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Cadillac CTS and Volvo C70 Win AutoPacific 2008 Ideal Vehicle Award for Aspirational Luxury Car

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The Cadillac CTS won the 2008 IVA award in the Aspirational Luxury Car segment. Owners rated it highly for its exterior styling and size. It also scored very well in power and acceleration. The infotainment system added to owners’ ratings of the CTS, as it scored highly with respect to level of technology.
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Though the Volvo C70 is only available in one trim level (T5), owners in the Aspirational Luxury Car segment found the C70 well equipped, giving the C70 top honors as a 2008 Ideal Vehicle. Of course, it also comes standard with numerous safety features, sharp wheels and tires, excellent interior lighting and appropriate seat firmness.

Posted in: Awards, Cadillac, Volvo

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AutoPacific Announces 2008 Ideal Vehicle Awards

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Tustin, California, June 30, 2008 – An “ideal” is defined as an excellent or perfect example. In the annual Ideal Vehicle Awards (IVA), announced today by automotive research and consulting firm AutoPacific, owners rate their new 2008 model year cars and trucks by how close they come to their ideal, as measured by 15 key vehicle attributes. The cars or trucks that owners would change the least are the most ideal.


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Cadillac Takes Top Brand Honors in 2008 Vehicle Satisfaction Awards

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With five cars and trucks earning the strongest owner satisfaction scores in the industry, Cadillac won the 2008 Vehicle Satisfaction Award for Top Brand. Edging out Japanese and European luxury marques such as Lexus, Mercedes-Benz and BMW; Cadillac proved itself a winner with owners. Rebuilding the brand over the past few years with great product and targeted advertising paid off when owners gave Cadillac higher marks for satisfaction than any other brand.


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Cadillac Escalade Wins AutoPacific 2008 Vehicle Satisfaction Award in the Luxury Sport Utility Vehicle Segment

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In the Luxury Sport Utility Vehicle Segment, the Cadillac Escalade scores as the 2008 Vehicle Satisfaction Award winner. Escalade owners gave high ratings to the SUV’s distinctive style and luxury. Predictably, Exterior Styling received high scores, but Reputation (both Brand and Vehicle), Driver’s Seat Visibility and Safety all helped to secure an outright victory.

Posted in: Awards, Cadillac

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Cadillac Escalade EXT and Lincoln Mark LT Win AutoPacific 2008 Vehicle

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Receiving top marks in the Large Light-Duty Pickup Segment, the Cadillac Escalade EXT brings home a 2008 Vehicle Satisfaction Award. While owners would like better Fuel Economy, EXT scored very well in Power & Acceleration, Ride, Reputation and Exterior Styling.
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Mark LT owners are happy with Lincoln’s luxury interpretation of the Ford F-150. Mark LT owners appreciate the vehicle’s blend of utility and style. Top ranking was secured with a Comfortable Ride, great Driver Visibility and a Feeling of Safety When Driving.

Posted in: Awards, Cadillac, Lincoln

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Cadillac DTS Wins AutoPacific 2008 Vehicle Satisfaction Award in the Large Luxury Car Segment

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Cadillac DTS owners have rated the ’08 DTS at the top of the Large Luxury Car Segment for the second year in a row. Cadillac knows its Large Sedan customers very well — many are second-, third- and fourth-time buyers. The Reputation of the Cadillac brand and of the DTS attracted customers to the car. Ride and Braking in particular are strong points among owners. The DTS is on-target for Cadillac’s most mature buyers.

Posted in: Awards, Cadillac

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Cadillac CTS Wins AutoPacific 2008 Vehicle Satisfaction Award in the Aspirational Luxury Car Segment

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Not only did Cadillac as a brand rank No. 1 over all, the new and much-talked-about 2008 Cadillac CTS won the ’08 Vehicle Satisfaction Award in the Aspirational Luxury Car Segment. Owners bought the CTS because it is new, bold and from a espected brand. They praised its aggressive Styling and Fun to Drive dynamics. Owners would like better Cup Holders in the CTS, but there was no denying it has proved itself the segment winner.

