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Buick Wins AutoPacific 2010 Award as Top Popular Brand

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Buick_VSA-Logo.jpgBuick and Cadillac Win Top Brand Awards Buick wins the AutoPacific 2010 Vehicle Satisfaction Award for top Popular Brand. Buick’s feat completes a General Motors sweep of brand winners – Cadillac wins as top Premium Brand.
With three vehicles – LaCrosse, Lucerne and Enclave – Buick has achieved superior scores overall topping Honda, Ford, GMC, Mercury and Hyundai among Popular Brands. Some might contend Buick is a Premium Brand. If Buick had been included in the Premium Brand list it would have come in behind Cadillac, Lexus, Mercedes-Benz and Lincoln. Buick’s performance is excellent whatever class the brand is entered into.
Class Without Ostentation With a “mature” buyer base, Buick has to score highly in ease of use, easy to get into and out of, comfort and quietness. A Buick buyer demands transportation that does not challenge them or their neighbors. They want a vehicle that conveys class without ostentation. With Buick, they have it.
For a complete list of winners and description of the Awards, click here.


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Autopacific Announces 2010 Vehicle Satisfaction Awards

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AutoPacVSAlogo10.jpgNational Survey Reveals Cadillac as Top Premium Brand, Buick as Top Popular Brand, Ford Motor Company Has Most Awards with Seven, Suzuki Kizashi as Top Car and Lincoln MKT as Top Truck
TUSTIN, Calif. (May 20, 2010) — AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.
“While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than 25% of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck.”
AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.
“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”


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Recalls and Used-Car Shopping: GM and Carfax Team Up

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Being a company focused firmly forward, we don’t talk used cars much. But a program like this deserves some virtual ink.
Recalls have been in the news this year like rarely before. The depth and scope of Toyota’s problems has increased sensitivity to any manufacturer’s recalls–and make no mistake, there are many issued. Most not so severe as Toyota’s problems with accelerator shims, but out there all the same.
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Half of the equation for ensuring cars on the road have had any recall work performed is in the owner’s hands. Often, owners ignore recall notices, particularly for minor issues, or figure it’ll get handled with the next oil change, to have it fall off today’s crowded to-do lists.
GM and Carfax announced a measure of help for anyone looking to purchase a used vehicle, making it easier to find out if the car was affected by a recall and if the work was done. GM is providing VINs to Carfax of millions of Buicks, Cadillacs, Chevrolets, GMCs, Saabs, Saturns, Pontiacs, and Hummers with open recalls.


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2010 Cadillac SRX: Stylish and Modern

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With the 2010MY, it could be said that Cadillac launched their first real modern crossover SUV. The 2004-09MY SRX was not without its charm, but it always felt more like a big wagon than SUV, with its length, stiff sides, and flat roof. Today’s SRX, previewed by the cleverly named 2008 Provoq concept, brings style and elegance to the formula, evolving and warming the Cadillac design themes.
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Our first drive in a 2010 Cadillac SRX came this winter, in a nice, snow white (actually Platinum Ice Tricoat, a color worth its $995 premium) exterior. The interior, a two-tone shale with brownstone, was warm and inviting. Our $47,010 test car, being a Premium FWD model, took navigation as standard, including the 40GB hard drive, Bluetooth phone, rearview camera, Ultraview extra-long sunroof, autosense windshield wipers, intelligent key, and heated rear as well as front seats; the only options were the paint color and a $1295 rear-seat entertainment system. The Premium model makes my favorite, gotta-have features standard, appropriate for Cadillac and easier than sorting through a series of bundles and packages to get the right mix of content.


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2009 Cadillac DTS: Motorist Choice Award Winner

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Cad_DTS.jpg“For the third year running, the 2009 Cadillac DTS wins the Motorist Choice Award in the Large Car segment. With a spacious cabin, huge trunk, and plush seating, owners find the DTS to be a very pleasant vehicle to own and operate.” — AutoPacific
“Best-in-segment ownership costs and a strong showing in the AutoPacific survey were the keys to the DTS win.” — IntelliChoice
Owner Satisfaction Highlights
* Exterior Size
* Brand’s Reputation
* Reliability / Dependability
* Driver’s Seat Forward Visibility
* Feeling Safe While Driving
* Safety Features
Cost-of-Ownership Strengths
* Best-in-Segment Ownership Costs


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2009 Cadillac Escalade: Motorist Choice Award Winner

