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Genesis G90 Luxury Car Sets New Satisfaction Record

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Source:  George PetersonG90 Satisfies its Owners to the Max  Launching a new brand with an all new car is a huge challenge.  Launching in the luxury space is even more of a challenge.  Hyundai, the top Korean manufacturer,  launched its Genesis brand in late 2015.  The 2017 Genesis G90 Luxury Car followed in 2016.  Owners of the new Genesis G90 have rated their satisfaction with their car.  Their ratings have the G90 achieving the all-time highest score in AutoPacific’s 2017 Vehicle Satisfaction Award research.  Hyundai has established a new benchmark with the Genesis G90 in its first year out.

Most vehicles are well-made today.  The key is in the execution.  Is the vehicle intuitive to use?  Are the electronics easy to understand?  Is the powertrain smooth and seamless?  Is the interior quiet and comfortable?  Is the dealership experience special?  For the G90, the execution is excellent. Excellent car.  Excellent experience with the dealer.  This is from a Korean manufacturer that just began building its quality mojo in 1999.  Job well done.

Satisfaction Results Distributed Across Segments  The rest of the industry has not been standing still.  All major automakers have at least some design and engineering capabilities in the United States.  Winning vehicles show product design that caters to American tastes.  Winning vehicles also show that the sales organizations are listening to their customers to provide a satisfying sales experience.

The top brand in the satisfaction research is Lincoln closely followed by Cadillac and Genesis.  The top popular brand is General Motors’ GMC truck brand.

There are twenty-three segments in AutoPacific’s Vehicle Satisfaction Award research.  Eight were won by American brands.  Seven were won by Japanese brands.  Four were won by Korean brands. Four were won by European brands.

Nissan is the top brand with five category wins.  Kia is second with three.

Only one American CAR won its class.  The Dodge Challenger is the top ranked in the Sporty Car category.  The other nine car categories were won by Japanese, Korean and European brands.  Seven of the eight awards won by the American brands are in truck and SUV categories.

One surprise is that the Nissan Titan won the light duty full size pickup truck award.  The new Titan was a dark horse in a race including the vaunted aluminum Ford F-150 and the Chevrolet, GMC and Ram half-ton pickups.  Another interesting result is in the Compact Pickup category.  The Honda Ridgeline handily won top spot.  While “real” truckers disdain the Ridgeline’s small pickup bed (that is integral with its body) and plush ride, Honda has provided a pickup that is luxurious and quiet like a SUV but with adequate pickup capability.  The “trunk” in its pickup bed is a great idea.


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AutoPacific 2016 Ideal Vehicle Award

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AutoPacific Ideal Vehicle AwardAutoPacific surveys new car and light truck buyers annually to determine how satisfied they are with their vehicle and what changes they want made.  Based on this owner research, AutoPacific calculates the vehicles that owners want changed the least.  The people who have purchased the vehicle are the people it was designed for.  The data result in the AutoPacific Ideal Vehicle Award.  Every year there are some results that stand out.  The 2016 awards are no different.  Here are some highlights:

•  The top brand overall is Tesla – a one car brand at the time of the research, but that one car is on target with its buyers.  The Tesla Model S is the top ranked Luxury Car.

•  The top popular brand is GMC – for the third year in a row.

•  The most ideal vehicle, overall, is the Volvo XC70.

•  Subaru swept the crossover SUV categories in which it competes with the Outback winning the Premium Mid-Size Crossover SUV category, the Forester winning the Mid-Size SUV category and the Crosstrek winning the Compact Crossover SUV category.  That is a very impressive sweep.

Multiple year winners include:

•  Jeep Grand Cherokee – winning the last six years in a row

•  Volkswagen Golf – winning the last three years in a row and six of the last ten years

•  Chevrolet Colorado – for the second year in a row

•  Subaru Outback – for the second year in a row

•  Subaru Forester – for the second year in a row

That Tesla has won so early in its lifetime is a testament to its planning, design and engineering teams.  Maybe Tesla does not have the bureaucracy that bogs down bigger companies and allows it to effectively target the affluent buyers of its first vehicle.

Jeep has been fine-tuning the Grand Cherokee since the early 1990s.  The fact that it has won the Ideal Vehicle Award for six years in a row shows that Jeep really does know what Grand Cherokee owners want.

The string of Ideal Vehicle Awards won by the Volkswagen Golf over the past ten years is impressive.

Finally, Subaru has solved the equation of successful small and mid-size crossover SUVs.  Subaru sales have been steadily increasing and the Ideal Vehicle Award wins show the company understands crossover SUVs.  Of course their “LOVE” advertising and dog-centric messages don’t hurt either.


