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Honda Trucks Now 52% of Honda Sales in USA

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Honda 2019 Truck Lineup – 52% of Honda Sales

2019 Honda Pilot with Dealer Installed Accessory Decal Kit – Say it isn’t so!

Honda is a car company, right?  Their premium mid-size truck offerings – Honda Pilot, Honda Odyssey, Honda Ridgeline – are all doing very well thank you.

Honda’s Accord and Civic sedans have been among the best selling vehicles for years.  Honda usually counts retail sales when they are quoting sales figures because their sales to fleets is virtually non-existent.  But their best selling vehicle is the Honda CR-V – a mid-size crossover SUV (XSUV).  It seems like every other woman in Orange County is driving one.  Year to date, “truck sales” have accounted for 52% of Honda’s sales in the USA.  (AutoPacific’s forecast is that truck sales will be over 70% of the industry within the next five years).

We had an opportunity to drive Honda’s truck line-up at the Epona Estate in Hidden Hills near Westlake Village.  The event featured the freshened 2019 Honda Pilot Premium Mid-Size XSUV and the Honda HR-V.  The promise of the event was there was going to be an off-road course for the Pilot.  Unfortunately, the HR-V was not available to drive because of the cars being stranded in a flood in Mexico.

2019 Honda Pilot:  The Honda Pilot freshening is relatively minor and adds to the character of an already good product.  Honda Pilot is standard with 8-passenger seating, but can had with second row captain’s chairs giving a capacity of 7-passengers.  HondaSensing is standard on all Pilots for 2019.  This is Honda’s suite of driver assistance technologies including adaptive cruise control, lane keeping assist, etc.  Also, all Honda Pilots get LED headlamps, LED daytime running lights and automatic high beams.

Honda has finessed the 280HP 3.5L V6 and 6-speed automatic transmission in the Pilot to enhance noise, vibration and harshness.  The drive vehicles were Elite models which checks all the boxes and upgrades the transmission to a 9-speed unit.  The drive is seamless, quiet and confident.

Honda is fighting the features war with the Honda Pilot adding features not previously available or now being expected on a Premium Mid-Size XSUV.  Cabin control is on the second step up EX model.  Memory driver seat and mirrors are on the EX-L model (52% of sales).  So are 2nd row seat sunshades.  If you pop for the EX-L with Navi and RSE you get the navigation system and rear seat entertainment (for those of us who don’t want RSE, it is unfortunately standard on the upper Touring (25%) and Elite (10%) models).   By the time you have selected the Elite model you have power moonroof, power liftgate, Homelink, Apple CarPlay and Android Auto, parking sensors, dual-pane panoramic moonroof, ventilated front seats and rain sensing wipers.  Clearly, you can get a fully equipped Pilot that leaves almost nothing to desire.

Honda did the unthinkable with an XSUV, they let us drive the Honda Pilot off-road on an albeit mild off-road course.  Not the stuff of Jeep off-roading events, but much more than most XSUV makers will attempt.  These are shots of Pilot doing things you wouldn’t think it was capable of.  Good going, Honda…

2019 HR-V:  It is too bad the HR-V couldn’t be driven.  This is a delightful compact crossover XSUV.  With its magic seating system, HR-V is an extremely flexible package.  For 2019, HR-V adds Sport and Touring trim levels to broaden its appeal.  Sport is one notch above the base LX trim level and should account for 20% of HR-V sales.  The top of the line Touring trim gets a nod for 7% of the mix.  You have to get to the EX trim (42%) to get HondaSensing.  At the top in the Touring package AWD is standard as is Navigation, LED headlamps and foglights.  This begs the question if there is room in the HR-V lineup for an even more fully equipped Elite model?

Ridgeline, Odyssey and CR-V:  Honda also had the rest of its truck lineup on hand for local drives.  All are top notch, but surprisingly the Ridgeline pickup proved to be the most fun.  It is a good size has good performance and is quiet and solid-feeling.  If I needed a pickup, the Ridgeline would certainly be in my consideration set.  (FYI:  Ridgeline won both AutoPacific awards in 2019 – Vehicle Satisfaction Award and Ideal Vehicle Award.  Odyssey also won both AutoPacific awards for 2019 – quite a sweep!)

#HondaPilot, #HondaHRV, #HondaRidgeline, #HondaCRV, #HondaOdyssey, #AutoPacific


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AutoPacific 2018 Vehicle Satisfaction Awards

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AutoPacific Vehicle Satisfaction Awards Logo

AutoPacific Announces 2018 Vehicle Satisfaction AwardsGenesis Most Satisfying Premium Brand; Nissan Earns Most Wins, Top Score Goes to Chevrolet Traverse

The results of AutoPacific’s 22nd annual Vehicle Satisfaction Awards (VSAs) identify the most satisfying vehicles in the market. An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, VSAs are based on survey responses from over 58,000 owners of new 2017 and 2018 cars and light trucks.

“VSAs provide consumers with insight into which vehicles are giving owners a satisfying ownership experience,” says AutoPacific president George Peterson. AutoPacific’s Vehicle Satisfaction Awards objectively measure owner satisfaction with 40 separate attributes ranging from seating comfort and interior quality to driving performance.“AutoPacific VSAs are unique in their inclusion of importance in the calculations,” explains Peterson. “Not only do we measure owner satisfaction, but we also measure how important each attribute was to owners in their shopping process, resulting in a satisfaction score representative of demanding owners.”

Trucks Most Satisfying

Reflecting the booming sales of trucks in the USA, trucks – pickups, sport utility vehicles and minivans – are much more satisfying than cars.  SUVs, both traditional and crossovers, are the most satisfying truck categories.

Genesis Reaches Top

Luxury brand Genesis, in its second year in the market, wins top luxury brand, edging out second place Lexus and achieving the highest brand satisfaction score to date. “In just two years, Genesis has reached a level of owner satisfaction unattained by more established luxury brands,” says Peterson. In addition to the most satisfying luxury brand, Genesis G90 wins the Vehicle Satisfaction Award for Luxury Car for the second year in a row.

