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Crossover SUVs to Outsell Traditional SUVs in 2006

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Crossover SUVs will outsell Traditional truck-based SUVs beginning in 2006. This forecast comes from George Pipas, Ford’s Manager of Sales Analysis and Reporting in a presentation in Long Beach, CA on December 12, 2005. Refer to the VehicleVoice Blog on December 8 citing a USA Today article on similar observations.

A Few Comments on What a Crossover SUV Is

Pipas’ analysis charts the meteoric rise of Traditional SUVs during the 1990s and the similarly meteoric rise of Crossover SUVs since 1996 when the first crossovers – the Honda CR-V and Toyota RAV4 – were introduced. Of course, defining SUV categories is getting murkier and murkier. VehicleVoice (http://www.vehiclevoice.com) and AutoPacific (http://www.autopacific.com) have used the “at-a-glance” rule to define SUVs. If you can, at-a-glance, tell that a vehicle is an SUV, then by golly it is an SUV. In this way you are not confused about whether it is car-based or truck-based. (Pipas contends that only about 70% of Crossover SUVs meet this at-a-glance requirement with 30% easily confused as cars, hatchbacks, or wagons.)
Escalade Blog.jpg Traditional SUV 2007 Cadillac Escalade – Category Expected to Decline as a Percentage of Overall SUV Universe
The auto industry thinks differently and often gets caught up in definition problems. They have variously called car-based SUVs “hybrids” (a term since adopted by gasoline-electric ‘hybrid’ powerplants) or “crossovers”. In our research, we have found that folks really have not yet adopted the crossover term and still like to refer to SUVs as SUVs. But enough about splitting hairs about what is a crossover and what is not.


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Mitsubishi ConceptCT: 2006 North American International Auto Show

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Mitsubishi Considers North American Small Car Entry
Updated February 1, 2006
As Mitsubishi considers the option of an economy or image compact entry for North America, the ConceptCT arrives on the 2006 auto show circuit, starting with the 2006 Detroit auto show in January. The concept uses a system Mitsubishi calls MIEV (Mitsubishi In-wheel Electronic Vehicle) technology. The basics of the system, which uses outer-rotor, in-wheel electric motors to move all four wheels as well as a 1.0L three-cylinder gasoline engine, was introduced at the 2005 Tokyo Motor Show. By using the electric motors and a traditional gasoline engine, Mitsubishi is creating a type of hybrid system. While the final decision on a B-segment for the States has not yet been taken, Mitsubishi is seriously considering the option, as well as exploring variations on hybrid technology.

Mitsu_Concept-CT.JPG

The Small Car Challenge
The challenge for any maker introducing a new small car to the American market is how to cut through the clutter and make their small car entry a car buyers want rather than one they are “sentenced” to drive. Achieving an aspirational small car has been the holy grail of automakers since the days of the Pinto and Vega, but Scion and Mini have been successful of late with the xB, xA, and Cooper.


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Mitsubishi Eclipse Spyder – Cold Weather Intro for Warm Weather Ride

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Mitsubishi will unveil the latest Eclipse Spyder at the 2006 Detroit auto show this January. Sales are likely to start in spring 2006, in time for summertime top-down motoring. While unveiling a convertible in the Midwest in January may seem an unlikely venue, Mitsubishi has a history of launching Eclipse production and concept models in Detroit. The all Eclipse coupe was released early in 2005 and has been a moderate success in the American market to date. VehicleVoice (http://www.vehiclevoice.com) styling research has the styling of the Eclipse rated very strongly.

Mit_07_EclipseSpyder_bl_fr.jpg.jpg


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