2014 Mercedes-Benz CLA: Mercedes-Benz has been in a slow launch mode for the new front wheel drive 2014 CLA sedan since the beginning of 2013. The car has just gone on sale and advertising is blanketing the airwaves. So, what’s the story?
Target – Millennials – Does it Have Enough Rear Seat Room? The CLA is Mercedes’ price leader in the USA. Mercedes proudly touts its $29,990 base price and admits its attempt to intercept drivers under 35 before they buy their first premium brand car from BMW or Audi. Most CLAs will be priced in the $35,000 range when you get the $2,300 premium package (garage door opener, premium sound w/iPod interface, heated front seats, dual zone climate control) and the $2,370 multimedia package (rear view camera and navigation system). For that mid-thirties price you get a fully featured front wheel drive 4-cylinder four door sedan and the Mercedes three-pointed star.
Background of AutoPacific’s IVAs: AutoPacific’s Ideal Vehicle Awards for 2o13 are given to brands and vehicles that best meet the expectations of their buyers. The person driving the truck does not want it to be bigger or more powerful or have better info/entertainment systems. Based on the results of over 52,000 respondents, the IVAs are owner-based awards that can serve to give truck buyers an idea of how well manufacturers have designed vehicles with their customers in mind.
As you read through the brief descriptions of the winners’ results you will notice some similarities where owners of most vehicles want change. Visibility Among all trucks about 22% of owners want better driver’s seat visibility. Roominess About 19% of truck owners want more passenger roominess than now. Power vs Fuel Economy Even when talking about today’s high gas prices, truck owners want good power and acceleration. About 21% want more power and acceleration and only 9% of the respondents would sacrifice power and acceleration for better fuel economy. Ingress/Egress About 19% of all truck owners want their vehicles to be easier to get in and out of. Info/Entertainment Technology Design of the info/entertainment technology is one of the most hotly contested areas of vehicle design today. Some manufacturers have a good handle on this, but 22% of truck owners want more info/entertainment technology than they have now. These folks are offset by 14% who want their info/entertainment technology to be easier to use.
With that preamble in mind, here are the Ideal Vehicle Award winners for trucks for 2013…
Background of AutoPacific’s IVAs: AutoPacific’s Ideal Vehicle Awards for 2o13 are given to brands and vehicles that best meet the expectations of their buyers. The person driving the car does not want it to be bigger or more powerful or have better info/entertainment systems. Based on the results of over 52,000 respondents, the IVAs are owner-based awards that can serve to give car and truck buyers an idea of how well manufacturers have designed vehicles with their customers in mind.
As you read through the brief descriptions of the winners’ results you will notice some similarities where owners of most vehicles want change. Visibility Among all cars about 29% of owners want better driver’s seat visibility. Too often visibility is sacrificed for swoopy styling. Roominess About 24% of car owners want more passenger roominess than now. Of course, some people bought a vehicle that may be smaller than they like so they want something bigger, but many are also reacting because passenger roominess has been sacrificed for style. Power vs Fuel Economy Even when talking about today’s high gas prices, owners want good power and acceleration. About 26% want more power and acceleration and only 7% of the respondents would sacrifice power and acceleration for better fuel economy. Ingress/Egress Going with the basic package challenges like roof height vs styling and rear seat room vs styling there is also ease of getting in and out. About 26% of all car owners want their vehicles to be easier to get in and out of. Info/Entertainment Technology Design of the info/entertainment technology is one of the most hotly contested areas of vehicle design today. Some manufacturers have a good handle on this, but 25% of car owners want more info/entertainment technology than they have now. These folks are offset by 13% who want their info/entertainment technology to be simpler and easier to use.
With that preamble in mind, here are the Ideal Vehicle Award winners for cars for 2013…
Almost There – IS350 F-Sport Nears 335i Performance Feel The all new 3rd Generation Lexus IS is a near luxury sport sedan to be launched during June 2013 as a 2014 model year entry (the 2013 IS C hardtop convertible based on the 2nd Gen IS continues for another year selling along side the 4-door sedan) . The major question is whether it is ready to take on the Germans in its class. To answer that question, Lexus served up three IS350 F-Sports, a BMW 335i and Mercedes C350 and a nice little track outside Austin, Texas – Driveway Austin Motorsports. You could drive each car for two laps per outing as many times as you wanted or time allowed. The conclusion is that the BMW retains the Ultimate Driving Machine crown, the IS350 F-Sport is very, very civilized and competitive, and the C350 approaches land barge category. The 335i is very sporty, very precise and tuned for performance. The IS achieves its competitive position only when you opt for the IS350 with the F-Sport package giving the car upgraded suspension and steering. The more mundane IS models – IS250 and IS350 – are softer and more tuned to the casual driver. But, the F-Sport is a gas to drive. Unfortunately, an Audi A4 was not available for the track exercise. It would have provided an interesting comparison.
