Category: Lincoln

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Lincoln Corsair – Great Luxury Entry Point

High Price Might Dampen Demand
The all new 2020 Lincoln Corsair is based on an entirely new front wheel drive platform shared with the Ford Escape compact crossover SUV.  While Corsair is based on the Escape, there is now significant differentiation between the two vehicles.  The Corsair is much more upscale than the Escape.  Its design is elegant and materials are top notch.  It’s powertrain choices are a significant step up.  At-a-glance, Corsair has design DNA from the all new 2020 Lincoln Aviator.

Lincoln Tops Satisfaction Charts

Lincoln Adds Aviator and Corsair to Overtake Cadillac
Lincoln tops AutoPacific's 2019 Vehicle Satisfaction Research winning top brand, Navigator top luxury SUV, Nautilus luxury crossover SUV. More coming with all new Aviator and Corsair by the end of 2019.

2020 Cadillac XT6 Tops Caddy XSUV Lineup

7-passenger Crossover Competes with Acura MDX and Audi Q7.
Cadillac enters the 7-passenger premium brand crossover SUV market with the 2020 Cadillac XT6. With a distinctive Cadillac front end, but otherwise conventional styling, XT6 will not offend anyone. The interior package is generous and comfortable. Finally, Cadillac gets a 7-passenger SUV with a fold-flat 3rd row seat. That is a big, big deal.
The 2017 Lincoln Continental replaces the slow-selling and lackluster Lincoln MKZ in Lincoln's lineup. The new car should substantially improve the satisfaction of its buyers and be much more competitive in the luxury car arena.

Infiniti QX30 Launched  One of the fastest growing product segments is the Luxury Small Crossover SUV (XSUV) category.  Infiniti has been a bit late to the party as there are already 33 small XSUVs on the market.  Eight of those are luxury brand XSUVs:  the Acura RDX has been out since 2013 in its second incarnation, Audi Q3 out since 2014, BMW X1 out since 2014, Land Rover Discovery Sport out since 2016, Lexus NX200t out since 2015, Lincoln MKC out since 2015, Mercedes GLA since 2015, Range Rover Evoque out since 2012.  Launch of the Infiniti QX30, while a bit late, pretty much has every brand in the fray.

Infiniti enters the fray with the Infiniti QX30, making it the 34th member in the small XSUV market and 9th luxury brand XSUV.  Remember, QX is the Infiniti nomenclature for SUVs whether they are body-on-frame SUVs (QX80) or crossover SUVs (QX70, QX60, QX50).  Infiniti cars [...]

This article was first published on Forbes.com on June 9, 2016

AutoPacVSAlogo450Tesla Tops Auto Brand Satisfaction for Second Year in a Row  Tesla owners are the most satisfied overall among all car and light truck owners according to the results of AutoPacific‘s 2016 Vehicle Satisfaction Award research.  The annual study includes over 65,000 respondents for 2016 and covers 273 vehicles sold in the United States.

Tesla owners are almost unanimous in agreeing the Tesla is fun to drive, powerful, eco-friendly, upscale, safe, distinctive and expensive.  These are not people who are really looking for the greenest car around, they want a car that makes a statement and can tear away from almost every other car when the light turns green.  The fact that Tesla has been the top-ranking brand in AutoPacific’s research two years in a row is testament [...]

The next generation Lincoln Navigator concept has been shown at the 2016 New York Auto Show and it is an absolute WOW. Like Lincoln did in 2015 when they stealthily introduced the Continental concept at New York, the Navigator concept was kept very quiet until its initial reveal. With this new Navigator, Lincoln takes a different tack towards elegance, sophistication and quietness - a Personal Santuary. The new Navigator adopts new Lincoln styling cues like the strongly trapezoidal grille opening, Lincoln logo mesh grille, headlamps accented by LED running lights. The front end is very strong looking. The rear appearance adopts Lincoln's horizontal full-width taillamp treatment.
The Lincoln Continental was for years the flagship of the Lincoln brand. In the early 1980s, however, the name "Continental" was relegated to smaller, mid-sized Lincolns leaving the flagship to carry Town Car or Mark nomenclature. While Lincoln Motor Company is positioning the upcoming 2017 Continental against middle market competitors like the Audi A6, BMW 5-Series, Jaguar XF and Mercedes E-Class, it will become the brand's flagship (if you don't count the Navigator). Is Continental good enough to turn heads and get Americans and Chinese buying Lincolns again, check back in 2017.
Lincoln Motor Company has shown its new Lincoln Continental Concept at the 2015 New York International Auto Show. Kept quiet until the week before the show, Lincoln clearly timed the release of the Continental Concept to coincide with the first public showing of the competing Cadillac CT6 sedan.
The 2014 Lincoln MKZ Hybrid is the highest scoring Hybrid/EV Car in AutoPacific’s 2014 Vehicle SatisfactionAward research. The 2014 Lincoln MKZ Hybrid led its category with fifteen wins and ties out of fifty attributes. The MKZ Hybrid also was within one tenth of a rating point with nine other categories. This puts the 2014 MKZ Hybrid at the top with twenty-four of fifty satisfaction categories.
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