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“Trucks” to Continue to Outsell Cars – XSUV Segment

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500 wide Car Truck Sales 1987-2021500 wide Car Truck Mix 1987-2021AutoPacific, an automotive specialist research and product planning consultancy, forecasts that trucks, including XSUVs will be about 60% of the market for the foreseeable future.  In fact, reading the crystal ball for the next five years, this percentage of the mix may be low.  The charts above detail how cars and truck sales and market penetration have evolved since 1987 and the forecast for the future.

The hottest product segment in the American light vehicle market is the crossover SUV (XSUV).  A crossover SUV can be as large as a Chevrolet Traverse or as small as a Chevrolet Trax.  There are dozens of XSUVs in between.  And there will be more.

The XSUV segment has become so hot because this type of vehicle corrects the criticisms buyers had of traditional SUVs which sold very well, but were not optimal.  Buyers wanted products that were not hard-core off-roaders, but more civilized and city friendly.  The SUV market exploded in the early 1990s with the introduction of the Ford Explorer and Jeep Grand Cherokee.  It wasn’t until 1996 that the crossover SUV began slipping into the marketplace.  First the Toyota RAV4 and Honda CR-V appeared.  They were followed by the luxury crossover RX300.  Clearly the manufacturers were listening and reacting.

Here are just a few of the things we know about the evolution of the SUV market over the next five years…

Cadillac  Cadillac states that it has too few XSUVs (one, the upcoming XT5) and wants to add two or three more to its lineup while adding one more car as a range topper between now and 2020.

Buick  Buick is adding the small Envision XSUV to its lineup this Spring.  Envision is assembled in China.

FCA Drops Cars to Add XSUV and Pickup Capacity  Fiat Chrysler Automobiles is dropping its Chrysler 200 and Dodge Dart in favor of more capacity for XSUVs and pickups.  The Ram pickup will take over the FCA Sterling Heights, Michigan Plant when the Chrysler 200 is dropped.  FCA’s huge Belvidere, Ilinois plant will be populated by XSUVs when the Jeep Compass and Patriot plus the Dodge Dart fade away.

Toyota Pushing RAV4  Toyota Motor Sales has stated that they would not be surprised if the RAV4 XSUV overtook the Camry mid-size car as its best selling product.  Camry was the best selling car in the USA in 2015.

Lexus will add a 3-row XSUV above the RX350 in the next few years.500 wide SUV XSUV Sales 1987-2021500 wide SUV XSUV Mix of SUV 1987-2021

 

The charts above show the impact of crossover SUVs on the light truck market.  Huge volume increase and market share increase.

Hyundai Aggressively Adding XSUV Capacity  Hyundai is replacing 50,000 units of car capacity in its Montgomery, Alabama assembly plant with the Santa Fe Sport.  That drops capacity for the Hyundai Sonata and Elantra from 400,000 to 350,000 units per year.  Hyundai admits that they underestimated the demand for XSUVs years ago.  This capacity move reacts to market demand and dealer pressure to get Hyundai dealers more XSUVs that are easier to sell and require less incentives and discounting.

Hyundai will add 45,000 units to its Tucson compact XSUV volume this year.  Built in South Korea, Tucson has been limited because it is popular around the world and the vehicle was capacity constrained.

Hyundai also recognizes there is a hole at the bottom of their XSUV lineup and are adding a sub-compact B-Segment XSUV to fill that hole.  There is a possibility that a smaller A-Segment XSUV will replace the Hyundai Accent hatchback.


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AutoPacific 2015 Vehicle Satisfaction Awards

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Owners rate Kia K900 top car, Ford F-150 top truck. Tesla Top Brand

TUSTIN, Calif. (July 8, 2015) – AutoPacific today announced its 19th annual Vehicle Satisfaction Awards (VSAs), identifying the most satisfying vehicles on the market. An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, VSAs are based on survey responses from over 66,000 owners of new 2015 model year cars and light trucks.

“2015 represents a year of diversity,” says George Peterson, president of AutoPacific. “Competition is fierce and no one automaker dominates the results.” The 2015 winners are spread across nearly every manufacturer, with wins by 9 out of 11 automakers. General Motors receives the most wins with 5, followed by Kia and Nissan, with 4 and 3 wins, respectively. Honda, Toyota, FCA (Fiat Chrysler Automobile), Volkswagen and Ford follow with 2 wins each. Volvo, Mercedes-Benz and Hyundai each take home 1 win.

“For the 2015 model year, there are 274 models and 33 brands from which to choose a new vehicle,” says Peterson. “It can be daunting for consumers to sort through all of those options and try to predict which one will work best for them in the long run. AutoPacific VSAs help to give them a strong starting point.”

