The iconic VW Golf is renewed with the seventh generation car coming to the USA beginning in June, 2014. Having been launched in Europe in 2013, the American market has had to wait a year before getting hands on this newest generation of the car. The Golf is very evolutionary in styling both interior and exterior. At-a-glance, it is clearly a Golf but with a bit more attitude. Its 5-door hatchback bodystyle has basically the same proportions as before. Clean styling with Germanic conservatism. The interior of the car is very straightforward with good ergonomics. Visibility is excellent.
Hatchback Hampers Golf Potential The Golf hatchback is positioned higher than the 4-door sedan Jetta that is the best seller in the USA. Americans remain pre-disposed to sedan bodystyles over 5-door hatchbacks. Why? Most American families are managing “fleets” of cars where each vehicle may have a specific purpose and/or a specific driver. A hatchback is a very useful bodystyle and can serve many functions within the family fleet. It is almost a micro-SUV. There are also perceptions at work here. Americans have historically perceived the hatchback bodystyle to be less safe than a sedan because there is no trunk to absorb an impact in a crash. They perceive hatchbacks to be less secure because items in the rear area may be exposed and if a person gets into the car they have easy access to the load area. The hatchback has historically been the lowest priced car in a brand’s line-up. Of course, when you mention these characteristics are the same as in an SUV, the perceptions are totally different.
Golf Launches Over a Year The wide Golf line-up is launching in this sequence: June 2014 – Golf GTI, August 2014 – Golf and Golf TDI, November 2014 – e-Golf (EV), first quarter 2015 – Golf R and Sportwagen. The missing model in the first year’s lineup is the GTD – the high performance diesel version (180HP/280 lb-ft torque) of the GTI. Volkswagen of America had hoped to get the GTD early, but because of product changes required to sell it in the USA its launch will be in 2017.
Driving the Golf The lead car for the seventh generation Golf is the enthusiast-targeted GTI. Powered by a 210HP 2.0L DOHC turbocharged 4-cylinder, the GTI provides spirited performance with either its 6-speed manual transmission or the 6-speed DSG automatic. Where the GTI fails, however, is on rough roads where its suspension set-up really beats you up. A Performance Package for the GTI gives the engine 10 more horsepower but the torque remains at 258 lb-ft. The high volume Golf is the TSI that comes with a 1.8L DOHC turbo 4-cylinder with 170HP and 200 lb-ft of torque. The TSI is a pleasant car to drive and its milder suspension tuning makes the TSI more forgiving over rough roads than the sportier GTI. The TSI comes with a 6-speed Aisin automatic transmission rather than the sport-oriented DSG available in the GTI and the TDI models. Over a day of driving the members of the Golf lineup, the Golf TDI SEL with the DSG automatic transmission was the most satisfying. The diesel (2.0L 4-cylinder turbo diesel with 150HP and 236 lb-ft of torque) has plenty of torque for any driving situation we were in. The engine is quiet inside the vehicle and the transmission shifts smoothly. The chassis set-up is just right even though the TDI does not have an independent rear suspension.
Competitive Fuel Economy The fuel economy for the base TSI is 24mpg City/37mpg Highway/30mpg combined. That level of efficiency is competitive but not best in class by any means. The GTI gets 24/34/27. The fuel economy champ, as expected, is the TDI with 31/42/35.
Prices Range from High Teens to Over $30K The lowest price Golf will come from a limited edition “Launch Model” in August priced at $17,995 for the 3-door hatchback with 6-speed manual transmission. It comes pretty well equipped with the 1.8L turbo 4-cylinder, air conditioning, front and rear disc brakes, rear window washer/wiper, power mirrors, tilt/telescoping steering column, power windows, Bluetooth and a standard 5.8″ screen with radio/CD/SiriusXM. This model has 15-inch steel wheels. For another $1,000 you get the S model with leather wrapped multi-function steering wheel, alloy wheels, leather-ette upholstery, cruise control and Volkswagen connected services. $1,100 more gets you an automatic transmission and another $600 gets the 5-door hatchback. So, the lowest priced 5-door is $20,695. If you are partial to the diesel TDI and want to check all the boxes the SEL version is $29,095. There is a lighting package complete with HID headlamps and LED daytime running lights for $995 and a $695 Driver Assistance Package that includes front and rear park distance control and a forward collision warning system.
What Were They Thinking – 5.8″ Screen The auto industry is in the midst of center stack screen wars. Volkswagen chose to lose this one. While the car has a 5.8″ screen as standard with the radio and Bluetooth, etc., it does not get a bigger screen when a navigation system is installed. It has the same 5.8″ screen. This is especially strange because VW’s Euro-spec Golf has an 8-inch navigation screen. Weird.
e-Golf Coming An electric version of the Golf – the e-Golf – will be launched in November. The first fully-electric Volkswagen, the e-Golf is powered by a 115HP electric motor and has a range between 70 and 90 miles depending on conditions. The e-Golf will be covered in another VehicleVoice post later.
Audi A8 in a Smaller Platform For a car that is slightly smaller than the Honda Civic sedan and the Ford Focus sedan, the designed-for-America (and China) 2015 Audi A3 sedan comes across as a premium piece. The A3 previously was a slow selling hatchback. Now adding the three-box notchback with a trunk bodystyle Audi can substantially broaden its appeal in the USA. For decades, American buyers have perceived hatchbacks to have less safety (less rear crash protection – a perception) and less security (from bad guys seeing into the cargo area and stealing what is there). The sedan clears those negative perceptions and gives Audi a strong platform to build the bottom end of its brand.
