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Yarn – Nobody Ever Talks About Ford's Carrousel Concept

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Chrysler was the first manufacturer to launch a truly competitive Minivan in the US market. Of course, Volkswagen had been around for years with its Microbus and Toyota beat Chrysler to the market by a few months with its forward control Toyota Van, but Chrysler launched the first “real” Minivan. But Chrysler was not first with the concept.
Ford Minivan Concepts Were Precursors to Chrysler’s Extremely Successful Minivans
The concepts leading up to the Chrysler Minivan were done at Ford Motor Company. Two groups developed competing Minivan concepts. Hal Sperlich’s Advanced Vehicle Engineering Team developed a Minivan concept based on a front wheel drive platform. It was called the “MiniMax”. Hal Sperlich was later to take this basic concept to Chrysler where the K-Car based Minivans were developed and launched in early 1980s. The second Minivan concept… one that has never really seen the light of day, was the Carrousel. Carrousel was developed by Alex Galaniuk’s Light Truck Advanced Engineering team in 1974 running parallel with the MiniMax.
Carrousel 1974 Blog.jpg
Carrousel was a relatively simple concept – take a short wheelbase Econoline Van and make an extremely luxurious wagon/family hauler out of it. The Carrousel had a 460 CID V8 (tucked under the instrument panel in the style of full size vans those days), Thunderbird interior, woodgrain sides, whitewall tires and full wheel covers. It was fully driveable and the prototype was produced by Carron & Company in Inkster, Michigan. The interior had a full flat rear load floor and folding second row seat developed by Lear for the concept. Carrousel was a 5-passenger van.
Inexpensive Program Killed Because it Threatened Country Squire
In those days, Carrousel was a $67 million dollar program. Petty cash to a big car company like GM or Ford or Chrysler. But Carrousel was never to see the light of day. It died when Ford’s research showed it would cannibalize heavily from the Country Squire station wagon then a Ford family jewel. Threatening the Country Squire was verboten and Carrousel (and MiniMax – not so much of a threat) was shelved only to be seen a decade later behind Ford’s Truck Engineering building resting on four flat tires with its paint peeling.
While Carrousel was based on a rear wheel drive platform that was not as package-efficient as a front wheel drive Minivan, its styling and utility would have establlished a quick and low investment program. Another nail in the coffin… General Motors had nothing like Carrousel. In the days when Ford followed GM’s lead in almost everything, that was a definite vote against the innovative new idea.


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GMT900 SUVs Miss Important Feature

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General Motors is getting ready to launch its new GMT900 SUVs. This lineup includes the Chevrolet Tahoe, Chevrolet Suburban, GMC Yukon, GMC Yukon XL, Cadillac Escalade and Cadillac Escalade ESV. The shorter versions will be launched in the 1st Quarter 2006 as 2007 model year vehicles. The long wheelbase Suburban, et. al. will be launched in March or April.
Early reviews of the GMT900 provided in Burbank, California (GM’s California Design Studio) and Warren, Michigan (GM’s Design HQ) prove that the GMT900s are an excellent piece of work. While they do not look too much different from their predecessors, they have wider front and rear track and larger tires and wheels. This gives the GM SUVs a very purposeful stance avoiding the undertired appearance some past GM vehicles have had. At the same time, the more prominent tires and wheels actually make the vehicles look slightly smaller even though they aren’t.

Lack of Fold Flat 3rd Row a Major Omission

To keep these comments focused on what we want to observe, lets change the order a bit.
The most glaring omission in the GMT900 SUVs is the lack of a 3rd row seat that folds flat into the floor like the Ford Expedition and Lincoln Navigator and now the Ford Explorer and Mercury Mountaineer. The key to the Ford system is the use of an independent rear suspension that allows the rear floor to be dropped several inches providing space for the seat to fold flat. GM’s GMT900 management said they “couldn’t break Ford’s code” and it appeared that they were thinking Ford adopted IRS more for ride and handling than for interior package. WRONG. The key all along was the rear seat package.
The resulting seating package is very similar to the GMT800 SUVs. The seats, when folded, rest on top of the floor obstructing the load area of the vehicle.
GM also claimed their research showed that SUV buyers wanted a power folding 2nd row seat more than they wanted a flat folding, power operated 3rd row seat. According to ex-GM researchers who shall remain anonymous, GM’s research actually showed a strong preference for “a seat like in the Expedition in a body like the Suburban”. The real reason, of course, is investment. The expenditures for the combination of IRS and fold flat 3rd row seat has variously been quoted as $165 million or $300 million. Either number would cause a product planner to pause and clearly these very important features were pipped – not easily.


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Ford Fusion Surprises?

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Fusion Hot Out of the Blocks
Fusion is Ford’s new mid-size sedan and is a very respectable piece of work. It has distinctive styling, a good sized interior and a large trunk. This combination puts Fusion in the hunt to attract buyers of mid-size cars that have been unable to consider a Ford since the demise of the easily forgotten Ford Contour (and who can’t forget its predecessor – the Tempo). For the first time in years, Ford has a competitive mid-size entry worthy of consideration. The first full month of sales for the Ford Fusion was October, 2005. Fusion, right out of the blocks, looks like a surprise winner with slightly over 4,000 units sold.
In a departure from conventional mid-size car marketing, Ford says they are not going after buyers who would consider the high volume Japanese entries like Toyota Camry, Honda Accord and Nissan Altima. Instead, they think they can have a pretty healthy business selling to Mustang owners who are moving into a mid-size sedan after their fling with the most popular sporty coupe on the planet.


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