Buick and Cadillac Win Top Brand Awards Buick wins the AutoPacific 2010 Vehicle Satisfaction Award for top Popular Brand. Buick’s feat completes a General Motors sweep of brand winners – Cadillac wins as top Premium Brand.
With three vehicles – LaCrosse, Lucerne and Enclave – Buick has achieved superior scores overall topping Honda, Ford, GMC, Mercury and Hyundai among Popular Brands. Some might contend Buick is a Premium Brand. If Buick had been included in the Premium Brand list it would have come in behind Cadillac, Lexus, Mercedes-Benz and Lincoln. Buick’s performance is excellent whatever class the brand is entered into.
Class Without Ostentation With a “mature” buyer base, Buick has to score highly in ease of use, easy to get into and out of, comfort and quietness. A Buick buyer demands transportation that does not challenge them or their neighbors. They want a vehicle that conveys class without ostentation. With Buick, they have it.
For a complete list of winners and description of the Awards, click here.
With the 2010MY, it could be said that Cadillac launched their first real modern crossover SUV. The 2004-09MY SRX was not without its charm, but it always felt more like a big wagon than SUV, with its length, stiff sides, and flat roof. Today’s SRX, previewed by the cleverly named 2008 Provoq concept, brings style and elegance to the formula, evolving and warming the Cadillac design themes.
Our first drive in a 2010 Cadillac SRX came this winter, in a nice, snow white (actually Platinum Ice Tricoat, a color worth its $995 premium) exterior. The interior, a two-tone shale with brownstone, was warm and inviting. Our $47,010 test car, being a Premium FWD model, took navigation as standard, including the 40GB hard drive, Bluetooth phone, rearview camera, Ultraview extra-long sunroof, autosense windshield wipers, intelligent key, and heated rear as well as front seats; the only options were the paint color and a $1295 rear-seat entertainment system. The Premium model makes my favorite, gotta-have features standard, appropriate for Cadillac and easier than sorting through a series of bundles and packages to get the right mix of content.
“For the third year running, the 2009 Cadillac DTS wins the Motorist Choice Award in the Large Car segment. With a spacious cabin, huge trunk, and plush seating, owners find the DTS to be a very pleasant vehicle to own and operate.” — AutoPacific
“Best-in-segment ownership costs and a strong showing in the AutoPacific survey were the keys to the DTS win.” — IntelliChoice
Owner Satisfaction Highlights
* Exterior Size
* Brand’s Reputation
* Reliability / Dependability
* Driver’s Seat Forward Visibility
* Feeling Safe While Driving
* Safety Features
* Best-in-Segment Ownership Costs
“In a closely fought battle, the Cadillac Escalade wins the 2009 Motorist Choice Award for Luxury Sport Utility segment-again. Cadillac style, expressed by exterior and interior styling as well as image, resonates with these buyer; satisfaction with Power and Acceleration helped secure the win.” — AutoPacific
“The Cadillac Escalade has best-in-segment maintenance costs and was ranked first in the AutoPacific survey.” — IntelliChoice
Owner Satisfaction Highlights
* Brand reputation, Vehicle Reputation and Image
* Exterior and Interior Appearance
* Ride, Handing and Braking
* Overall Quality, Reliability and Dependability
* Safety Features (and large size) give Escalade owners a strong feeling of safety while driving
* Lowest Maintenance Costs
* Better than Expected Insurance Costs
Awards Show Consumers Enjoy Luxury and Size
(August 11, 2009) — Right brain, left brain; the practical versus the emotional — an age-old dilemma often at the center of decision making when buying a new car or truck. The 2009 Motorist Choice Awards recognize new cars and trucks that give their owners both economic and emotional satisfaction, helping new-car buyers find vehicles that best satisfy all of their personal-transportation needs. The fourth annual Motorist Choice Awards survey, announced today, scores 196 cars, trucks, crossovers and SUVs. With the top overall scores in both owner satisfaction and value, the Lexus LS placed highest of any 2009 model year vehicle.
Large and luxury vehicles dominated this year’s results. The top 34 ranked cars, and 106 of the top 107, are large cars, luxury cars, sport utility vehicles, crossover SUVs or minivans. Only one small car, the BMW 1-Series, scored in the top 100, landing in the 35th slot. Toyota Prius is the next-highest-scoring small car, coming in 107th.
Awards are given for top-scoring vehicles scoring in each of twenty-three segments, as well as for the top-scoring brand. Nine manufacturers earned segment wins, led by Toyota with nine awards (including three for Lexus), followed by General Motors with six (Chevrolet 4, Cadillac 2), Honda with three, and Chrysler with two (Dodge 1, Jeep 1). Audi, Ford, Hyundai, Nissan and Volkswagen took top honors in one segment each.
(And check out our video on YouTube.)
Public Responds Positively to Ford’s Actions, but Some Still Have Reservations
TUSTIN, Calif. (June 17, 2009) — American consumers’ opinions about Ford Motor Company have been positively influenced by the company’s decision not to accept government bailout funds, and by the bankruptcy filings of rivals General Motors and Chrysler. Automotive research and analysis firm AutoPacfic conducted an online survey of more than 900 U.S. consumers regarding their purchase intent and opinions of individual car companies. Highlights include:
* Asian and European manufacturers scored highest when the survey asked “How concerned are you about buying/leasing a vehicle from” a particular maker, with an average of 61% “Not concerned at all.” Ford scored 48%, far ahead of GM’s 15% and Chrysler’s 14%.
The Cadillac Escalade dominates the Luxury Sport Utility segment with top-of-the-segment scores in no fewer than 30 of 48 attributes. The Escalade, also a 2008 winner, comes out on top despite tough domestic and import brand competition. Leading Escalade attributes include:
• Brand reputation, vehicle reputation and image
• Exterior and interior appearance
• Dynamic characteristics including ride, handing and braking
• Quality, reliability and dependability
• Safety features (and large size) give Escalade owners a strong feeling of safety while driving
For the second year in a row, Cadillac wins the AutoPacific Vehicle Satisfaction Award for top-scoring brand. Earning an overall score higher than thirty-six other major American, Asian and European brands including Lexus, Lincoln, Jaguar, Mercedes-Benz and BMW proves Cadillac understands their owners and satisfies them. Cadillac is successful across a range of attributes and an all-round winner, scoring highly in categories including:
• Brand and vehicle reputation
• Exterior and interior styling
• Dynamic characteristics, including ride, handling and braking
• Quality, reliability and durability
• Safety features, and a feeling of safety when driving