Nissan Claims Most Brand Wins

Five Nissan vehicles win Vehicle Satisfaction Awards for their respective segments: the Nissan Titan, Murano, Maxima, LEAF and 370Z. “Not only does Nissan have the most brand wins for the second year in a row, the Maxima and Murano have been unbeatable since their redesigns were introduced to the market,” says Peterson. The Murano crossover has its 4thwin since its 2015 redesign and the Maxima has its 3rdwin since its 2016 redesign. New for 2018, this is the first win for the LEAF, winning in the growing Mainstream EV segment, the second win for the Titan and the first win for the 370Z. Two Infiniti crossovers, the QX80 and QX60, are also 2018 VSA winners.

Five All-New or Redesigned Vehicles Top Their Segment

Of the twenty-six winning vehicles, five were redesigned for the 2018 model year, including the top-scoring Chevrolet Traverse, which greatly exceeds the score of its nearest competitor, Toyota C-HR, a new entry in a highly competitive and growing segment, and Nissan LEAF, a clear winner over competing mainstream EVs. Also winning with their new designs are the all-new Honda Odyssey and Hyundai Accent. “The success of redesigned vehicles speaks to the efforts of product planners and designers who spend years researching and designing in the hopes of hitting the mark with consumers,” says Peterson.

American and Korean Brands Share Most Satisfying Popular Brand Title

GMC is the most satisfying popular brand for the second year in a row, but this year it shares its title with Hyundai and Ram. “Having two strong American truck brands and a Korean brand known for its cars is pretty incredible,” says Peterson. Although GMC has won several times, it is the first brand win for Ram and Hyundai.

2018 VEHICLE SATISFACTION AWARD WINNERS

Most Satisfying Vehicle Overall: Chevrolet Traverse

Highest Satisfaction Premium Brand: Genesis

Highest Satisfaction Popular Brand: 3-way tie: GMC, Hyundai, Ram

Passenger Cars

  • Luxury Car:  Genesis G90 (2ndyear)
  • Aspirational Luxury Car:  Lexus IS
  • Luxury Mid-Size Car:  Nissan Maxima (3rdyear)
  • Large Car:  Dodge Charger
  • Mid-Size Car:  Hyundai Sonata
  • Premium Compact Car:  Audi A3
  • Compact Car:  Hyundai Elantra
  • Mainstream EV Car:  Nissan LEAF
  • Economy Car:  Hyundai Accent
  • Sports Car:  Nissan 370Z
  • Sporty Car:  Dodge Challenger (2ndyear)

Light Trucks

  • Light Duty Pickup:  Nissan Titan (2ndyear)
  • Heavy Duty Pickup:  GMC Sierra HD
  • Mid-Size Pickup:  Honda Ridgeline (2ndyear)
  • Luxury SUV:  Infiniti QX80
  • Large SUV:  Toyota Sequoia
  • Mid-Size SUV:Toyota 4Runner (tie)
  • Mid-Size SUV:  Jeep Grand Cherokee (tie; 2ndyear)
  • Premium Luxury XSUV:  Mercedes-Benz GLS
  • Luxury XSUV:Infiniti QX60
  • Large XSUV:  Chevrolet Traverse
  • Premium Mid-Size XSUV:  Nissan Murano (4thyear)
  • Mid-Size XSUV:  Honda CR-V
  • Compact XSUV:  Toyota C-HR
  • Minivan: Honda Odyssey (tie)
  • Minivan:  Toyota Sienna (tie)

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2018 Hyundai Kona Added to Fast Erupting Small XSUV Segment

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The all new 2018 Hyundai Kona small crossover SUV (XSUV) has just been shown to the press in an event held, wait for it, on the Kona Coast of The Big Island of Hawaii.  There were 23 or 24 Konas on hand for the journalists to drive around the island.  So, this was a pretty big event for Hyundai Motor America (HMA).

In AutoPacific’s 2017 Small XSUV Consultancy, 38 XSUVs with a wheelbase of 110-inches or less are included.  There were enough data to do complete analyses on that many individual vehicles.  There are an additional seven all new small XSUVs on sale now but too new to have been included in the AutoPacific database.  That makes 45 entries in the small XSUV category.  Now comes the 2018 Hyundai Kona wading into the fray.2018 Hyundai Kona F34 View2018 Hyundai Kona Side View2018 Hyundai Kona R34 View

Hyundai Late to the Small XSUV Game  Hyundai is a bit late to the game with its B-Segment small XSUV.  Hyundai mostly thinks “CARS” and was forced kicking and screaming to develop another small SUV.  Before the Kona was developed, Hyundai Motor Corporation (HMC) offered Hyundai Motor America a small XSUV developed mainly for India.  Luckily for HMA, their parent company did not push that down their throats and the result is the Kona – a bit late, but a whole lot better.  Next year, an even smaller A-segment XSUV will be introduced along with a larger range topping three row seven passenger XSUV (like the old Veracruz).  So, it appears HMC got religion and is providing HMA with what it needs to compete.

Trucks to Reign as Cars are De-emphasized  As carmakers begin providing what consumers are really asking for – crossover SUVs – the shift from traditional three-box (hood, cabin, trunk) cars will accelerate and the two-box bodystyle will predominate.  Truck sales (pickups, SUVs and minivans) outpaced cars in 2010 and now account for about 64% of the market.  Crossover SUVs first outsold traditional (body-on-frame) SUVs in 2004 and never looked back.  As the small XSUV segment matures, it should command between 17% and 20% of the market of light cars and trucks in the USA.

Kona Competitive Set per Hyundai Motor AmericaHugely Competitive Segment  Hyundai’s planners identify eight primary competitors for the 2018 Hyundai Kona – Chevy Trax, Honda HR-V, Jeep Renegade, Toyota C-HR, Subaru Crosstrek, Mazda CX-3, Ford EcoSport and Nissan Kicks.  With 45-plus entries in its size category sold by popular brands and premium brands alike, Kona goes up against some solid heavyweights.

