Category: Land Rover

Posts related to Land Rover

Infiniti QX30 Launched  One of the fastest growing product segments is the Luxury Small Crossover SUV (XSUV) category.  Infiniti has been a bit late to the party as there are already 33 small XSUVs on the market.  Eight of those are luxury brand XSUVs:  the Acura RDX has been out since 2013 in its second incarnation, Audi Q3 out since 2014, BMW X1 out since 2014, Land Rover Discovery Sport out since 2016, Lexus NX200t out since 2015, Lincoln MKC out since 2015, Mercedes GLA since 2015, Range Rover Evoque out since 2012.  Launch of the Infiniti QX30, while a bit late, pretty much has every brand in the fray.

Infiniti enters the fray with the Infiniti QX30, making it the 34th member in the small XSUV market and 9th luxury brand XSUV.  Remember, QX is the Infiniti nomenclature for SUVs whether they are body-on-frame SUVs (QX80) or crossover SUVs (QX70, QX60, QX50).  Infiniti cars [...]

The 2015 Lincoln MKC hit Lincoln dealerships in June 2014 and promises to be the 2nd volume entry for Ford's premium brand after the award-winning Lincoln MKZ. Lincoln is the top brand in AutoPacific's 2014 Vehicle Satisfaction Award research and the MKZ and MKZ Hybrid are the winners of their product categories. The MKC is joining a booming market for smaller crossover SUVs and, based on our brief drive of the vehicle, should do very well in AutoPacific's 2015 Vehicle Satisfaction Award research..
At this year's Pebble Beach automotive weekend, Lincoln announced its new top of the line - the Black Label editions. There will be four versions of the Black Label but only three were shown at Pebble Beach. Jim Farley, Ford's Group Vice President of Global Marketing and head of Lincoln Motor Company says these are the flagship cars of the brand. Unfortunately, Lincoln's flagships were completely upstaged later in the day when Cadillac showed its Elmiraj concept coupe at Clint Eastwood's Tahama Golf Resort. The Elmiraj was the talk of the town and Black Label became an asterisk. The ultra-premium Black Label is a combination of product upgrades - primarily to the interior - and special customer service efforts like a personal concierge - to make the Black Label client feel that the premium they undoubtedly will spend is worth it.
Driver satisfaction is a critical measure of vehicle acceptance. Having a satisfied buyer results in better loyalty, better word-of-mouth, stronger image. Satisfaction is a central building block of a brand. AutoPacific has been measuring driver satisfaction since 1993 and it is always instructive to look at the differences between women and men drivers. In AutoPacific's annual 2012 Vehicle Satisfaction research, women drivers score 39 rating points higher than men - 674 over 635 in their overall Vehicle Satisfaction score.
Although the fad of pavement pounders and soccer moms driving vehicles better suited for the Camel Trophy than the city playground is over, Land Rover continues to offer the LR4 for those who still demand the a vehicle with no compromises. While Land Rover has never been known for quality, they have been known for their off-road prowess. Jeep might be known for something similar, but Jeep doesn't offer anything with the no compromises capability of the 2011 Land Rover LR4. What other vehicle can move seven people off the beaten path in comfort and style and tow 7,000 pounds?

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The debate over the usefulness of traditional, capable SUVs in today’s world seems to be coming to a close, with the more efficient and car-based crossover winning the argument. Who really needs a rock-climbing 12-mpg mountain goat on four wheels when all it gets used for is to pick up the kids from school and get to the mall?
For mainstream customers, there is no doubt that a crossover is a far better and more rational choice. But at the upper echelons of the marketplace, it’s not about rationale. It’s about image. It’s about knowing that even though the most challenging incline you’ll ever encounter is the spiral ramp that goes up the Beverly Center parking structure, your vehicle could scale Everest. Think about it: why else are commercial grade Viking appliances and five-figure digital SLR cameras so aspirational? [...]

AutoPacific's Research Suite database that annually collects the opinions of over 30,000 buyers of new cars and light trucks asked which of 27 brands a new owner would buy from. The results from AutoPacific's Consumer Brands Study clearly show the interrelationship between owners of auto brands and buyers of twenty-seven consumer brands like Walmart, Lowe's, Apple, Sony, Hugo Boss, Costco, McDonalds and more.
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