat Chrysler Automobiles is dropping its Chrysler 200 and Dodge Dart in favor of more capacity for XSUVs and pickups. The Ram pickup will take over the FCA Sterling Heights, Michigan Plant when the Chrysler 200 is dropped. FCA’s huge Belvidere, Ilinois plant will be populated by XSUVs when the Jeep Compass and Patriot plus the Dodge Dart fade away.
Toyota Pushing RAV4 Toyota Motor Sales has stated that they would not be surprised if the RAV4 XSUV overtook the Camry mid-size car as its best selling product. Camry was the best selling car in the USA in 2015.
Lexus will add a 3-row XSUV above the RX350 in the next few years.
The charts above show the impact of crossover SUVs on the light truck market. Huge volume increase and market share increase.
Hyundai Aggressively Adding XSUV Capacity Hyundai is replacing 50,000 units of car capacity in its Montgomery, Alabama assembly plant with the Santa Fe Sport. That drops capacity for the Hyundai Sonata and Elantra from 400,000 to 350,000 units per year. Hyundai admits that they underestimated the demand for XSUVs years ago. This capacity move reacts to market demand and dealer pressure to get Hyundai dealers more XSUVs that are easier to sell and require less incentives and discounting.
Hyundai will add 45,000 units to its Tucson compact XSUV volume this year. Built in South Korea, Tucson has been limited because it is popular around the world and the vehicle was capacity constrained.
Hyundai also recognizes there is a hole at the bottom of their XSUV lineup and are adding a sub-compact B-Segment XSUV to fill that hole. There is a possibility that a smaller A-Segment XSUV will replace the Hyundai Accent hatchback.
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Posted by George Peterson on February 4, 2016 at 2:10 pm
Check most of the boxes needed to win in the highly competitive compact car segment and the 2017 Hyundai Elantra does not miss many chances to excel. Following the mantra of “democratization of technology” Elantra has most of the high tech infotainment and technology features available. When you pop for them all, the retail price is $26,750. This is a lot for a compact car of a decade ago, but not bad for the fully loaded Limited model of the all new Elantra. For those not wanting or needing the full equipment load, the starting price is around $17,000.
Good Ease of Use For a person reasonably familiar with today’s cars, the Elantra is easy to figure out. It might not pass the rental car test where you should be able to start the car, turn on the headlights, adjust the radio and air conditioning system on a stormy night at Hertz, but it comes close. Easy to understand and use are the keynotes of Elantra design.
Created to provide a destination for buyers wanting to downsize, Elantra has all the features with the possible exceptions of cooled seats and adaptive cruise control that brings you to a full stop and then proceeds when traffic moves forward. For buyers wanting to upgrade, everything is there. For a price.
Easy to Drive Elantra is quiet, solid, comfortable. It handles very well on aggressive back-California roads. It is acceptably fast. It has an automatic 6-speed transmission with its base 147-horsepower 2.0L 4-cylinder engine. (There is an eco model available with higher fuel economy powered by a 128-horsepower 1.4L 4-cylinder turbo mated to a 7-speed EcoShift dual clutch transmission with limited feature availability).
The interior package is similar to a mid-size car of the prior generation (it is rated mid-size by the EPA). In fact, Elantra has about the same interior size of a Cadillac CTS and is bigger than a BMW 3-Series or Audi A4. Interior materials are a notch above what used to be expected in this class of car. The upper surface of the instrument panel is soft, but adjacent materials are hard while pretending to be soft. The trunk is large, but accessed through a small opening due to its relatively fastback design.
Comprehensive Feature Availability There is a 4.5-inch multi-color display between the gauges in the instrument cluster. In the center stack, there is either a 7-inch or 8-inch monitor depending on features selected. Both Apple CarPlay and Android Auto interfaces are avaiilable. To enhance the sound of your music there is Harman’s Clari-Fi Music Restoration Technology. Nice… very comprehensively done.