Kona Styling    The proportions of the 2018 Hyundai Kona are different.  It has a long hood with long front overhang and a very short rear overhang.  Stylists have achieved a aggressiveness and muscularity in a small package.    The front end is has the Hyundai shield grille flanked by large headlights buried in a charcoal surround.  LED running lights top the front fascia just at the leading edge of the hood.   The bodyside has bold character lines flowing towards the rear.  The wheel arches are swathed in charcoal cladding.  The cladding may be overdone, but Kona appears to pull it off pretty well.  Once you study the Kona for awhile, it grows on you.

Kona Size – Smaller, But Does Not Feel Small  Among Kona’s competitive set, it has the shortest overall length (164.0-inches).  Its wheelbase (102.4-inches) is pretty much in line with competition.  The cockpit feels spacious and its dimensions are in line with its competition.  The rear seat is a skosh small with only the Toyota C-HR having less rear seat legroom.  While you might think Kona skimped on cargo area it has not.  Its 19.2 cubic foot cargo area is mid pack.  Only the Honda HR-V and Subaru Crosstrek larger.

2018 Hyundai Kona CockpitPowertrains – About What You’d Expect in this Class of XSUV  There are two engine/transmission combinations.  The base engine is a Nu 2.0L Atkinson cycle 4-cylinder with 147-horsepower and 132-lb.ft of torque.  The 2.0L is teamed with a 6-speed automatic transmission.  The base engine powers the lower two of the four Kona models.  The top engine is the Gamma 1.6L GDI 4-cylinder Turbo mated to a 7-speed EcoShift DCT.  It has 175-horsepower and 195-lb.ft. of torque.  Both powertrains are rated at 30mpg combined city/highway fuel economy.  All wheel drive is available on both powertrains and all models.

Hyundai SmartSense  Kona is available with an array of driver assistance technologies in the Hyundai SmartSense Suite.  SmartSense includes forward collision-avoidance assist, rear cross-traffic collision warning, lane keeping assist, high beam assist, blind spot warning and driver attention warning.  In AutoPacific research, a blind spot warning system is a feature with very high demand.  Hyundai has made it standard on the Sonata mid-size car, but in the Kona it is standard one-step up from the base SE model in the SEL model.  Still, this is good compared with competitive installations.

Attractive Pricing  The base SE model starts at $19,500 (without destination).  The highest volume model likely will be the SEL with a starting price of $21,150.  It is available with a $1,500 technology package. The next step is the Limited at $24,700.  Check all the boxes until there are no more and you come to the Unlimited model at $27,400.  The Unlimited is where you get an 8-inch touchscreen with navigation, head-up display and  the full Hyundai SmartSense suite of safety features.

No Vehicle is Perfect  As vehicles and technology evolve buyers are expecting more.  For instance, the 2018 Hyundai Kona has an 8-way power driver seat available, but only manual adjustment (without a height adjustment) is available on the passenger side.  Cruise control is standard, but adaptive cruise control that most buyers expect today is not yet available.  Hyundai’s planners hint that adaptive cruise is only a short time away.

In Summary  The 2018 Hyundai Kona promises to be a very competitive entry in the small XSUV category.  A buyer won’t miss much, if anything at all, if they select a Kona.  This is a vehicle that Hyundai Motor America has needed and has been waiting for.  Now it is up the dealers and marketing/advertising folks to get Kona into the consideration sets of prospective buyers.  It should do very well.


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Mid-Size Sedan Onslaught – New Camry, Accord, Sonata

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Up until 2016, the mid-size sedan was the top selling product segment in the USA light vehicle market.  That has changed substantially as buyers are flocking to crossover SUVs that offer more utility at little expense over sedans.  That does not mean carmakers are abandoning mid-size sedans.  On the contrary, they have to keep their top selling mid-size sedan entries fresh and competitive.

Source: AutoPacific, Inc.

Three high volume 2018 model year mid-size sedans are launching in Fall 2017.  All three are from Asian brands.  The Korean brand Hyundai Sonata is assembled in Montgomery, Alabama.  The Japanese brand Toyota Camry is assembled in Georgetown, Kentucky.  The Japanese brand Honda Accord is assembled in Marysville, Ohio.  Some would say that these sedans are the most American cars on the road.

All three are excellent cars and all three are trying to vacate typical anodyne mid-size car styling.  The Accord and Camry are all new cars.  The Sonata is a major redesign to its front and rear styling.  All three are much more expressive than before.

2018 Toyota Camry

Toyota Camry  Toyota’s longtime sales champ, the Camry mid-size sedan, is all-new for the 2018 model year. As this iconic model line has consistently topped sales charts but is often derided for being dull and boring, the 2018 Camry wears much more expressive and in XSE trim, at least, genuinely sporty styling. Toyota undoubtedly hopes that the revitalized looks of the latest Camry will help it shed its stodgy image.

Toyota launches its new Toyota New Global Architecture platform with the 2018 Camry mid-size sedan.  The TNGA platform will be used for the other Toyota cars built at Georgetown: Lexus ES aspirational luxury car and the Toyota Avalon large car.  When Avalon moves to the platform in 2018 they are expected to move the RAV4 crossover into the plant.  The next generation Toyota Highlander crossover SUV and Toyota Sienna minivan will likely move to the TNGA platform and continue to be built in Princeton, Indiana.

Part of the new Camry’s more appealing looks come from its lower proportions. In recent years, sedans have typically gotten taller with higher seating positions to emulate what makes SUVs so popular: great visibility, easy ingress and egress, and a chair-like driving position. However, as market preference towards SUVs has now been well established and sedan share is rapidly dropping, Toyota saw an opportunity to make the Camry a real car again. After all, those who want to sit up high will buy one of Toyota’s many able SUVs anyway. If Camry sales are (by Toyota’s own admission) expected to drop at the hand of the almighty SUV, why not make Camry more differentiated from its high-riding SUV lineup?

So, the new Camry’s seating and roof heights are about an inch lower than before, giving it a sleeker and more aggressive profile than any Camry before it. The seating position is also more sporty too. The interior is a massive step up in appeal too, with expensive looking materials, textures, shapes, and colors that dramatically up the Camry’s desirability. Toyota hasn’t ignored technology either. While lacking Android Auto and Apple CarPlay, Toyota’s latest Entune 3.0 infotainment system with its standard App Suite and standard navigation is easy to use. Notably, Toyota’s TSS-P suite of safety technologies, which includes forward collision alert with automatic braking, adaptive cruise control, and lane keeping assist is standard on every Camry.

