Category: Hyundai

Posts related to Hyundai

Last summer during a discussion with senior Hyundai management in Seoul, I asked “When can we expect to see a third plant for Hyundai and or Kia in the United States?” The response was “A third plant will be necessary when Hyundai and Kia sell 900,000 per year in the USA.”

In 2010, Hyundai sold 538,228 cars and light trucks in the USA and Kia sold 356,496 cars and light trucks. That is a total of 874,496 cars and light trucks for these two fast-growing brands. That number is also close enough for us to hypothesize that an announcement for a third Hyundai or Kia plant in the USA should be forthcoming.

Two USA Plants Already at or Above Capacity: Clearly, Hyundai is pushing the capacity of their Montgomery, Alabama plant. With the Sonata [...]

Over the years, most Americans have considered small cars penalty boxes they were forced to drive because they couldn’t drive anything bigger or better. The Big Three concurred with their small cars designed to appeal to the lowest common denominator driver, at the lowest cost and at the lowest price. No wonder the Pinto/Bobcat, Vega, Omni/Horizon, Escort/Lynx, Cavalier/Sunbird, Cobalt/G5 never resonated. They sold in relatively large numbers because they had to to help their manufacturers meet CAFE requirements, but rarely did a buyer purchase one out of desire or lust. The Japanese partially solved the small car equation offering Civic, Corolla, Mazda3, Lancer, Impreza and more recently the Kizashi. All were desirable small cars with great quality offered at affordable prices. With their latest offerings, the Koreans are fully engaged with the new Kia Forte and Hyundai Elantra. So, the small car – C-Class – segment is now ready for more real competition this time [...]

If you have been watching sports on TV for the past couple of weeks you cannot have missed the Hyundai spot for Sonata winning AutoPacific's first-ever President's Award. Hyundai won the award going away with the highest score ever recorded.
If you have been watching sports on TV for the past couple of weeks you cannot have missed the Hyundai spot for Sonata winning AutoPacific's first-ever President's Award. Hyundai won the award going away with the highest score ever recorded.
The new Kia Optima is set to challenge the top of the premium mid-size car category with its all new version due out by the end of the year. The Optima is arguably one strikingly gorgeous cars in the class. It looks upscale, elegant, sporty and highly desirable.

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I’m rarely one to toot my own horn, but I’ll go ahead and get this out of the way: there’s a bit of me in the brand-new 2010 Hyundai Tucson. Once upon a time, not that long ago, I was a product planner at Hyundai who was tasked with finding and developing a new concept direction for the second generation Tucson. The first Tucson, which debuted for the 2005 model year, was a decent if uninspiring small crossover SUV, and Hyundai really wanted to hit the second generation out of the park.

We just finished a week driving a 2011 Sonata Limited priced at about $28,500 fully loaded. Is the car as perfect as its early owners indicate? Yes, and no. The car looks great, but styling is very subjective. It looks different from other cars on the road. It turns heads. It is distinctive.
We just finished a week driving a 2011 Sonata Limited priced at about $28,500 fully loaded. Is the car as perfect as its early owners indicate? Yes, and no. The car looks great, but styling is very subjective. It looks different from other cars on the road. It turns heads. It is distinctive.
The Sonata scored the highest ratings ever in the 14 year history of AutoPacific's vehicle satisfaction research. As a 2011 model year car, the Sonata was not eligible for AutoPacific's 2010 Vehicle Satisfaction Award, but we felt it was only right to recognize the Sonata in some way. Hence, AutoPacific is awarding the 2011 Hyundai Sonata with its first-ever President's Award.
The Sonata scored the highest ratings ever in the 14 year history of AutoPacific's vehicle satisfaction research. As a 2011 model year car, the Sonata was not eligible for AutoPacific's 2010 Vehicle Satisfaction Award, but we felt it was only right to recognize the Sonata in some way. Hence, AutoPacific is awarding the 2011 Hyundai Sonata with its first-ever President's Award.
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