The average VSA score for 2015 is 25-points higher than in 2014 confirming products and customer handling are improving markedly. The brands with the greatest year-over-year improvements are Jaguar – improving eleven positions; Volkswagen – improving ten positions; Ford – improving nine positions.

The Kia K900 – Kia’s range topping luxury car – set an all time high and wins AutoPacific’s President’s Award. This award is given only when the overall score tops the previous high score. Interestingly, the all-new aluminum bodied Ford F-150 would have won this award if the Kia was not in the running.  The previous President’s Award winners were the 2014 Mercedes S-Class and the 2010 Hyundai Sonata.

Korean Manufacturers Take Over Top Spot in Satisfaction

Tesla, a domestic brand with only one vehicle, is the top scoring brand overall.  General Motors’ GMC division is the top scoring mainstream brand.  In aggregate, Korean brands are the top source of high scoring vehicles.  With 5 winning vehicles, including the top ranking Kia K900, Korean manufacturers Kia and Hyundai come out on top in combined average score, taking over the position previously held by European manufacturers. “Kia and Hyundai are continually improving owner satisfaction in key areas like reliability and quality, yet are also hitting the mark with safety, braking, handling, styling and seat comfort, not to mention a very satisfying warranty program,” explains Peterson.

AutoPacific’s Vehicle Satisfaction Awards objectively measure owner satisfaction with 50 separate attributes ranging from interior comfort and styling to fuel economy and performance.

“In many cases, an extremely satisfying vehicle is not the car or truck that has the best absolute build quality or the best safety rating,” says Peterson. “VSAs look at the big picture, which includes owners’ experiences with their vehicle’s quality and safety, but also goes deeper into the heart of the ownership experience.”

Brand SummaryVehicle Summary

About AutoPacific

AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters are in Tustin, California, with an affiliate office in the Detroit area. Additional information about AutoPacific and the Vehicle Satisfaction Awards can be found on AutoPacific’s websites: www.autopacific.com and www.vehiclevoice.com.

Contacts

Dan Hall dan.hall@autopacific.com 714.838.4234


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2016 Ford Explorer – Major Minor Change

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The 2016 Ford Explorer marks the 25th anniversary of the vehicle line.  When it launched as a 1991 model, the Explorer redefined what a sport utility vehicle should be – it was a high volume SUV with 4-doors (Ford wrongly estimated 4-door sales would be 30% of the mix – later, it became 100%).  7,000,000 sales later, Ford is launching a nicely updated mid-cycle product change.  When the 2016 Ford Explorer launches, most people won’t be able to tell the difference from the present Explorer.  While the vehicle’s sheetmetal ahead of the A-Pillar is all new and the liftgate and taillamps are all new, the differences are subtle to the casual observer. So while the change for 2016 is major, its appearance change is minor.2016 Ford Explorer F34 VehicleVoice2016 Ford Explorer R34 VehicleVoice

 


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2014 GMC Acadia Wins AutoPacific Ideal Vehicle Award

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The 2014 GMC Acadia is the highest scoring Large Crossover SUV in AutoPacific’s 2014 Ideal Vehicle Award research. The Acadia designers, planners and engineers understood who the target buyer was and developed a vehicle that meets their requirements. The GMC Acadia is at the top of the large crossover SUV category against an impressive group including the Ford Flex, Chevrolet Traverse, and the Mazda CX-9.  The 2014 GMC Acadia also won the AutoPacific 2014 Vehicle Satisfaction Award.  “The GMC Acadia came on strong this year winning both AutoPacific’s Vehicle Satisfaction Award and the Ideal Vehicle Award, says George Peterson, President of AutoPacific.  Clearly, General Motors has developed a product that satisfies its owners, GMC dealers provide a satisfying buying experience and owners do not want to change it in any major way.  2014 GMC Acadia owner consider their Large Crossover SUV Ideal.”

2014 GMC Acadia owners do not want a great deal of change with their vehicle. Of the fifteen categories in the Ideal Vehicle survey, the 2014 Acadia led or tied in four categories and was within three percentage points of eight other categories.

The top five highest ratings by Acadia owners are: same exterior styling, same ride/handling, same wheels, same exterior size, and the same tires as now.

No vehicle can be perfect. Acadia owners did want several things changed. Owners would like more power and acceleration, more interior storage, and better visibility from the drivers seat. Acadia owners also would like an improved information and entertainment center. Fourteen percent of owners would like a more advanced infotainment system while 18 percent would like something simpler.

