The 2013 New York International Auto Show was full of important reveals this year… renewed crossovers – Toyota Highlander, Acura MDX, an all new Range Rover Sport, the new BMW 335GT, freshened Dodge Durango, the all new Cadillac CTS and many more. The most important, however, were the Audi A3 and the Jeep Cherokee. Why? Both vehicles are very important to their brands and have the potential to generate substantial sales.
Audi Takes the Safe Route with A3: The 2015 Audi A3 really was not at the New York Auto Show. The A3 will be officially introduced at the Shanghai Auto Show in late April 2013, but there was a reveal for about 120 journalists the evening before the first press day. It will be launched in the USA in early 2014.
The 2012 Grand Cherokee has been arguably the best affordable "real" SUV on the market since the latest generation was launched for the 2011 model year. The Grand Cherokee was so good that its owners rated it higher enough against its competition to win AutoPacific's Vehicle Satisfaction Award in 2011 and 2012 AND AutoPacific's Ideal Vehicle Award in 2011 and 2012! This sweep in these tough-to-win owner awards is testament to the excellence of the Grand Cherokee.
Grand Cherokee owners give the Premium Mid-Size SUV a best in class rating making it the ideal Premium Mid-Size SUV in AutoPacific's 2012 Ideal Vehicle Award Research. Grand Cherokee also won AutoPacific's 2012 Vehicle Satisfaction Awards. Winning both awards in a year is an outstanding achievement.
Owners of the 2012 Jeep Grand Cherokee give the Premium Mid-Size SUV top ratings in nineteen of forty-eight characteristics measured in AutoPacific’s 2012 Vehicle Satisfaction Award research. The Grand Cherokee has been the Most Satisfying Premium Mid-Size SUV since it was all new for the 2011 Model Year. It has won two years in a row.
It was about a year ago when I first got my hands on the new-for-2011 model year Jeep Grand Cherokee. Looking bigger, better and more refined than ever, the Grand Cherokee had a few nit picks that could have made it just the teensiest bit better. For 2012, Jeep decided to make a few of these changes. Let’s check ’em out.
The all new Grand Cherokee is the top ranked Mid-Size SUV in AutoPacific’s 2011 Ideal Vehicle Research. As the class winner, its owners identify few things they would want changed, but there are a few. About 30% would like better visibility and more infotainment technology. About 25% want the Grand Cherokee to be easier to get into and out of. About 25% want it to have more power and more cargo room as well. Grand Cherokee owners most like its ride, seat comfort, exterior size and the styling of the new vehicle. Grand Cherokee handily outpoints the second place Nissan Xterra.
Earlier this week Jeep invited us to join them at the base of the snow covered Grand Tetons in Jackson Hole Wyoming. Our mission was to test drive the entire 2011 Jeep lineup in their element – on and off-road in the snow. Something you wouldn’t want to attempt in just any vehicle.
For 2011 there is big news! Sergio Marchionne has rattled the Jeep cage and it is definitely beginning to show in their products. All vehicles received attention; the Patriot, Compass, Liberty, Wrangler and of course the all-new Grand Cherokee. It’s been said that Sergio loathes incentives and believes that they erode profitability and brand equity. So, instead of building vehicles to a particular price-point with the understanding that they would eventually be the least expensive, highest incentivized option for consumers – it was time [...]
A few months ago Chrysler invited me to check out their 2011 refreshed Jeeps at the Chrysler Tech Center in Auburn Hills. With the thought of a Dodge Avenger rental car fresh in my head I didn’t have the highest expectations for what Chrysler was getting ready to show me. Let’s be honest, Chrysler had gone through the ringer, lost a lot of engineering talent, had multiple owners, and had the the weakest vehicle line of any major OEM in the US market. Jeep has a strong customer following and a loyal fan base to keep happy. Could Chrysler deliver a Jeep that could impress even with all of these distractions? Keep reading to find out…