The Kia Stinger is a 5-door hatchback sport sedan that ventures into an area Kia has not gone before. Kia describes the Stinger as “an inflection point that takes Kia to a different level”. Stinger is a rear wheel (or AWD) mid-size car with a long wheelbase, a large interior package and outstanding driving dynamics. Using worldwide design resources, the Stinger provides Kia with a world-class challenger to German sport sedans. The vehicle closest in concept is the Audi A7 hatchback.
The mid-size sedan market is extremely competitive, but has been losing sales to the booming crossover sport utility vehicle market. SUVs provide the usefulness buyers want without making the sacrifices that used to be required. Carmakers now can make their cars "cars" again.
Mazda is developing its vehicles to compete against luxury brands. This Mazda Premium strategy will ultimately improve Mazda's image with dealers and consumers. Well done, Mazda Premium products should achieve higher profits per vehicle.
This article was first published on Forbes.com on June 9, 2016
Tesla Tops Auto Brand Satisfaction for Second Year in a Row Tesla owners are the most satisfied overall among all car and light truck owners according to the results of AutoPacific‘s 2016 Vehicle Satisfaction Award research. The annual study includes over 65,000 respondents for 2016 and covers 273 vehicles sold in the United States.
Tesla owners are almost unanimous in agreeing the Tesla is fun to drive, powerful, eco-friendly, upscale, safe, distinctive and expensive. These are not people who are really looking for the greenest car around, they want a car that makes a statement and can tear away from almost every other car when the light turns green. The fact that Tesla has been the top-ranking brand in AutoPacific’s research two years in a row is testament [...]
AutoPacific today announced its 19th annual Vehicle Satisfaction Awards (VSAs), identifying the most satisfying vehicles on the market. An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, VSAs are based on survey responses from over 66,000 owners of new 2015 model year cars and light trucks.
Kia introduced the K900 premium luxury car for the 2014 model year. Based on Hyundai/Kia's rear wheel drive platform shared with the Hyundai Equus and loosely the Hyundai Genesis sedan, Kia's entry into the luxury market is controversial. Internally and externally there were concerns that the brand was not ready to take the leap into the $60,000 price range. But as is often the case in the life of an import distributor, the parent company demands that you take the "gift" of a vehicle you might not think fits the lineup at the time.
The 2014 Kia Optima is the highest scoring Mid-Size Car in AutoPacific’s 2014 Vehicle Satisfaction Award research. The 2014 Kia Optima led its category with eighteen wins and ties out of fifty attributes. The Optima also came within one tenth of a satisfaction point in fourteen other categories. For over sixty percent of the satisfaction measurements the Optima is on top.
The all new 2014 Kia Soul is the highest scoring Compact Car in AutoPacific’s 2014 Vehicle Satisfaction Award research. The 2014 Kia Soul wins or ties in seven of fifty satisfaction categories. The Soul also was within one tenth of a rating point in thirteen other categories. The 2014 Kia Soul is at the top of a total of twenty categories.
The AutoPacific 2014 Vehicle Satisfaction Awards objectively measure owner satisfaction with 50 separate attributes ranging from interior comfort and convenience to fuel economy and performance. “Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says George Peterson, president of AutoPacific. “The winners perform well in 50 separate categories that objectively measure the ownership experience.” An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, AutoPacific’s VSA are based on the results of responses from over 92,000 new vehicle owners.