Public Responds Positively to Ford’s Actions, but Some Still Have Reservations
TUSTIN, Calif. (June 17, 2009) — American consumers’ opinions about Ford Motor Company have been positively influenced by the company’s decision not to accept government bailout funds, and by the bankruptcy filings of rivals General Motors and Chrysler. Automotive research and analysis firm AutoPacfic conducted an online survey of more than 900 U.S. consumers regarding their purchase intent and opinions of individual car companies. Highlights include:
* Asian and European manufacturers scored highest when the survey asked “How concerned are you about buying/leasing a vehicle from” a particular maker, with an average of 61% “Not concerned at all.” Ford scored 48%, far ahead of GM’s 15% and Chrysler’s 14%.
Wanna know why the Elantra Touring looks absolutely nothing like the sedan that it shares its name with?
This wagon addition to the Elantra lineup was really sort of a last minute add to Hyundai’s US product portfolio. You might recall that the previous Elantra was available as a SAAB-esque hatchback, and the one before that was available as a station wagon. However, because Hyundai’s Korean management knew that Americans seemed to overwhelmingly prefer sedans over hatchbacks or wagons, they made the decision pretty early on to offer the current Elantra as a sedan only.
Evolving through four generations and sporting a fresh facelift for the 2009 model year, the Hyundai Sonata won against extremely strong competition. Facing off against the segment-defining Honda Accord and Toyota Camry, the Hyundai Sonata won owners over and pulled off a significant class win in the Premium Mid-Size Car segment. Attributes where the Sonata is the clear class leader include:
• Value from its reasonable operating costs, its solid warranty – 100,000 mile powertrain, and its affordable price and monthly payments
• Exterior size
• Interior storage/compartments
• Driver’s seat forward and rearward visibility
Genesis won the 2009 North American Car of the Year Award, but the AutoPacific 2009 Vehicle Satisfaction Award is the first opportunity owners have had to weigh in on their satisfaction. After all, it is the people who choose the car for their driveway that count, right? With top ratings from where it counts, Genesis took home the win in the Aspirational Luxury Car segment. Owners thought about it, reported back and pushed their car beyond the competition.
• Genesis overachieves with affordable operating costs, good value for the money, and extraordinary warranty. All were rated as best in segment
• Quietness inside the Genesis along with controls that are easy to understand and use also beat out the competition
I approached the 2010 Hyundai Genesis Coupe with great interest. Yeah, sure, it’s got all the things to make a car enthusiast swoon: great styling, rear wheel drive, and lots of power. But what made the car of particular interest to me was the fact that I had a small hand in the development of the car. I wanted to see how the finished product had turned out.
Yup, not that long ago I used to work for Hyundai as a product planning manager, and I watched the car’s development as it progressed from simple sketches to computer generated 3D images to full-size clay models. I even got to drive early prototypes of the car over two years ago on Hyundai’s test track in Namyang, Korea.
Hyundai’s focus at the 2009 LA Auto Show was all about green…er blue technology. Environmentally friendly technology has been a primary focus of the LA Auto Show over the last couple of seasons, and this year is no different. As Hyundai continues to gain mainstream acceptance amongst the US public, the company is striving to prove that it is no longer just a maker of inexpensive-yet-reliable vehicles, but at the forefront of the automotive game.
The Toyota Sienna has been declared a 2008 Ideal Vehicle Award winner by owners in the Minivan category. Owners complemented Sienna’s exterior size, ride and handling. Also scoring top points for the Sienna were its V6 power (266hp), which made for swift acceleration, and an excellent ingress/egress.
Owners in the Minivan segment have given the Hyundai top marks and the 2008 Ideal Vehicle Award. Owners gave Entourage kudos for its safety features, which already had garnered the vehicle a five-star safety rating. Exterior styling and wheels and tires were noted as excellent, and Entourage also received high ratings for passenger room, seat firmness and interior lighting.
Veracruz was top-ranked in the Large Crossover SUV Segment in the 2008 Vehicle Satisfaction Awards. Scoring high for Safety Features and a Feeling of Safety While Driving, the Veracruz also did a good job of mixing style with substance. But for Veracruz owners, the Hyundai’s 100,000-mile warranty cemented the victory.
The GMC Acadia
was in the top rank in the Large Crossover SUV Segment of the 2008 Vehicle Satisfaction Awards, winning owners over with its Exterior Styling, Overall Seating Capacity and Safety. It also scored better in Overall Owner Satisfaction than its stablemate, the Saturn Outlook.
Cadillac Top Brand, Mercedes-Benz S-Class Top Car, Toyota Sequoia Top Truck and Top Vehicle
Tustin, California, May 29, 2008 – A study released today by noted automotive consulting firm AutoPacific, Inc
. summarizes the results of its 2008 model year vehicle satisfaction research. AutoPacific’s Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new passenger car or light truck.
In a year that promises to be the toughest in a decade, owner-based awards like AutoPacific’s Vehicle Satisfaction Award will help customers make their purchase decisions.
The brand with the highest satisfaction rating is Cadillac. The vehicle – car or truck – registering highest overall satisfaction in 2008 is the new-for-2008 Toyota Sequoia Large Sport Utility Vehicle. The passenger car with the highest overall satisfaction score is the Mercedes-Benz S-Class.
There are twenty-eight Vehicle Satisfaction Award categories. At the manufacturer level, multiple top ranked award winners include: General Motors
(eleven categories), Toyota (nine categories), Ford (six categories), Volkswagen
(four categories), Honda
(three categories) and Hyundai
“Cadillac wins the Vehicle Satisfaction Award as the top brand in a close race. Strong satisfaction performance by Cadillac cars and trucks has Cadillac winning over other leading luxury marques including Lexus, Mercedes-Benz, and BMW says AutoPacific president George Peterson. “Top ranked finishes by Cadillac’s Escalade, CTS and DTS helped cement their industry topping position.”
Peterson continues, “Vehicles that are all new received top rankings in several categories: Cadillac CTS, Honda Accord, Mitsubishi Lancer, Scion xD, Toyota Sequoia, Audi Q7, Buick Enclave, Hyundai Veracruz, GMC Acadia, Saturn Vue and Nissan Rogue. These new-for-2008 vehicles were strongly rated by their owners showing that the industry continues to improve as new vehicles are added to the hotly contested American car and light truck markets.”
From a vehicle type perspective, Traditional Sport Utility Vehicles received the highest ratings as a class closely followed by Crossover Sport Utility Vehicles. Peterson says, “Clearly, SUVs continue to be one of the most popular and satisfying vehicle types available in the USA today. Even with skyrocketing gas prices, SUVs are attractive and Crossover SUVs fill the bill for most SUV buyers with better fuel economy.” Cars scored slightly below industry average followed by minivans and pickup trucks.