The Lincoln Motor Company won AutoPacific's Vehicle Satisfaction Award for top brand of the 2014 model year. Lincoln has previously won in 2004 and 2011. Based on queries from the press, many are surprised at the success of Lincoln in AutoPacific's research. After all, Lincoln is portrayed as being a brand struggling to survive in the hotly contested luxury vehicle market in the USA.
The 2015 Lincoln MKC hit Lincoln dealerships in June 2014 and promises to be the 2nd volume entry for Ford's premium brand after the award-winning Lincoln MKZ. Lincoln is the top brand in AutoPacific's 2014 Vehicle Satisfaction Award research and the MKZ and MKZ Hybrid are the winners of their product categories. The MKC is joining a booming market for smaller crossover SUVs and, based on our brief drive of the vehicle, should do very well in AutoPacific's 2015 Vehicle Satisfaction Award research..
Brilliant Ad - Controversy Worth its Weight In Gold Cadillac, once the Standard of the World, has aired an outstanding ad for the Cadillac brand and the Cadillac ELR electric coupe. It was first shown on the American broadcast for the Sochi Winter Olympics and more recently for the Oscars that aired on Sunday, March 2. And what a controversy has ensued. Cadillac's agency Rogue created the Cadillac Poolside ad to espouse unbridled American confidence and showcase what Cadillac stands for. In the process, the spot has left leaners and right leaners sniping against each other on numerous websites. On Thursday, March 6, arch-conservative pundit Rush Limbaugh (click on the link to be taken to the transcript of the Limbaugh show about the Cadillac ad) devoted the top of his second hour to the controversy the ad has created. The Poolside ad pushed a button that allowed Limbaugh to rant for about a half hour.
In AutoPacific's annual survey of new car and light truck buyers, eleven of the top twenty vehicles whose drivers want simpler, easier to use technology are Fords or Lincolns. Six are from Toyota or Lexus. One is from Cadillac. One is from BMW. One is from Audi. If you have been paying attention to Ford's standings in Consumer Reports ratings and other customer satisfaction measurements, you undoubtedly have heard Ford's and Lincolns ratings have dropped precipitously since MyFord/LincolnTouch was introduced.
Mercedes-Benz has been in a slow launch mode for the new front wheel drive 2014 CLA sedan since the beginning of 2013. The car has just gone on sale and advertising is blanketing the airwaves. So, what's the story? The CLA is Mercedes' price leader in the USA. Mercedes proudly touts its $29,990 base price and admits its attempt to intercept drivers under 35 before they buy their first premium brand car from BMW or Audi. Most CLAs will be priced in the $35,000 range when you get the $2,300 premium package (garage door opener, premium sound w/iPod interface, heated front seats, dual zone climate control) and the $2,370 multimedia package (rear view camera and navigation system). For that mid-thirties price you get a fully featured front wheel drive 4-cylinder four door sedan and the Mercedes three-pointed star.
Cadillac's Hollywood-designed Elmiraj coupe was dramatically unveiled at Clint Eastwood's Tahama Golf Resort during the 2013 Pebble Beach automotive week. Cadillac and General Motors management is coy when asked if they will build the Cadillac Elmiraj concept coupe. To a person, journalists who were at the unveiling want to believe Cadillac can find the means to build this car.
At this year's Pebble Beach automotive weekend, Lincoln announced its new top of the line - the Black Label editions. There will be four versions of the Black Label but only three were shown at Pebble Beach. Jim Farley, Ford's Group Vice President of Global Marketing and head of Lincoln Motor Company says these are the flagship cars of the brand. Unfortunately, Lincoln's flagships were completely upstaged later in the day when Cadillac showed its Elmiraj concept coupe at Clint Eastwood's Tahama Golf Resort. The Elmiraj was the talk of the town and Black Label became an asterisk.
The ultra-premium Black Label is a combination of product upgrades - primarily to the interior - and special customer service efforts like a personal concierge - to make the Black Label client feel that the premium they undoubtedly will spend is worth it.
The 2013 New York International Auto Show was full of important reveals this year… renewed crossovers – Toyota Highlander, Acura MDX, an all new Range Rover Sport, the new BMW 335GT, freshened Dodge Durango, the all new Cadillac CTS and many more. The most important, however, were the Audi A3 and the Jeep Cherokee. Why? Both vehicles are very important to their brands and have the potential to generate substantial sales.
Audi Takes the Safe Route with A3: The 2015 Audi A3 really was not at the New York Auto Show. The A3 will be officially introduced at the Shanghai Auto Show in late April 2013, but there was a reveal for about 120 journalists the evening before the first press day. It will be launched in the USA in early 2014.
Driver satisfaction is a critical measure of vehicle acceptance. Having a satisfied buyer results in better loyalty, better word-of-mouth, stronger image. Satisfaction is a central building block of a brand. AutoPacific has been measuring driver satisfaction since 1993 and it is always instructive to look at the differences between women and men drivers.
In AutoPacific's annual 2012 Vehicle Satisfaction research, women drivers score 39 rating points higher than men - 674 over 635 in their overall Vehicle Satisfaction score.
The Lexus Flagship – the LS460 4-door sedan – is freshened for the 2013 model year. This comes after an all new Audi A8 in 2011, a tweaked 2012 BMW 7-Series, and the new Cadillac XTS (which may not be in this class). A major change for the Mercedes-Benz S-Class is due in early 2013 as a 2014 model year. The Jaguar XJ that was all new in 2009 as a 2010 model gets a much needed all wheel drive system for 2013.