No Longer Head-Turning Elantra is good looking, but not head-turning like its predecessor. In the rear view, Elantra gets lost in traffic. Its distinctive front view is highlighted by its large trapezoidal grille opening and LED accents on higher trim models. Functional outboard vents in the front fascia direct air over the front wheels and help aerodynamics. Vertical LEDs accent the outboard vents in top of the line models. But overall, like the larger Hyundai Sonata, Hyundai has become more timid with its new compact car entry.
Elantra GT Coming Coming in Fall 2016 is the Elantra GT with a 200HP 4-cylinder turbo and distinctive front and rear styling and unique interior trim. The GT model will have a DSG
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Posted by George Peterson on August 10, 2015 at 10:03 am
The new 2016 Cadillac CTS-V is a gentle brute of a car. Loaded with every available option and priced nearer $100,000 than I would like (jealous, you see), the CTS-V can do about everything well. Lumping through the quiet village of Elkhart Lake, Wisconsin, children did not cower, mothers did not scream and pull their tykes closer, dogs did not howl. Pleasant drive, even showing 22mpg on the readout.
The 6.2L supercharged V8 has all boxes checked. Cylinder de-activation. Gasoline direct injection. Electronics up the wazoo. Mated to an 8-speed automatic transmission that is one of the crispest shifting on the planed, the powertrain is smooth and potent. 640-horsepower with 630 lb ft of torque. There is an electronic limited slip differential that guarantees the power gets to the rear wheels (no all wheel drive available).
Now, I normally do not test drive cars on a track when they require wearing a helmet. Head’s too big, big helmets hard to get into car. Cannot hear wll with helmet on. Cannot see well with helmet on. Headrest interferes. But the CTS-V is the exception. And another opportunity to drive Road America’s outstanding road course cannot be denied.
Man, you can do anything with this car. Blow an apex and it does not matter. Just point it where you want it. Lead car wants you to give chase? 125mph in a snap. Braking signs coming up, theh huge Brembos (with calipers in matching colors) bring the speed down effortlessly. Wow! What a fun car to drive!
There are those among us who will say the Dodge Hellcats are more worthy. After all they have 707-horsepower. They are certainly selling above expectations with FCA cancelling outstanding 2015 orders and doubling production of 2016 models (better profits from a higher price anyone?). I submit, however, the CTS-V is more of a piece. More solid. More capable. More trustworthy. And better screwed together.
Just do not check the Recaro seat option box. Go for everything else. On dealer lots in mid-August 2015.
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Posted by George Peterson on June 19, 2014 at 4:12 pm
On Monday June 16, 2014, AutoPacific announced its 18th annual Vehicle Satisfaction Awards (VSA), identifying the most satisfying 2014 model year vehicles on the market. Other automotive awards provide information on defects – things gone wrong. AutoPacific’s research looks at the issue of vehicle ownership in a totally different way – how satisfied a new vehicle is to its owner. While it’s important to know how well a vehicle is screwed together, it is even more important to learn how well buyers and drivers feel about their vehicle.
The AutoPacific 2014 Vehicle Satisfaction Awards objectively measure owner satisfaction with 50 separate attributes ranging from interior comfort and convenience to fuel economy and performance. “Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says George Peterson, president of AutoPacific. “The winners perform well in 50 separate categories that objectively measure the ownership experience.” An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, AutoPacific’s VSA are based on the results of responses from over 92,000 new vehicle owners.
For 2014, the most satisfying brands are Lincoln, Top Premium Brand and GMC, Top Popular Brand. The vehicle – car or truck – registering highest overall satisfaction is the new-for-2014 Mercedes-Benz S-Class that also wins AutoPacific’s second President’s Award for achieving the highest VSA score ever. The truck with the highest overall satisfaction score is the new BMW X5 Premium Luxury Crossover SUV.
“With the launch of each new car and truck, carmakers try to improve the product and increase the satisfaction of their buyers,” explains Peterson. “By surveying a substantial number of owners who have purchased a new 2014 model year vehicle, The AutoPacific’s 2014 Vehicle Satisfaction Awards provide an objective measurement of how well the makers are doing. More than one-third of new vehicle buyers are positively influenced by objective awards based on owner ratings when deciding on a new car or truck.”
