2008 Vehicle Satisfaction Award top brand honors went to Cadillac, while other luxury brands such as Lexus, Mercedes-Benz and Porsche also had strong showings. But what does it mean to have a top brand? Though calculations single out one brand as having the highest overall score, each individual attribute also has its own top scorer. Sometimes the detail underneath it all can have just as much, if not more, meaning than the final outcome.
The Lexus ES350 scored its top ranking in the Luxury Mid-Size Car Segment with high owner ratings in areas expected to be Lexus’ strengths, including excellent Ride and Comfortable Seats. The Reputation of the Lexus brand and the Reputation of the ES for Quality, Comfort and Reliability contributed to its position atop its product category.
Tech savvy consumers made up approximately 5% of the new car buying population in 2007, up from just 2% in 2006. As Gen Y matures and enters the new vehicle market in greater numbers, AutoPacific expects these numbers to continue their growth.
Using data from AutoPacific's national Vehicle Satisfaction research and the IntelliChoice Best Overall Value information, AutoPacific and IntelliChoice have developed the Motorist Choice Award - a unique tool that can be used by consumers to help them sort through the myriad of choices in today's automotive marketplace.
AutoPacific Take on Lexus SC Win – For the second consecutive year the Lexus SC wins the Premium Sports Car class, bringing home yet another Motorist Choice Award®. Owners still rate the interior and exterior styling as strongly satisfying. Its comfortable exterior size, easy ingress/egress and driver’s seat comfort make it easy for owners to put the SC430 on top. Owners rate the brand’s reputation, vehicle’s reputation and overall quality as best in class. With a smooth retractable hardtop, great audio system, and superior overall quality, SC owners have chosen the Lexus SC as the benchmark. IntelliChoice take on Lexus SC win – The Lexus SC performs well in this class by having best in class maintenance costs and repair costs along with low insurance costs.
AutoPacific Take on Lexus LS Win – Owners didn’t exactly surprise us when they earmarked the Lexus flagship as a winner in the Premium Luxury Car category. Leading the class in the 2007 Motorist Choice Awards® owner’s rate the vehicle’s reputation and the quality of the Lexus dealership experience as significant contributors to its win. In addition, the LS owners rated the interior materials as top-notch, with a quiet interior and innovative technology. Owners also reported feeling very safe while driving and applauded the overall quality of their vehicle. IntelliChoice take on Lexus LS win – In a class where retained value is king, the Lexus LS beats out the competition. The LS also performs well in fuel, maintenance, and repairs.
AutoPacific Take on Lexus IS Win – In an extremely competitive class where enthusiast buyers dominate, it’s tough to be king of the hill. The all-new 2007 Lexus IS sport sedan decisively wins the Motorist Choice Award® for Aspirational Luxury Cars. Owners rate the Lexus brand reputation and the overall quality as significant contributors to its win. Lexus IS owners also find its anti-theft features and reliable/dependable reputation very appealing. IntelliChoice take on Lexus IS win – The Lexus IS is an IntelliChoice 2007 BOVY winner. The IS has a retained value and repair costs near the top of the segment.