So, with the excitement of the track experience out of the way, we were able to drive the IS on the great Texas Hill Country roads around the area.
OK, OK… the new 2013 Toyota Avalon will not be targeted at teenagers when it goes on sale in December, but the age of the more than 100,000 Avalon hand-raisers has been about 52 years down from 67 years of present Avalon owners. Toyota has a monicker for these people – “Trail Boomers”. Toyota plans to double Avalon sales to about 70,000 units per year.
No Longer a LARGE CAR – Now Avalon is a Premium Mid-Size Car The 4th generation car is slightly smaller with much more expressive styling. It goes a long way in changing the perception of the vehicle. Based on the Camry platform, the Avalon shares much under the skin with the Camry and Lexus ES350. The Avalon is the product of Toyota’s Calty Design Research in Newport Beach, CA and the huge and growing Toyota Technical Center in Ann Arbor, Michigan. It is, of course, assembled in Georgetown, KY.
The body and exterior are unique to the Avalon. The front of the car combines a strong T-Bar upper grille with center Toyota logo with a (2013) Fusion-esque lower grille giving the car kind of a gaping face. In the side view, Avalon is much more aerodynamic than its predecessors. The windshield is faster making ingress just a bit more difficult for the older edge of its traditional buyer base. The backlite is much faster too, resulting in a relatively short decklid. Toyota describes the feeling of the car to be “athletic, elegant, intelligent and powerful”.
The Avalon is a bit smaller than the 3rd generation car. That car was described as a Large Car. The new one is described as a Premium Mid-Size Car. Riding on a 111.0-inch wheelbase – the same as its predecessor – Avalon’s overall length is cut by 2.2-inches. It is one-inch lower and a half-inch narrower. The result is that most interior dimensions have been squeezed a bit. Front headroom is 1.3-inches less. Front shoulder room is 1.2-inches less. Front hip room is 0.7-inches less. Only front legroom is a bit longer by 0.8-inches. The formerly generous rear seat room has sacrificed the most: 1.7-inches less legroom, 1.5-inches less hip room, 1.2-inches less shoulder room. Only rear headroom is up slightly by 0.4-inches.
The Lexus Flagship – the LS460 4-door sedan – is freshened for the 2013 model year. This comes after an all new Audi A8 in 2011, a tweaked 2012 BMW 7-Series, and the new Cadillac XTS (which may not be in this class). A major change for the Mercedes-Benz S-Class is due in early 2013 as a 2014 model year. The Jaguar XJ that was all new in 2009 as a 2010 model gets a much needed all wheel drive system for 2013.
2013 Lexus LS460 F SPORT
Best In Class 2012 Hybrid/EV Crossover SUV: Lexus RX450h
2012 Lexus RX450h Wins AutoPacific Vehicle Satisfaction Award
Owners of the 2012 Lexus RX450h Hybrid Crossover SUV give the vehicle top ratings in twenty-five of forty-eight attributes in AutoPacific’s 2012 Vehicle Satisfaction Award research. We won’t list all the winning categories. It would take too much space, but let’s consider those ratings of 4.5 or higher out of a possible high score of 5.0 satisfaction rating points: Overall Satisfaction, Driver’s Seat Comfort, Image, Vehicle’s Reputation, Brand’s Reputation, Interior Materials, Ride, Reliability, Feeling Safe While Driving, Safety Features, Safety Ratings and Overall Quality. Owners rate the RX450h below 4.0 satisfaction rating points in six categories: Interior Storage, Fuel Economy, Cruising Range, Price, Recyclability, Collision Avoidance Technology.
An annual pilgrimage for the auto industry is to attend the press days at the North American International Auto Show in Detroit each January. Unfortunately, this year I cannot attend because my physicians caution that I should not be heaving carry-ons into and out of overhead bins and baggage carousels.
So, I’m jealous.
One of the primary businesses of AutoPacific is to keep on top of what is the latest in the auto industry worldwide, so AutoPacific will still be well represented at Detroit.
I asked each of our staff members to remind me why I should or should not be jealous of them attending instead of me. Read below the break for their input.
For more than a few years Lexus has been working towards creating a more exciting driving experience. The LFA and IS F are certainly worthy vehicles for those inclined to a vehicle that generates passion. But those two vehicles are certainly the Lexus exceptions. While the LFA and IS prove that Lexus can make engaging vehicles, they don’t prove that Lexus is about engaging vehicles. The 2013 Lexus GS is designed to change that. With the age of a Lexus buyer knocking on sixty’s door, it makes sense that this move could help the brand in the long run. We had the opportunity to see first hand if Lexus’ mainstream GS could move the needle towards automotive passion.