Camry’s base engine is a 206-horsepower 2.5L 4-cylinder.  Its V6 option is a 301-horsepower 3.5L V6 mated to an 8-speed automatic transmission.

Though this generation will no longer hold Toyota’s sales crown (which is being taken over by RAV4), it certainly looks to be the most appealing and engaging Camry yet.

2018 Honda Accord Touring

2018 Honda Accord Touring

Honda Accord  The all-new 2018 Honda Accord mid-size sedan takes a page out of the latest Camry’s playbook, but that’s no bad thing. Like the 2018 Camry, the 2018 Accord rides on an all-new platform and features lower seating height and a lower roofline, abandoning prior generations’ goals of trying to imbue the mid-size sedan with SUV-like interior packaging. Like Camry, Accord’s sales crown at Honda is being transferred to an SUV model, namely the CR-V. This latest Accord is set to lose sales compared to prior generations not because of any inherent flaws, but because market preference has been rapidly shifting to SUVs.

For those who prefer sedans over SUVs, the Accord is a real winner. Its lower seating and roofline don’t result in less interior space; both cabin and trunk space have increased over the last generation’s already generous cabin and cargo hold dimensions, partially due to a longer wheelbase that also improves the car’s exterior proportions. Speaking of proportions, it’s hard not to think Audi A7 when looking at the new Accord in profile; its fastback roofline and pert tail – combined with the longer wheelbase – help give the sedan a luxurious presence.

Also contributing to that luxurious presence is the styling, which possesses a delicateness not seen in recent Honda products. The detailing is crisp and not overdone as is the case in many Hondas. The visual appeal of the new Accord is in its proportions and detailing; the heavy handedness of other recent Honda designs is absent here.  Unlike Toyota, Honda uses more bright-work to highlight the grille.  There is a bright arch sweeping from the A-Pillar down into the rear quarter (similar to the Kia Optima).  The bodyside lower is accented by a bright swoosh line flowing rear from just behind the front wheel opening, through the lower doors and peaking at the rear fascia.  There is a dainty bright highlight on the lower rear fascia above the the bright exhaust tips.

The new Accord does differ from Camry in a key way: its powertrain strategy. Unlike Camry, which sticks with traditional naturally aspirated four- and six-cylinder engines, the Accord moves to an all four-cylinder lineup with a 192-horsepower 1.5L direct injected turbo as the volume engine and a 252-horsepower 2.0L direct injected turbo replacing last generation’s V6. A new non-turbo 2.0L hybrid four is also available. Not that it matters to anyone but the buff books, but a six-speed manual is available on both turbo engines. In practice, nearly all 2018 Accords will have automatic transmissions; the 1.5 is paired to a CVT while the 2.0 is paired to a brand-new ten-speed unit. The hybrid will be paired to a two-motor e-CVT transmission.

Like Camry, a full complement of safety technologies are standard, with Honda Sensing (automatic emergency braking, lane keeping assist, adaptive cruise control, and traffic sign recognition) installed on every 2018 Accord. Infotainment is upgraded too, and a head-up display is available for the first time.

2018 Hyundai Sonata – LaJolla, CA

2018 Hyundai Sonata

Hyundai Sonata  The Hyundai Sonata mid-size car gets a major freshening for the 2018 model year.  The present Sonata has been criticized for getting too conservative when changing from the very avant garde 2010 model.  Senior management probably were surprised at the success of the 2010, but could not muster the will to keep the pedal to the metal.  The 2018 Sonata goes a long way in correcting that strategic error.

The front and rear styling is all new.  Like Toyota and Honda, Hyundai is adopting a much more expressive grille and front face.  They describe the grill surround as being a “cascade”.  There are two different grill textures – horizontal and diamond shaped mesh.  The front fascia is highlighted by a horizontal bright strip flowing from side to side.  Hyundai describes this as a “catamaran blade”.  Hyundai continues with the bright spear flowing from the front fenders back to surround the windows.  In profile, the Sonata is similar to the Camry and Accord.  Even though this is a freshening, the car looks as up to date as the all new Camry and Accord.

The interior has been freshened with material upgrades throughout.  The center stack has been redesigned and ergonomics are excellent.  Hyundai has found a way to make its blind spot warning system affordable and has made it standard on all 2018 Sonatas.

There are changes under the skin as well.  Chassis tuning has been improved making this the best handling Sonata ever.  Steering feel has been improved and the ride feels more taut than before, but not in a bad way.  The rear suspension has also been upgraded.

Sonata’s base engine is a 185-horsepower 2.4L 4-cylinder.   The Eco model gets a 178-horsepower 1.6L Turbo 4-cylinder.  The top engine is a 245-horsepower 2.0L Turbo 4-cylinder.  The 2.0L Turbo vehicles get an 8-speed automatic transmission.

Competitive Battleground  There are ten major competitors in the mid-size sedan market in the USA.  Three are all new or freshened for 2018.  Two will get major changes in 2019.  Three will be all new or get a major change in 2020.  Even though the segment is beset by woes stemming from crossover SUV popularity, the mid-size sedan segment will remain fresh and competitive.  The new Accord looks like a real winner and promises to continue sparring with Camry for sales dominance in the mid-size sedan segment, even as the segment itself is in decline. The Sonata will hold its own.  For those who really like cars (and not SUVs),  the new Accord, Camry and Sonata provide a lot to get excited over.


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Can All New VW Tiguan Challenge Top Selling Small SUVs?

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2018 Volkswagen Tiguan SEL Premium

The all new Volkswagen Tiguan was revealed at a low key media event driving out of Denver, CO up to 8,000 feet in the Rocky Mountains.  While the VW Tiguan is classified as a Compact Crossover Sport Utility Vehicle (XSUV), it’s dimensions are close to that of an ideal mid-size car of a decade ago – wheelbase of about 110-inches and overall length of about 185-inches.  It is a nice size, has a comfortable interior with adequate room in the second row seat and even has a third row seat available.  Front wheel drive Tiguans have the third row seat standard.  In all wheel drive VW Tiguans, the third row is optional.