Posted in: Awards, Cadillac

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AutoPacific Announces 2008 Vehicle Satisfaction Awards

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Cadillac Top Brand, Mercedes-Benz S-Class Top Car, Toyota Sequoia Top Truck and Top Vehicle

Tustin, California, May 29, 2008 – A study released today by noted automotive consulting firm AutoPacific, Inc. summarizes the results of its 2008 model year vehicle satisfaction research. AutoPacific’s Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new passenger car or light truck.
In a year that promises to be the toughest in a decade, owner-based awards like AutoPacific’s Vehicle Satisfaction Award will help customers make their purchase decisions.
The brand with the highest satisfaction rating is Cadillac. The vehicle – car or truck – registering highest overall satisfaction in 2008 is the new-for-2008 Toyota Sequoia Large Sport Utility Vehicle. The passenger car with the highest overall satisfaction score is the Mercedes-Benz S-Class.
There are twenty-eight Vehicle Satisfaction Award categories. At the manufacturer level, multiple top ranked award winners include: General Motors (eleven categories), Toyota (nine categories), Ford (six categories), Volkswagen (four categories), Honda (three categories) and Hyundai (two categories).
“Cadillac wins the Vehicle Satisfaction Award as the top brand in a close race. Strong satisfaction performance by Cadillac cars and trucks has Cadillac winning over other leading luxury marques including Lexus, Mercedes-Benz, and BMW says AutoPacific president George Peterson. “Top ranked finishes by Cadillac’s Escalade, CTS and DTS helped cement their industry topping position.”
Peterson continues, “Vehicles that are all new received top rankings in several categories: Cadillac CTS, Honda Accord, Mitsubishi Lancer, Scion xD, Toyota Sequoia, Audi Q7, Buick Enclave, Hyundai Veracruz, GMC Acadia, Saturn Vue and Nissan Rogue. These new-for-2008 vehicles were strongly rated by their owners showing that the industry continues to improve as new vehicles are added to the hotly contested American car and light truck markets.”
From a vehicle type perspective, Traditional Sport Utility Vehicles received the highest ratings as a class closely followed by Crossover Sport Utility Vehicles. Peterson says, “Clearly, SUVs continue to be one of the most popular and satisfying vehicle types available in the USA today. Even with skyrocketing gas prices, SUVs are attractive and Crossover SUVs fill the bill for most SUV buyers with better fuel economy.” Cars scored slightly below industry average followed by minivans and pickup trucks.


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[insert "bright future" joke here]

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This is fun, right? We’re having fun!

Well, here we are in the World of Tomorrow. The food pills and flying cars are some ways off, but our brave boys in the trenches of science have figured out how to harness those spastic blinky necklaces (pictured) issued by law to every obnoxious child at every fireworks display and use their power for good. Ladies and gentlemen, I give you, the LED headlamp.
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The 2009 Cadillac Escalade Platinum blinds you with science


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2008 Cadillac CTS – So Who Shot the ‘Bean Counter’?

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We often get asked, “So why don’t the domestic brands build better vehicles?” and the answer usually comes down to simple economics. It’s not that the domestics don’t know how to engineer and produce amazing, well-built vehicles. It is a matter of fixed costs, variable expenditures, unions, dealers and what we like to call ‘bean counters’. Bean counters are those guy’s who help cost reduce a vehicle within an inch of its life in an effort to compete in the automotive marketplace. The imports typically have a leg up on the domestics due to their younger work force (read: health care costs and retirement costs), their efficiency and the American publics perceptions about their quality.

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Well, either someone gave the bean counter working on the all-new 2008 Cadillac CTS an extended vacation or he was taken out back and shot. The ’08 CTS is a nice car and it’s produced by a domestic auto manufacturer. I know… at first I didn’t believe it either. Most of us had to keep looking down at the Cadillac badge on the steering wheel every few minutes just to confirm the fact that we really were driving a Cadillac. For a minute it didn’t compute. It was a surreal experience.


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