The National Insurance Institute of Highway Safety announced its rankings of the ten safest 2006 model year cars on Sunday December 4, 2005. To make the ratings game easier to understand, NIIHS has developed a gold silver rating scheme. Cars receiving a GOLD rating have “Good” ratings for frontal impact, side impact and head restraints. Cars receiving a SILVER rating have “Good” ratings for frontal impact and side impacts, “Acceptable” for head restraints.
One of the key objectives for this new combined rating scheme is to push manufacturers in a subtle way towards stronger performances in all aspects of the rating game.
The winners are:
Large Cars: Ford Five Hundred, Mercury Montego
Mid-Size Cars: Saab 9-3, Subaru Legacy
Small Car: Honda Civic 4-door
Large Cars: Audi A6
Mid-Size Cars: Audi A3, Audi A4, Chevrolet Malibu with side airbags, Volkswagen Jetta, Volkswagen Passat
DETROIT’S MUSCLE-CAR REVIVAL: ALL ABOUT STREET CRED
The latest Mustang is a success in the image ranks and in the buff books. Its sales success has surprised even Ford and production capacity has been increased so they can sell even more. The other historic Detroit brands will revisit the rear-wheel-drive coupe idea at the 2006 North American International Motor Show in Detroit. The first announced concept is the Dodge Challenger shown below. Still under wraps is a new generation Chevrolet Camaro.
Though Ford has consistently offered a Mustang since 1964 and kept it alive (even if some iterations were less memorable than others), both GM and Chrysler Group abandoned the product formula. Mustang has the edge and success at GM, Chrysler Group, or for any other contenders requires that they establish modern-day credibility with the consumer.
In the heart of most car product planners at American car companies beats a rear-wheel-drive V8-powered coupe or convertible, going much further back than the muscle-car era that gets so much attention these days. As a result, whether timing is by design or by reaction, Dodge and Chevrolet are expected to show concepts on the muscle-car theme at the 2006 Detroit show this January.
Detroit Show Car Hints at Potential Camaro Revival
Ever since the Chevrolet Camaro was dropped for 2002 model year, die-hard Camaro fans have insisted that it will return, regardless of the business case or lack of an approved programs. Many “Camaro” photosketches found their way from someone’s daydream post to other sites labeled as “the NEXT CAMARO.” There are certainly those within General Motors who would like to revive the nameplate, feeding the fire.
The 2006 concept is said by Automotive News to be based on the Kappa platform and due for production as a 2009MY vehicle. Other sources, however, indicate that the business plan has not been approved, and it remains to be seen if the project arrives on market. The Kappa platform is the basis for the Pontiac Solstice and Saturn Sky sports cars. There was also a Chevrolet Nomad concept car a few years ago that was absolutely gorgeous.
An article in the Saturday, November 19, 2005 Wall Street Journal projects that Toyota may overtake General Motors as the highest selling carmaker in 2006.
While Toyota (Toyota, Lexus, Scion) may not sell more than GM (Chevrolet, Pontiac, GMC, Buick, Cadillac, Hummer, Saturn, Saab) in the United States, it may sell more worldwide. Toyota is concentrating much of its sales expansion in North America where it is pulling sales from General Motors and Ford. GM is bolstering production capacity in China and South America where it sees room for growth where Toyota is not yet strong.
The Wall Street Journal article is one of many recent media reports confirming the results of VehicleVoice research and forecasts by AutoPacific. VehicleVoice research shows a continuing deterioration in General Motors’ (and Ford and Chrysler traditional brands) market share in the United States under the concentrated onslaught of the Japanese Big Three. AutoPacific’s forecast of United States sales shows Toyota, Honda and Nissan increasing market share by adding new assembly capacity and models.
General Motors is getting ready to launch its new GMT900 SUVs. This lineup includes the Chevrolet Tahoe, Chevrolet Suburban, GMC Yukon, GMC Yukon XL, Cadillac Escalade and Cadillac Escalade ESV. The shorter versions will be launched in the 1st Quarter 2006 as 2007 model year vehicles. The long wheelbase Suburban, et. al. will be launched in March or April.
Early reviews of the GMT900 provided in Burbank, California (GM’s California Design Studio) and Warren, Michigan (GM’s Design HQ) prove that the GMT900s are an excellent piece of work. While they do not look too much different from their predecessors, they have wider front and rear track and larger tires and wheels. This gives the GM SUVs a very purposeful stance avoiding the undertired appearance some past GM vehicles have had. At the same time, the more prominent tires and wheels actually make the vehicles look slightly smaller even though they aren’t.
Lack of Fold Flat 3rd Row a Major Omission
To keep these comments focused on what we want to observe, lets change the order a bit.
The most glaring omission in the GMT900 SUVs is the lack of a 3rd row seat that folds flat into the floor like the Ford Expedition and Lincoln Navigator and now the Ford Explorer and Mercury Mountaineer. The key to the Ford system is the use of an independent rear suspension that allows the rear floor to be dropped several inches providing space for the seat to fold flat. GM’s GMT900 management said they “couldn’t break Ford’s code” and it appeared that they were thinking Ford adopted IRS more for ride and handling than for interior package. WRONG. The key all along was the rear seat package.
The resulting seating package is very similar to the GMT800 SUVs. The seats, when folded, rest on top of the floor obstructing the load area of the vehicle.
GM also claimed their research showed that SUV buyers wanted a power folding 2nd row seat more than they wanted a flat folding, power operated 3rd row seat. According to ex-GM researchers who shall remain anonymous, GM’s research actually showed a strong preference for “a seat like in the Expedition in a body like the Suburban”. The real reason, of course, is investment. The expenditures for the combination of IRS and fold flat 3rd row seat has variously been quoted as $165 million or $300 million. Either number would cause a product planner to pause and clearly these very important features were pipped – not easily.