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2014 GMC Sierra 1500 Wins AutoPacific Ideal Vehicle Award

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The 2014 GMC Sierra 1500 is the highest scoring Light-Duty Pickup in AutoPacific’s 2014 Ideal Vehicle Award research. Even though the vehicle has been criticized in some circles because of the evolutionary and conservative change to its exterior styling, the 2014 GMC Sierra 1500 product development team knew what their consumers wanted and met their requirements. The 2014 Sierra 1500 leads its category against some impressive light duty pickup trucks such as the Honda Ridgeline, Chevrolet Silverado 1500, Ram 1500, Toyota Tundra, and the Nissan Frontier.  The 2014 GMC Sierra 1500 also won its category in AutoPacific’s 2014 Vehicle Satisfaction Award research.

Owners of the 2014 GMC Sierra 1500 are pleased with their vehicle and do not want many changes. Of the fifteen categories in the Ideal Vehicle survey, the GMC Sierra 1500 leads or ties in five categories and is within three percentage points of another five.

The top five highest ratings by 2014 GMC Sierra 1500 owners are: same cargo space, same exterior size, same passenger room, same exterior styling (so clearly owners are not demanding different styling), and same wheels as now.

Sierra 1500 owners did want several things changed with the vehicle. Owners would like a simpler information and entertainment system, more power and acceleration, and different interior lighting.  Owners would also like it to be easier to get in and out of the vehicle.

AutoPacificIVA Feature copy


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2014 GMC Acadia Wins AutoPacific Vehicle Satisfaction Award

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The 2014 GMC Acadia is the leading Large Crossover SUV in AutoPacific’s 2014 Vehicle Satisfaction Award research.  Coming in behind the Acadia is the Ford Flex, followed by the Chevrolet Traverse and the Mazda CX-9.

In achieving this level of satisfaction, the 2014 GMC Acadia wins in eight categories and ties in eighteen. The Acadia is also one tenth of a rating point in another eighteen satisfaction categories. The Acadia is at the top in over eighty percent of the satisfaction ratings.

The top ten highest ratings by Acadia owners are: seating capacity, exterior styling and color, overall quality and handling, brand reputation, safety rating, interior styling, the perception of reliability and dependability, and feeling safe while driving.

General Motors Lambda entries – GMC Acadia and Chevrolet Traverse – have won the VSA award in three of the past five years with the Ford Flex outpointing them in two of the five years.

AutoPacific VSA Logo Feature


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2014 Ford F-Series Super Duty Wins AutoPacific Vehicle Satisfaction Award

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The 2014 Ford F-Series Super Duty is the highest scoring Heavy-duty Pickup Truck in AutoPacific’s 2014 Vehicle Satisfaction Award. Coming in behind the F-Series SD is the GMC Sierra Heavy Duty. Followed by the Ram Heavy Duty and the Chevrolet Silverado Heavy Duty.

The 2014 Ford F-Series Super Duty demonstrated their excellence in Heavy-duty Pickup trucks by winning or tying in thirty-nine of fifty satisfaction attributes. The F-Series Super Duty was within one tenth of a satisfaction point in five other attributes, putting it at the top for Heavy-duty pickups.

The top ten highest ratings by F-Series SD owners are: exterior color and size, brand and vehicle reputation, handling and braking, power and acceleration, exterior styling, the perception or reliability and dependability, and feeling safe while driving.

Ford is not to be left falling behind its competition.  With its convincing win in 2014, the Super Duty is updated for the 2015 model year with a more powerful PowerStroke diesel engine and enhanced up-market trim packages – the King Ranch and Platinum models.  These are very profitable units for the Ford and the Super Duty models represent about one third of Ford’s F-Series production.

AutoPacific VSA Logo Feature


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2014 GMC Sierra 1500 Wins AutoPacific Vehicle Satisfaction Award

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The 2014 GMC Sierra 1500 is the highest scoring Light Duty Pickup in AutoPacific’s 2014 Vehicle Satisfaction research. Finishing behind the Sierra 1500 is the Toyota Tundra, Chevrolet Silverado 1500, Ram 1500, Ford F150, and the Honda Ridgeline.

The 2014 GMC Sierra 1500 led its category with thirty-one of fifty wins or ties in satisfaction attributes. The Sierra 1500 was also within one tenth of a rating point of fourteen other satisfaction attributes. GMC demonstrated their excellence in Light-duty Pickup Trucks, leading in forty-five of fifty categories.  That is a very convincing win.

The top ten highest ratings by 2014 GMC Sierra 1500 owners are: exterior color and styling, braking, the vehicle and brand reputation, the perception of reliability and dependability, the quietness inside the vehicle, the safety features, the perception feeling safe in the car, and the exterior size.

While much of the automotive press pans the styling of the 2014 GMC Sierra 1500 because of its very evolutionary styling, this appears to not bother its owners.  Even with its conservatively evolved styling, clearly GMC changed enough under the skin to give it a sollid victory in the Light Duty Pickup category.

AutoPacific VSA Logo Feature


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