In the first Ideal Vehicle Awards, announced today by automotive research and consulting firm AutoPacific, owners rate their new 2006 model year cars and trucks by how closely they come to their ideal. The cars or trucks that owners would change the least are the most ideal. The top-rated vehicle and top-rated car is the Mercury Montego in the Large Car/Luxury Car category. In fact, Ford Motor Company sweeps the first three positions overall with the Ford Crown Victoria and Ford Five Hundred in second and third place. The top-rated truck is the Honda Odyssey Minivan. The top-rated brand overall is Hyundai.
Whenever a high volume mid-size sedan is introduced it is, by definition, big news. These high volume sedans are the mainstream movers of the auto market. The king of the hill is the Toyota Camry, new for the 2007 model year and on the market in Spring 2006. Camry is the top selling "automobile" on the market. The Honda Accord is the second of the top tier Japanese heavyweights. The Nissan Altima is the third of these top tier Japanese competitors. Just about every buyer of a mid-size car looks at one of these three entries before buying.
Every April, Consumer Reports publishes its Annual Auto Issue. This is the most widely read issue of Consumer Reports by far. There is information not only on new cars and trucks, but also on cars that have been in operation for years. VehicleVoice survey research and AutoPacific survey and focus group research concludes that Consumer Reports can have a significant impact on what cars and trucks an American driver may select. When asked what information sources a person uses when deciding what car to look at, Consumer Reports is often the first source mentioned.