The 2018 VW Tiguan is the second generation of the smaller VW XSUV.  It is about 10-inches longer than its predecessor.  At-a-glance, the styling is clearly Volkswagen.  It is evolutionary but crisper and clearly more modern.  The VW Tiguan rides on Volkswagen’s modular MQB platform that also underpins the newly introduced Volkswagen Atlas crossover. The replacement for Volkswagen’s 4-door CC coupe – the Arteon – will be based on MQB when it is launched in 2018.  The present Golf is also an MQB platform mate.

Compact XSUV Competitive Landscape  Having been underrepresented in the SUV market before now, Volkswagen’s two SUV introductions this year show the automaker has clearly heeded the shift in the market away from cars and towards crossover SUVs.  Today the truck/car split is about 60% trucks/40% cars.  Who woulda thought?

While VW management will not talk about future products, there are whispers of a couple of more XSUVs.  Probably one a bit smaller than the VW Tiguan and maybe one larger than the Atlas.  Somewhere in the mix, the aging Touareg still is sold.

Through May 2017, the 1st generation Tiguan has sold about 15,000 units in the USA down from 17,500 in 2016 for the same time period.  Where Volkswagen has fully competitive products in the USA, they usually sell at about 50% of the segment leader.  So, with the May CYTD leader being the Nissan Rogue with over 161,000 units sold, Tiguan should sell about that many in a full calendar year.  While that would be great, VW’s Pueblo, Mexico plant probably doesn’t have capacity to pump out that many Tiguans.  And the compact XSUV battleground is vicious with Rogue, Honda CR-V, Toyota RAV4, Ford Escape and Chevrolet Equinox leading the pack.  Tough competition.

Tiguan Feature Laden, But Not Perfect  The VW Tiguan is in the sweet spot though.  Easy to get into and out of, the ergonomics are top-notch.  The center screen is big and bright, but the information is a bit confusing.  The road/street name does not show on the navigation screen like on most competing makes.  You can find that information in the instrument cluster where turn-by-turn arrows anticipate your next turn but the fonts are tiny and contrast is bad.  Having Apple CarPlay and Android Auto standard is the saving grace to save the VW navigation from itself.

There is a full complement of advanced driver assistance features available from adaptive cruise control with Stop & Go, blind spot monitor, rear traffic alert with braking, lane assist, area view.  There is even a 12.3-inch reconfigurable display for the instrument cluster.  Availability of these features is the price of entry in almost any class today.

Driving Tiguan, Adequate  The VW Tiguan is powered by a 184-horsepower 2.0L 4-cylinder turbo engine (EA888).  In the front wheel drive model, the engine is responsive but a bit noisy.  The same engine in the AWD model seemed to resist responding quickly seeming to think about whether or not it wanted to go or not.  Perplexing.  All in all, the Tiguan engine is “adequate”.  Its power output is competitive for the segment, but somehow it doesn’t have the finesse of the Honda CR-V for instance.

The ride is firm and composed over most road surfaces.  The Tiguan evaluation route did have one stretch that was bumpy and had a washboard surface.  The front wheel drive Tiguan danced around dramatically even at moderate speeds.  Drivers of the AWD model reported similar dynamics over this particular piece of road.  The vehicle did not feel particularly under control.

Price Competitive  The base price for the front wheel drive 2018 VW Tiguan is $25,345.  The top price is $37,550 for an AWD SEL model.  Checking all the boxes can get its price up to about $40,000.  Following its lead with the Atlas, the Tiguan has a 6-year, 72,000 mile warranty.


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Genesis G90 Luxury Car Sets New Satisfaction Record

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Source:  George PetersonG90 Satisfies its Owners to the Max  Launching a new brand with an all new car is a huge challenge.  Launching in the luxury space is even more of a challenge.  Hyundai, the top Korean manufacturer,  launched its Genesis brand in late 2015.  The 2017 Genesis G90 Luxury Car followed in 2016.  Owners of the new Genesis G90 have rated their satisfaction with their car.  Their ratings have the G90 achieving the all-time highest score in AutoPacific’s 2017 Vehicle Satisfaction Award research.  Hyundai has established a new benchmark with the Genesis G90 in its first year out.

Most vehicles are well-made today.  The key is in the execution.  Is the vehicle intuitive to use?  Are the electronics easy to understand?  Is the powertrain smooth and seamless?  Is the interior quiet and comfortable?  Is the dealership experience special?  For the G90, the execution is excellent. Excellent car.  Excellent experience with the dealer.  This is from a Korean manufacturer that just began building its quality mojo in 1999.  Job well done.

Satisfaction Results Distributed Across Segments  The rest of the industry has not been standing still.  All major automakers have at least some design and engineering capabilities in the United States.  Winning vehicles show product design that caters to American tastes.  Winning vehicles also show that the sales organizations are listening to their customers to provide a satisfying sales experience.

The top brand in the satisfaction research is Lincoln closely followed by Cadillac and Genesis.  The top popular brand is General Motors’ GMC truck brand.

There are twenty-three segments in AutoPacific’s Vehicle Satisfaction Award research.  Eight were won by American brands.  Seven were won by Japanese brands.  Four were won by Korean brands. Four were won by European brands.

Nissan is the top brand with five category wins.  Kia is second with three.

Only one American CAR won its class.  The Dodge Challenger is the top ranked in the Sporty Car category.  The other nine car categories were won by Japanese, Korean and European brands.  Seven of the eight awards won by the American brands are in truck and SUV categories.

One surprise is that the Nissan Titan won the light duty full size pickup truck award.  The new Titan was a dark horse in a race including the vaunted aluminum Ford F-150 and the Chevrolet, GMC and Ram half-ton pickups.  Another interesting result is in the Compact Pickup category.  The Honda Ridgeline handily won top spot.  While “real” truckers disdain the Ridgeline’s small pickup bed (that is integral with its body) and plush ride, Honda has provided a pickup that is luxurious and quiet like a SUV but with adequate pickup capability.  The “trunk” in its pickup bed is a great idea.


