The results of AutoPacific's 22nd annual Vehicle Satisfaction Awards (VSAs) identify the most satisfying vehicles in the market. An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, VSAs are based on survey responses from over 58,000 owners of new 2017 and 2018 cars and light trucks.
Mazda is developing its vehicles to compete against luxury brands. This Mazda Premium strategy will ultimately improve Mazda's image with dealers and consumers. Well done, Mazda Premium products should achieve higher profits per vehicle.
The Genesis G90 is the flagship of the new Genesis lineup. It will be on the market in September, 2016. Genesis is positioning the G90 against the top-of-the line Mercedes-Benz, BMW and Lexus sedans. The question is can it compete?
Size is Competitive with Lexus, Mercedes, BMW From a size perspective, the Genesis G90 is within inches of its competitors. It is a bit bigger than the Lexus LS460. It is about the same size as the Lexus LS460L, however. That is the extended length LS. It is a couple of inches shy in wheelbase and overall length to the BMW 7-Series. It is a couple of inches shorter than the Mercedes S-Class. Its interior volume is a bit bigger than the S-Class. Let’s call it a toss up when looking at size.
The new Genesis brand of luxury vehicles has been launched with Hyundaispeed! Bbalee! Bbalee! Quick, quick in Korean.
Finally, Hyundai Launches a Luxury Brand After years of deliberation, argument, and negotiation, Hyundai has launched the new Genesis brand. Hyundai officially announced the new Genesis brand in November 2015. Erwin Raphael was appointed head of Genesis in March 2016. The new Genesis brand goes public in September, 2016. That is quick – bbalee, bbalee!
In reality, the new Genesis brand is not a big deal. The brand will have only six vehicles by 2021. This does not approach the dozens of models offered by Mercedes-Benz, BMW and Lexus.
But wait. That is wrong, Genesis is a BIG DEAL! Genesis is the only luxury car brand launched after 1990 that has a deep pockets major manufacturer behind it. Tesla, launched in 2004, is questionably viable in the long term.
Hyundai has decided after years of consideration that [...]
Daimler’s Sprinter commercial van has been a pioneer in the North American market, introducing commercial customers here to the tall and slab-sided European-style van format all the way back in 2001. Today, this format’s U.S. sales surpass that of the traditional American-style van as the latest full-size commercial vans from Ford and FIAT Chrysler Automobiles have followed Sprinter’s lead.
Infiniti QX30 Launched One of the fastest growing product segments is the Luxury Small Crossover SUV (XSUV) category. Infiniti has been a bit late to the party as there are already 33 small XSUVs on the market. Eight of those are luxury brand XSUVs: the Acura RDX has been out since 2013 in its second incarnation, Audi Q3 out since 2014, BMW X1 out since 2014, Land Rover Discovery Sport out since 2016, Lexus NX200t out since 2015, Lincoln MKC out since 2015, Mercedes GLA since 2015, Range Rover Evoque out since 2012. Launch of the Infiniti QX30, while a bit late, pretty much has every brand in the fray.
Infiniti enters the fray with the Infiniti QX30, making it the 34th member in the small XSUV market and 9th luxury brand XSUV. Remember, QX is the Infiniti nomenclature for SUVs whether they are body-on-frame SUVs (QX80) or crossover SUVs (QX70, QX60, QX50). Infiniti cars [...]
This article was first published on Forbes.com on June 9, 2016
Tesla Tops Auto Brand Satisfaction for Second Year in a Row Tesla owners are the most satisfied overall among all car and light truck owners according to the results of AutoPacific‘s 2016 Vehicle Satisfaction Award research. The annual study includes over 65,000 respondents for 2016 and covers 273 vehicles sold in the United States.
Tesla owners are almost unanimous in agreeing the Tesla is fun to drive, powerful, eco-friendly, upscale, safe, distinctive and expensive. These are not people who are really looking for the greenest car around, they want a car that makes a statement and can tear away from almost every other car when the light turns green. The fact that Tesla has been the top-ranking brand in AutoPacific’s research two years in a row is testament [...]
Nissan's luxury brand, Infiniti, is upgrading its two mid-size entries in the middle of their product cycle. This is not unusual these days as carmakers attempt to keep up with new technologies and keep fresh products available to their buyers. Infiniti's one-two punch comes with new powertrains for the Q50 (nee G35/37) rear wheel drive mid-size sedan and freshened styling for the QX60 (nee JX35) front wheel drive/AWD mid-size crossover SUV.
The Lincoln Continental was for years the flagship of the Lincoln brand. In the early 1980s, however, the name "Continental" was relegated to smaller, mid-sized Lincolns leaving the flagship to carry Town Car or Mark nomenclature. While Lincoln Motor Company is positioning the upcoming 2017 Continental against middle market competitors like the Audi A6, BMW 5-Series, Jaguar XF and Mercedes E-Class, it will become the brand's flagship (if you don't count the Navigator). Is Continental good enough to turn heads and get Americans and Chinese buying Lincolns again, check back in 2017.
The Mercedes-Benz Sprinter van was the first European-style full size van sold in the United States. Ford has added the European-style Transit van to its huge plant in Kansas City, Missouri. Ram is importing ProMaster vans from Europe. Nissan manufactures its NV vans in Canton, Mississippi and it is somewhere between a traditional American van and a European van. Only General Motors is left with a traditional American van with the Chevrolet Express and GMC Savana. In the overall scheme of things, Ford is the top dog by a wide margin and Mercedes is in fourth or fifth place depending on the month.