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Trio Of Cars Make A Clean Sweep Of AutoPacific's 2009 Awards

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logocopy.jpgLuxury and Economy Cars Stand Out in Data from 32,000 Consumers
TUSTIN, Calif. (September 1, 2009) — Three cars stand above the crowd of 2009 model year vehicles, as judged by owners participating in research firm AutoPacific’s annual survey. Of the vehicles that earned honors in AutoPacific’s 2009 awards, only the Lexus LS, Lexus ES and Honda Fit topped their segments in each contest: the Vehicle Satisfaction Award, the Ideal Vehicle Award, the Motorist Choice Award (presented jointly with IntelliChoice.com) and Owner Recommendations.
Data collected by AutoPacific from more than 32,000 new vehicle owners rated 2009 vehicles on 48 vehicle attributes related to satisfaction, value, comfort, styling, size, performance, reliability, fuel economy and more. The winning vehicles best met their owner’s expectations.
“Winning one award is quite an achievement, and proof an automaker is able to meet its customers’ needs,” said George Peterson, President of AutoPacific. “But winning all four honors in a single year shows that Lexus and Honda are able to provide what their customers want in a reliable, satisfying vehicle; a single car owners are proud to recommend to their friends and family.”


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2009 Lexus Brand: Motorist Choice Award Winner

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“For 2009, Lexus edged out Jaguar and Porsche to take top-rated brand honors in the Motorist Choice Awards. With remarkable consistency in outpacing the competition along with outstanding overall quality, longevity, and durability scores Lexus has earned its reputation as a top-ranked nameplate.” – AutoPacific
“The Lexus brand has a strong history of excelling in ownership costs and 2009 was no exception. Lexus had four BOVY winners and was ranked the best brand value among the luxury brands.” – IntelliChoicelexus_bl.jpg


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2009 Lexus ES: Motorist Choice Award Winner

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2009_Lexus_ES350_MCA.jpg“The Lexus ES is back for accolades as it wins a Motorist Choice Award, after 2009 AutoPacific Ideal Vehicle, Vehicle Satisfaction, and Owner Recommendation Awards. Lexus ES earns top marks in the Mid-Size Luxury Car Segment by offering a sophisticated blend of luxury and smooth performance. A long-standing reputation as a quality vehicle from a dependable brand only bolstered ratings.” – AutoPacific
“The Lexus ES has best-in-segment ownership costs and is second best in retained value and lowest in insurance and repair costs.” – IntelliChoice
Owner Satisfaction Highlights
• Vehicle Reputation
• Brand Reputation
• Reliability / Dependability
• Feeling Safe While Driving
• Overall Quality
Cost-of-Ownership Strengths
• Best-in-Segment Ownership Costs
• Strong Retained Value
• Lowest Insurance Costs
• Lowest Repair Costs


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2009 Lexus LS: Motorist Choice Award Winner

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2009_LexusLS460L_MCA.jpg“The Lexus LS wins the 2009 Motorist Choice Award for the third straight year. The LS has not been bashful about receiving awards, also taking AutoPacific’s Owner Recommendation, Vehicle Satisfaction, and Ideal Vehicle Awards this year. Owners in the Premium Luxury Car segment keep placing the LS at pole position. Lexus comes through by consistently placing the ownership experience at the top of the priority list” – AutoPacific
“The Lexus LS was a 2009 BOVY Winner. The Lexus LS has best-in-segment ownership costs and by far the best retained value in the segment..” – IntelliChoice
Owner Satisfaction Highlights
• Ease of Getting in and Out
• Driver’s Seat Comfort
• Image
• Vehicle and Brand Reputation
• Exterior and Interior Styling
• Power and Acceleration
• Reliable / Dependable
• Vehicle’s Ride
• Safety Features and Feeling Safe While Driving
Cost-of-Ownership Strengths
• 2009 BOVY Winner
• Best-in-Segment Ownership Costs
• Best Retained Value


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2009 Lexus RX: Motorist Choice Award Winner

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Lex_07_RX_400h_2 copy.jpg“For the second year in a row, the Lexus RX is the Motorist Choice Award winning Luxury Crossover SUV. Not a first choice for serious off-roading, for what its buyers want and need, it is tops in class. It meets or exceeds its daily product requirements, looks good inside and out, and delivers reliable, trouble-free service.” – AutoPacific
“The Lexus RX was a 2009 BOVY Winner. The RX has best-in-segment ownership costs and retained value.” – IntelliChoice
Owner Satisfaction Highlights
• Overall Quality
• Reliable/Dependable
• Brand and Vehicle Reputation
• Safety Features/Feeling of Safety While Driving
Cost-of-Ownership Strengths
• 2009 BOVY Winner
• Best-in-Segment Ownership Costs
• Best Retained Value