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Honda Civic Si Added to Lineup for Enthusiast Small Car Buyers

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2017 Honda Civic Si

Eighth Generation Honda Civic Si  There have been ten generations of the Honda Civic spanning about 40 years.  Generations three through nine have included the Honda Civic Si model to provide a sportier alternative for enthusiast small car buyers.  The tenth generation Honda Civic Si sedan and coupe went on sale at Honda dealers on May 13, 2017.

The tenth generation Civic is a platform development tour-de-force.  Honda lost its mojo with a generation of technically excellent, but unexciting products.  Honda is now back with a vengeance.  Their new generation stuff is outstanding.  Their truck platform products are very good – Honda Pilot XSUV, Honda Ridgeline pickup and Honda Odyssey minivan.  The Honda Accord is a very competitive premium mid-size car selling at high volumes.

The previous, ninth gen Civic was created during the lean years of the Great Recession.  Consequently, the car left a lot to be desired.  Realizing the ninth gen Civic had been a step backwards, Honda pulled out the stops on the tenth generation Civic.  They created a car with distinctive styling and a comfortable and functional interior.  The car is available with an impressive load of comfort, convenience and safety features.

2017 Honda Civic Si

The Honda Civic Si is not the end of the car line’s model extension.  The higher performance Type-R hatchback will be launched in a month or so.

Exterior Styling  The 2017 Honda Civic Si is special.  It has more aggressive front and rear fascias with prominent air ducts.  The grille texture has moved from chrome to gloss black for a sportier look.  A rear spoiler has been added.  Tires are upgraded to 235/40R18 to help more aggressive handling and enhance the car’s stance.  There is a center outlet exhaust with chrome surround.  All this clearly communicates the car’s more sporty nature.

Interior Styling  The black interior sports black and red accents for the instrumentation.  The Honda Civic Si has two driving modes – “Sport”and “Normal”.  In sport mode, the cluster accents are red.  In normal mode, the cluster accents are blue.  New front seats have a unique frame and bolstering to better support the driver and front seat passenger when pushing the limits.  The bolsters are firm, but not uncomfortable.

Powertrain and Chassis  Under the skin, the engine has been upgraded.  It is powered by a 205-horsepower 1.5L 4-cylinder turbo.  The turbo substantially improves mid-range torque which makes the car feel more flexible.  The already-excellent 6-speed manual transmission in the Civic is upgraded to provide an even more definite short stroke gear change.  Front brake discs grow 1.2-inches to a 12.3 inch diameter.  Rears add 0.9 inches for 11.1 inches.  As you might expect, the Si gets an exclusive suspension with unique springs, stabilizer bars and shocks.

Competition and Pricing  The Honda Civic Si competes with the Subaru Impreza WRX, Volkswagen Golf GTI, Ford Focus ST, Toyota 86, Subaru BRZ and Hyundai Veloster Turbo.  In recent years the WRX and GTI have outsold the Si, but the new car may change that.  The Si is priced at $23,900 for either the coupe or 4-door sedan.  This gives it a $525 advantage over the Focus ST, $1,695 over the GTI and $2,795 over the WRX.   Si is a high value proposition in its class.  There are no options available on the Si.

What Honda Civic Si Lacks The Si is available only with a 6-speed manual transmission.  This is admittedly an excellent transmission, but American buyers have been abandoning manuals for years.  This limits the sales potential of the Si.  Honda engineers and planners seemed to dismiss the need for an automatic.  They cited the enthusiast’s desire for the active driving experience provided by a manual.  One admitted their Continuously Variable Transmission found in the rest of the Civic line would accommodate the horsepower and torque of the Si’s engine, but the CVT would surely sap the crispness of the engine.  Then there is a dual clutch automatic like Honda uses in the Acura ILX.  Maybe that could be fitted.  Anyway, if they want to increase Si sales at some point, an automatic would be in order.

The rest of the Civic line offers the excellent HondaSensing automatic driver assistance system.  This includes adaptive cruise control, lane watch and assist.  More and more drivers are expecting this system.  Just because Si is directed at sporty drivers, it does not mean they do not want HondaSensing.  Similarly, the Si is not available with a blind spot monitoring system.  It needs one available.

 


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Honda Odyssey Leapfrogs Minivan Competition

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Has the new 2018 Honda Odyssey leapfrogged its competition the way Chrysler’s second generation minivans did in the early ’90s?  After spending several days with the Odyssey on the Big Island of Hawaii, the case can be made that the Odyssey is the best minivan out there.  Up until now, the clear leader was the new-for-2016 Chrysler Pacifica.  Its advanced styling, stow-‘n-go seating and available plug-in hybrid make Pacifica a persuasive choice in the minivan category.  Only the Honda Odyssey and Toyota Sienna are real competitors.  Other minivans like the Nissan Quest and Kia Sedona don’t have the volume to be mainstream players.  Ford and General Motors abandoned the minivan market years ago to concentrate on SUVs – a good move.

Odyssey a Cornerstone of Honda Brand  Honda has a relatively narrow and focused lineup for a mainstream brand.  The Honda Odyssey is one of its cornerstones.  The new 2018 Honda Odyssey is the fifth generation of the minivan.  The fourth gen Odyssey was with us for seven model years which is long for a Honda product.  Based on Honda’s Global Light Truck platform, the new Odyssey shares major components with the Honda Pilot crossover SUV and the Honda Ridgeline pickup.  From AutoPacific’s assessment, all three of Honda’s new truck products are fully competitive and compelling.  The new Odyssey checks most of the boxes to make it the best minivan available today.

Still a Soccer Mom Image  Lets talk about minivans a minute.  Minivans are the perfect vehicle for a family.  They carry kids, their friends and their stuff.  They are seen as suburban taxis driven by a mom schlepping her little darlings from LaCrosse practice to Little League to band practice.  When we note in focus groups of suburban mothers that they should be driving a minivan, most women strongly disagree.  When compared with the active image of even the tamest crossover SUV, the SUV wins and the minivan loses.  The soccer mom image of the minivan cannot be avoided.