The awards in 2014 are much more diverse than they have been in previous years, with no single brand dominating the results. Multiple top-ranked award winners are: Chevrolet with four winners; Lincoln with three winners; Mercedes-Benz, BMW, Kia, and GMC with two winners each.
The brands that improved their relative ranking positions in 2014 compared with 2013 are: GMC moving from 17th to 8th position; Lincoln moving from 6th position to 1st position; Ford moving from 25th to 19th; Chevrolet moving from 21st to 16th. Brands with the largest drop in position were Volkswagen moving from 16th to 28th position and Jaguar dropping from 7th to 17th.
From a manufacturer perspective, General Motors was tops with seven wins and Ford had four wins.
“AutoPacific 2014 Vehicle Satisfaction Awards help vehicle buyers sort through an increasingly complicated selection of brands and models. For the 2014 model year, there are 274 models and 32 brands from which to choose a new vehicle. The VSA clearly shows the buyers which vehicles are at the top of the class they are considering,” says Peterson.
Top 2014 model year performers are:
PRESIDENT’S AWARD FOR HIGHEST VSA SCORE EVER: Mercedes-Benz S-Class
HIGHEST SATISFACTION PREMIUM BRAND: Lincoln
HIGHEST SATISFACTION POPULAR BRAND: GMC
2014 PASSENGER CAR WINNERS:
| Premium Luxury Car
Executive Luxury Car
Aspirational Luxury Car
Luxury Mid-Size Car
Large Car
Mid-Size Car
Premium Compact Car
Compact Car
Economy Car
Sports Car
Sporty Car
Hybrid Car/EV |
Mercedes-Benz S-Class
Lincoln MKS
BMW 3-Series GT
Lincoln MKZ
Chevrolet Impala
Kia Optima
Mercedes-Benz CLA
Kia Soul
Chevrolet Sonic
Chevrolet Corvette
Chevrolet Camaro
Lincoln MKZ Hybrid |
2014 LIGHT TRUCK WINNERS:
| Heavy Duty Pickup
Light Duty Pickup
Luxury/Large SUV
Mid-Size SUV
Premium Luxury Crossover SUV
Luxury Crossover SUV
Large Crossover SUV
Premium Mid-Size Crossover SUV
Mid-Size Crossover SUV
Compact Crossover SUV
Minivan |
Ford F-Series Super Duty
GMC Sierra
Infiniti QX80
Jeep Grand Cherokee
BMW X5
Cadillac SRX
GMC Acadia
Toyota Highlander
Nissan Rogue
Hyundai Tucson
Honda Odyssey |
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Posted by George Peterson on June 17, 2014 at 4:44 pm
Lincoln Wins VSA – The Lincoln Motor Company won AutoPacific’s Vehicle Satisfaction Award for top brand of the 2014 model year. Lincoln has previously won in 2004 and 2011. Based on queries from the press, many are surprised at the success of Lincoln in AutoPacific’s research. After all, Lincoln is portrayed as being a brand struggling to survive in the hotly contested luxury vehicle market in the USA.
Solid Performance Accross the Range Lincoln is battling to rebuild itself. Winning AutoPacific’s Vehicle Satisfaction Award shows that Lincoln is beginning to sell products worthy of winning their respective product categories. The MKS Executive Car won its class. The MKZ was the top Luxury Mid-Size Car and the MKZ Hybrid was the top Hybrid/EV Car. The MKT Luxury Crossover SUV was a close second in its class. Also, Lincolns are sold to buyers with a median age of 68-years, 11-years older than the typical new vehicle buyer. It is an adage of automotive research that to achieve great satisfaction scores sell your products to your grandmother – older females being less critical. Never sell to a young guy (much more critical – a proof of why Scion is the bottom ranked brand for 2014). Winning AutoPacific’s VSA will help Lincoln re-build its image once word gets out to dealers, owners and prospective buyers, but it is not until new Lincoln products get launched that Lincoln resumes its place as a fully fleshed-out luxury brand in the USA. We’ll watch to see if Lincoln can repeat its VSA win in 2015 after the new MKC small crossover SUV has been on the market for awhile.
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