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Motorist Choice Awards Reveal Vehicles That Please Both Hearts And Minds

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vv_intellichoice_autopacific_mca.jpgAwards Show Consumers Enjoy Luxury and Size
(August 11, 2009) — Right brain, left brain; the practical versus the emotional — an age-old dilemma often at the center of decision making when buying a new car or truck. The 2009 Motorist Choice Awards recognize new cars and trucks that give their owners both economic and emotional satisfaction, helping new-car buyers find vehicles that best satisfy all of their personal-transportation needs. The fourth annual Motorist Choice Awards survey, announced today, scores 196 cars, trucks, crossovers and SUVs. With the top overall scores in both owner satisfaction and value, the Lexus LS placed highest of any 2009 model year vehicle.
Large and luxury vehicles dominated this year’s results. The top 34 ranked cars, and 106 of the top 107, are large cars, luxury cars, sport utility vehicles, crossover SUVs or minivans. Only one small car, the BMW 1-Series, scored in the top 100, landing in the 35th slot. Toyota Prius is the next-highest-scoring small car, coming in 107th.
Awards are given for top-scoring vehicles scoring in each of twenty-three segments, as well as for the top-scoring brand. Nine manufacturers earned segment wins, led by Toyota with nine awards (including three for Lexus), followed by General Motors with six (Chevrolet 4, Cadillac 2), Honda with three, and Chrysler with two (Dodge 1, Jeep 1). Audi, Ford, Hyundai, Nissan and Volkswagen took top honors in one segment each.
(And check out our video on YouTube.)


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2010 Lexus IS Convertible: Top Down Cruising

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IS  C Exterior.jpgIn the battle for attention from car lovers, Lexus always seems to get beat up in the discussion of performance. Regardless of the numbers, Lexus’ do not feel like BMWs. And they shouldn’t. Certainly, Lexus’ newest addition to the IS line will not get any better treatment from “true enthusiasts”, but the folks at Lexus has thought this through. The new IS convertible delivers what the segment demands, and beats the competition on key metrics. Aren’t those core Lexus Values?


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2009 Lexus LS Wins AutoPacific 2009 Ideal Vehicle Award

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2009_LexusLS460L_IVA.jpg“Lexus LS’ win of AutoPacific’s 2009 Ideal Vehicle Award for Premium Luxury Cars, combined with its win of the 2009 Vehicle Satisfaction Award, put the LS in a class of its own,” said George Peterson, president of AutoPacific, Inc. “Lexus LS owners are very satisfied with their vehicles and it is clear that Lexus designed and built a vehicle finely tuned to its target buyers.” In a third measure of excellence, the Lexus LS was most highly recommended by its owners in the Premium Luxury Car class. Owners consider the LS as having near ideal:
* Exterior Size
* Level of Technology
* Interior Storage


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2009 Lexus ES Wins AutoPacific 2009 Ideal Vehicle Award

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2009_Lexus_ES350_IVA.jpg“Lexus ES’ win of AutoPacific’s 2009 Ideal Vehicle Award, combined with its win of the 2009 Vehicle Satisfaction Award, put the Lexus atop the Luxury Mid-Size Car class,” said George Peterson, president of AutoPacific, Inc. “Lexus has designed a car with a clearly defined target that they hit squarely. That the ES has won both AutoPacific’s owner awards shows that Lexus ES buyers have purchased a car that is ideal for them.” Idyllic qualities include:
* Passenger roominess and ride quality
* Level of technology
* Power and acceleration


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Lexus IS-F: Diagnosis – Split Personality…And All the Better For It

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Lexus_2009_IS-F_side_hiding.JPGThe idea of the small supersedan is nothing new, but as of late we’ve been seeing lots of contenders throwing their hats into the ring. It is generally accepted that BMW started it all with the M3 back in the 1980s, quickly followed by the Mercedes-Benz with the 190E 2.3-16. Audi played too with its own unique twist in the form of the AWD rally-inspired S2 (or, some might argue, some of the hotter Ur-Quattro models that preceded it). For quite some time, this space was the domain of the Germans, and each successive generation of Teutonic supersedan kept getting faster, better handling, and more desirable.


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