2018 Honda Odyssey Elite

Evolutionary Design With Bold Cues  The new 2018 Honda Odyssey comes pretty close to avoiding the minivan image as does the Chrysler Pacifica and the “swagger-wagon” Toyota Sienna.  The styling of the new Odyssey is evolutionary but more  interesting than before. Odyssey continues with the chrome “lightning bolt” window surround that has been a distinctive design cue since the previous generation.  Now, however, the bodysides get a few more curves to add more personality to the design.  The front end design is a swath of brightwork similar to the Pilot and Ridgeline.  This look is being adopted throughout the Honda lineup and adds interest to the Honda “face”.

Magic Slide Seats Compete with Chrysler’s Stow-‘n-Go  The interior is very comfortable and accommodating for any size family.  Gone is any pretense of a walk-through from the front seats to the rear.  There is now a very usable console including excellent cupholders and a deep console box.  Honda has made interior flexibility one of its hallmarks.  The very small Fit and HR-V crossover SUV have interior flexibility that can accept many different sizes of cargo.  The Odyssey “Magic-Slide” second row seat counters the Chrysler Pacifica’s stow-‘n-go rear seating design.

In the Honda design the individual second row seats can be moved from side to side and fore and aft.  The center position is good for children in child seats which can be fixed toward the center of the vehicle – a good location in a side impact.  One of the rear seats can be positioned in the center and pushed forward so the driver and/or front seat passenger can tend to a baby in a child seat.

2018 Honda Odyssey Center Stack w/Apple CarPlay

Ergonomics Top Notch, But Nav Screen Display Needs Work  Ergonomics are always a Honda forte and the 2018 Honda Odyssey does not disappoint.  The instrument cluster gauges are bright and easy to read.  The center screen is large and bright with navigation by Garmin.  I found the information display on the screen to be hard to read because the fonts were so small.  While Garmin provided the guts, Honda designed the display graphics and could have made the font size bigger, contrast better and included the city name in addition to the road name on the display.  (Why is it so hard to get the city name on the display?  Everyone should do it!).  I ended up using Apple CarPlay maps and streaming in lieu of the Honda system.

Loaded Odysseys Want for Nothing  95% of the 2018 Honda Odysseys (EX and above) will have the full suite of Honda’s safety features standard including Honda Sensing and blind spot monitoring with cross traffic monitor.  The top level Elite model includes acoustic windshield and side glass that Honda contends makes the vehicle the quietest minivan on the market.  In fact, when you opt for the Odyssey Elite, there is very little missing from its equipment list.

Engine Upgraded – 10-Speed Transmission  The 2018 Honda Odyssey is powered by a 280-horsepower 3.5L single overhead cam V6.  The additional 32 horsepower over its predecessor gives the new Odyssey the power to pass at will.  On a long stretch uphill climb on the Daniel K. Inouye Highway on the Big Island, the engine strained a bit.  On anything but steep grades the power is adequate.  The Elite model includes a 10-speed automatic transmission – all others have 9-speeds.  The shifting is transparent in the 10-speed model.

~$30,000 – $47,000 – Is There Room for a +$50,000 Model?  The base price of the 2018 Honda Odyssey is $29,990 with a $940 delivery charge.  The Elite model is $46,670.  Honda pays particular attention to vehicle price points as do all manufacturers.  As a high volume, mainstream brand keeping prices affordable is paramount.  However, some automakers are wrestling with ways to charge even more for their top of the line products because buyers want more stuff.  The Odyssey Elite is $46,670 – $3,230 below $50,000.  Could there be a place for a $50,000 entry in the very price-conscious minivan market?  While Honda competitors are moving mid-size SUVs into the low $50,000 range could there be a place for an even higher spec Odyssey?  It would be interesting to do the analysis.


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Atlas Crossover Hits Mark – or Doesn’t

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The all new Volkswagen Atlas crossover SUV (XSUV) launches in late May in the United States.  It is being dropped into the highly competitive mid-size crossover SUV market dominated by the Ford Explorer and the Honda Pilot.  Those two vehicles are Atlas’ strongest competitors.

Volkswagen, like Hyundai, can be criticized for being late to the American-style XSUV market.  Sure VW has had the Touareg and Tiguan crossovers in the market, but neither have the volume potential of the Atlas.  Atlas is produced at VW’s 300,000 unit assembly plant in Chattanooga, TN.  Atlas shares Chattanooga capacity with the Passat that sold 73,000 units in the USA in 2016.  Clearly, VW has room in Chattanooga for the Atlas and perhaps one or two additional entries. 

The Atlas is sized right for its competitive set.  It is almost exactly the size of the very successful Ford Explorer on the outside, but has a much longer wheelbase.  It makes great use of its interior space yielding much more cargo capacity than the vehicles compared above.  The front seat area is spacious and the cockpit is well laid out.  Ergonomics are first rate.  The second row can accommodate three large child seats and is adjustable for better legroom.  The third row seat is accessible, but only for small children or adults for short trips.

Source: George Peterson, AutoPacific

The Atlas is styled like you would expect a VW XSUV to be.  The front end styling is definitely a VW face with standard LED lighting and accent lights – distinguishable from afar.  The muscular bodysides communicate capability with a strong character line connecting the front and rear wheel openings.  The taillamps are connected by a chrome strip that highlights the rear styling and gives an upscale image.  The liftgate opens to the very large cargo area which is flat when all the rear seats are folded.

Driving the V6 Atlas crossover is pleasant, but not particularly exciting.  That is a good thing for a XSUV targeted at family car usage.  Ride quality is good, but there is a bit too much body lean on the twisty roads in Texas’ Hill Country around San Antonio.  Quiteness with its 20-inch tires is poor on many road surfaces.  When you find that elusive stretch of absolutely smooth asphalt, quietness is superb.  On rougher road surfaces you cannot carry on a conversation.

Source: George Peterson

In search of the Atlas’ unique selling proposition you conclude that the reconfigurable VW Digital Cockpit may be it.  The 12-inch wide instrument cluster can can change to provide several different information displays.  Unlike some reconfigurable systems, you cannot change the overall appearance, just the information shown.  The 8-inch center stack display is intuitive and turn by turn driving directions can be displayed on the instrument cluster at the swipe of a finger.  Apple CarPlay and Android Auto are standard.