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Cad_07_Escalade_7 copy.jpg“In a closely fought battle, the Cadillac Escalade wins the 2009 Motorist Choice Award for Luxury Sport Utility segment-again. Cadillac style, expressed by exterior and interior styling as well as image, resonates with these buyer; satisfaction with Power and Acceleration helped secure the win.” — AutoPacific
“The Cadillac Escalade has best-in-segment maintenance costs and was ranked first in the AutoPacific survey.” — IntelliChoice
Owner Satisfaction Highlights
* Brand reputation, Vehicle Reputation and Image
* Exterior and Interior Appearance
* Ride, Handing and Braking
* Overall Quality, Reliability and Dependability
* Safety Features (and large size) give Escalade owners a strong feeling of safety while driving
Cost-of-Ownership Strengths
* Lowest Maintenance Costs
* Better than Expected Insurance Costs


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Motorist Choice Awards Reveal Vehicles That Please Both Hearts And Minds

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vv_intellichoice_autopacific_mca.jpgAwards Show Consumers Enjoy Luxury and Size
(August 11, 2009) — Right brain, left brain; the practical versus the emotional — an age-old dilemma often at the center of decision making when buying a new car or truck. The 2009 Motorist Choice Awards recognize new cars and trucks that give their owners both economic and emotional satisfaction, helping new-car buyers find vehicles that best satisfy all of their personal-transportation needs. The fourth annual Motorist Choice Awards survey, announced today, scores 196 cars, trucks, crossovers and SUVs. With the top overall scores in both owner satisfaction and value, the Lexus LS placed highest of any 2009 model year vehicle.
Large and luxury vehicles dominated this year’s results. The top 34 ranked cars, and 106 of the top 107, are large cars, luxury cars, sport utility vehicles, crossover SUVs or minivans. Only one small car, the BMW 1-Series, scored in the top 100, landing in the 35th slot. Toyota Prius is the next-highest-scoring small car, coming in 107th.
Awards are given for top-scoring vehicles scoring in each of twenty-three segments, as well as for the top-scoring brand. Nine manufacturers earned segment wins, led by Toyota with nine awards (including three for Lexus), followed by General Motors with six (Chevrolet 4, Cadillac 2), Honda with three, and Chrysler with two (Dodge 1, Jeep 1). Audi, Ford, Hyundai, Nissan and Volkswagen took top honors in one segment each.
(And check out our video on YouTube.)


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Survey Indicates Ford Benefits From Troubles Of Others And Not Taking Bailout

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07AnnualMtg_9387_HR.jpgPublic Responds Positively to Ford’s Actions, but Some Still Have Reservations
TUSTIN, Calif. (June 17, 2009) — American consumers’ opinions about Ford Motor Company have been positively influenced by the company’s decision not to accept government bailout funds, and by the bankruptcy filings of rivals General Motors and Chrysler. Automotive research and analysis firm AutoPacfic conducted an online survey of more than 900 U.S. consumers regarding their purchase intent and opinions of individual car companies. Highlights include:
* Asian and European manufacturers scored highest when the survey asked “How concerned are you about buying/leasing a vehicle from” a particular maker, with an average of 61% “Not concerned at all.” Ford scored 48%, far ahead of GM’s 15% and Chrysler’s 14%.


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2009 Cadillac Escalade Wins AutoPacific's Vehicle Satisfaction Award for Luxury SUV

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2009_CadillacEscalade.jpgThe Cadillac Escalade dominates the Luxury Sport Utility segment with top-of-the-segment scores in no fewer than 30 of 48 attributes. The Escalade, also a 2008 winner, comes out on top despite tough domestic and import brand competition. Leading Escalade attributes include:
• Brand reputation, vehicle reputation and image
• Exterior and interior appearance
• Dynamic characteristics including ride, handing and braking
• Quality, reliability and dependability
• Safety features (and large size) give Escalade owners a strong feeling of safety while driving


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Cadillac Wins AutoPacific Vehicle Satisfaction Award for Highest Brand Satisfaction

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logocadillac2.jpgFor the second year in a row, Cadillac wins the AutoPacific Vehicle Satisfaction Award for top-scoring brand. Earning an overall score higher than thirty-six other major American, Asian and European brands including Lexus, Lincoln, Jaguar, Mercedes-Benz and BMW proves Cadillac understands their owners and satisfies them. Cadillac is successful across a range of attributes and an all-round winner, scoring highly in categories including:
• Brand and vehicle reputation
• Exterior and interior styling
• Dynamic characteristics, including ride, handling and braking
• Quality, reliability and durability
• Safety features, and a feeling of safety when driving


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