The Atlas crossover has a complete suite of Advanced Driver Assistance Systems available.

Checking prices, the price for a FWD 4-cylinder Atlas S is $30,500.  An AWD V6

Atlas SEL Premium is $48,490.  So, the price is in line with competition.

Who will buy the Atlas?  The Atlas crossover is selling in a growing segment but there are two giants among its seven-passenger competition – Explorer and Pilot .  Both Explorer and Pilot have a loyal buyer base and they may be the superior products.  Volkswagen has a buyer base that loves the brand (let’s not discuss “Dieselgate”) and will likely consider the Atlas for their family hauler.  The question is can VW dealers position the Atlas as superior to its strong competitors or will they have to hope for VW loyalists coming in looking for aggressive prices?


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All-New 2017 Honda CR-V – Improved Across the Board

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The 2017 Honda CR-V goes on sale in December 2016.  It’s predecessor, the fourth-generation 2016 Honda CR-V, is on track to sell about 380,000 crossover SUVs in 2016. It is the highest volume crossover SUV and one of the top selling vehicles in the market. In AutoPacific’s Vehicle Satisfaction Award Research the CR-V achieved a score of 690.  This is a fourth place showing in the Mid-Size Crossover SUV segment.  Nissan Rogue (712), Toyota RAV4 and Subaru Forester place ahead of the 2016 CR-V. In AutoPacific’s 2016 Ideal Vehicle Award Research the CR-V was tied with Rogue in third place (1134 points).   The class leading Subaru Forester (1175) and Mazda CX-5 scored higher.2017 Honda CR-V F34 VV2017 Honda CR-V FV VV

Each year, AutoPacific surveys new car and light truck buyers to determine what changes they want in their vehicle. It is particularly interesting to compare the changes that owners want to their vehicle when it is just about to be replaced by the next generation.  Also, AutoPacific’s research can be measuring stick on how well a manufacturer’s product planners, engineers and designers understand their customers.  Using AutoPacific’s research to determine what changes people wanted in their CR-V, let’s see how well Honda did with their update.

Source: AutoPacific - Radar Chart Showing Changes 2016 Honda CR-V Owners want Compared with Competition

Source: AutoPacific – Radar Chart Showing Changes 2016 Honda CR-V Owners want Compared with Competition

Technology – Still a Challenge as With Most New Generation Vehicles: As with many vehicles these days, technology is a love it/hate it affair. About 25% of 2016 Honda CR-V owners want more advanced technology than now. About 30% want the technology they have to be easier to use. The 2016 CR-V has the HondaSensing suite of driver assistance technologies available.  The 2017 version expands on that adding a blind spot information system to the affordable EX model. Technology is still an area that requires a great deal of work, and the 2017 Honda CR-V improves on its predecessor.  About 25% of CR-V’s competitors want more advanced technology as well.  Among competitors, about 34% of 2016 Ford Escape owners want easier to use technology.

Driver’s Seat Visibility – Excellent View: Visibility is a key component in the acceptance of new crossover SUVs. About 29% of 2016 Honda CR-V owners want better driver’s seat visibility compared with 27% for competition. The previous CR-V was very competitive, but AutoPacific concludes the fourth generation CR-V is better. The driver’s seating position is excellent.  The hood has been redesigned with more character that gives the driver more reference points in front. Honda has always been generous with glass and it appears the windows are larger. The 2017 CR-V should see better results next year.

Power and Fuel Economy – Going Turbo: About 20% of 2016 Honda CR-V owners want more power and acceleration and about 10% would sacrifice power and acceleration for better fuel economy. About 29% of 2016 Nissan Rogue owners want more power and acceleration. The 2017 Honda CR-V adds a 190-horsepower turbocharged 1.5L 4-cylinder in all but the base LX model. The turbo 4 gets both better fuel economy and acceleration and feels sprightlier than its predecessor.   2017 results should be even better than 2016.

 Ride and Handling – Improved Dynamics: About 20% of 2016 Honda CR-V owners want easier handing and a softer ride. This compares to just 14% of the owners of its primary competitors wanting easier handling and softer ride.  Honda has improved the ride and handling giving the 2017 CR-V a solid ride with crisp sporty handling. It is not a pillow-soft ride by any means, but gives the confidence that the vehicle will do what the driver demands.

Passenger Roominess – More Rear Seat Room: About 20% of 2016 Honda CR-V owners want more passenger room. This compares with about 24% of competition (about 32% of Ford Escape owners want more passenger room). The 2017 Honda CR-V has 2.1-inches more rear seat legroom while increasing the overall length of the vehicle by 1.2 inches. The rear seat seems much more spacious and the 2017 Honda CR-V should fare even better in AutoPacific’s 2017 research.

Exterior Styling – More Distinctive – Upscale: Looking at the all new CR-V, the at-a-glance impression is “more of the same”. CR-V, however, adopts Honda’s more aggressive and distinctive front end design with a heavy dollop of chrome. The taillights are a blatant evolution of the 2016 CR-V. About 16% of 2016 CR-V owners want more distinctive styling. 23% of owners of the 2016 Ford Escape, for instance, want more distinctive styling. It is probably safe to say that the 2017 changes to the CR-V will move the needle towards the more distinctive area.

Cargo Area – Even Better:  2016 Honda CR-V owners are less likely to want more cargo space than the competition – 14% compared to 28%.  The 2017 Honda CR-V adds almost 10-inches to the length of its cargo space.  This makes the all-new CR-V even better than before and substantially better than each of its main competitors.

Overall: The 2017 Honda CR-V has incrementally improved in almost every area. The styling is more distinctive. The powertrain more responsive. The interior is larger within a vehicle that is no bigger than before. Combined with Honda’s outstanding ergonomics, the CR-V, as a product, should be able to sell at about capacity especially at the aggressive pricing Honda has adopted.

Competition does not stand still. The Ford Escape has a substantial upgrade for 2017. The Nissan Rogue is all new for 2017. The 2017 research will show which vehicle’s product development team understood its customers the best and executed the product for them.

 


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