GM’s 2015MY Full Size SUVs General Motors has launched its new-for-2015MY full size SUVs. While you might wonder why they care about launching these behemoths when the segment has fallen at the hands of expensive gasoline, these are mighty profit generators for the General even at relatively low volumes. Last year, GM launched the pickups upon which these SUVs are based – the Chevrolet Silverado and the GMC Sierra. When they were launched these pickups were criticized because their styling was so evolutionary from their GMT900 predecessors. But, it turns out that GM planners and engineers really know their stuff and the pickups have won kudos for their capability. The Silverado was named the North American Truck of the Year.
Has the 2014 Auto Show Season been a bust so far? Well, with the exception of the all new Ford F-150, there has not been much to justify all the fabricated hoopla at either the North American International Auto Show in Detroit or the Chicago Auto Show. You can almost count the significant new news on one hand. In order of importance to the United States market and their manufacturers here are the most significant: Ford F-150, Chrysler 200, Honda Fit, Hyundai Genesis, Mercedes C-Class in Detroit and the Subaru Legacy in Chicago. OK, that is six significant entries. Others that might have made the list are the GMC Canyon mid-size pickup and the Lexus RC-F coupe. The Detroit Show ended up focusing on performance models or concepts like the production-ready Subaru WRX STI, Toyota FT-1 super car, Chevrolet Corvette ZO6 variant, BMW M3 sedan and M4 coupe, Cadillac ATS coupe. The only other vehicles of note at the Chicago Show were the 2015 Lincoln Navigator with new front and rear styling and the Mercedes GLA compact crossover SUV.
We at AutoPacific have just completed a week’s worth of driving the Thailand-built Mitsubishi Mirage. Now we know what drivers in a third world country experience when they drive locally assembled cars. And we don’t like it much.
Volvo Growth Strategy: Tony Nicolosi, new President and CEO of Volvo Cars of North America says 90% of the senior management of VCNA is new since he took over in October 2013. Volvo’s marketing strategy is also going to change with the arrival in January of Bodil Eriksson as executive vice president of marketing and new advertising agency Grey London starting in March. Nicolosi says Volvo will return to its roots emphasizing safety, the environment and the family. The marketing budget for 2014 is bigger by about 50% but its emphasis will shift away from television to digital messaging.
Prior to becoming head of VCNA, Nicolosi was head of Volvo Finance in the USA, so he is very familiar with the leasing game. About 42% of Volvos are leased, well short of the leasing penetration of Audi, BMW or Mercedes. Going forward, Volvo’s lease penetration should increase with more concentration on more car for the payment and regular replacement. This will give Volvo dealers the first shot at putting off-lease customers into a new Volvo.
Don’t Call it a “Crossover” Like Ford and other makers, Toyota has largely abandoned the distinction between “traditional” and “crossover” sport utility vehicles. “It was confusing our customers,” said Bill Fay, Group Vice President of the Toyota Brand. Now, Toyota refers to both under the “mid-size sport utility vehicle umbrella”. This might seem to be a small thing, but for decades (at least since 1997 when unibody “crossovers” began appearing) automakers have been making this distinction. The customers largely did not know or care about the difference, they just bought the emerging crossovers in droves.
Toyota’s Two-Tier Mid-Size SUV Strategy With the introduction of the 2014 Toyota Highlander, Toyota continues with a two tier mid-size SUV strategy. The unibody 8-pasenger Highlander goes into its third generation with the 2014 model year entry in production since early December, 2013. The body-on-frame 4Runner appeals to the traditional SUV buyer needing more off-road capability and towing ability. Fay says, “these are totally different buyers and the 4Runner and Highlander are seldom cross-shopped with each other.
For 2014, the Highlander gets more aggressive styling, a more upscale interior and a price bump of about $1,500. A lot of that price increase is offset by the Highlander having more standard equipment.
Interior Moves Upscale Toyota’s designers and engineers clearly devoted a lot of attention to the instrument panel. It is a neat piece of automotive sculpture with the most up to date technology. The base vehicle comes with a 6.1-inch touch screen. When you get to the XLE and Limited models an 8-inch touchscreen is fitted.
A “why didn’t I think of that?” design feature is a shelf running beneath the center stack and below the glove box. This padded shelf is the perfect place to set your smartphone while driving. There is a slot in the shelf that allows a cord to be connected to the USB port to power the phone and connect it to the Toyota Entune app system.
The seat trim is typical Toyota. In leather versions
The feature availability on the Highlander is impressive. Features like adaptive cruise control, cross traffic warning, dynamic grid lines in the rear camera are just a few examples of Highlander (and many other middle- and low-market vehicles) offering features once found only on luxury entries.
Comprehensive Model Offerings There are three basic powertrain offerings for the Highlander. The price-leader LE (about $29,200) 185-horsepower 2.7L DOHC 4-cyinder is perfectly adequate for around town driving in the Sun Belt. If you do not need all wheel drive and don’t need to tow, the 4-cylinder would suffice, but you probably won’t find one at your Toyota store. It will be 5% to 10% of the available Highlanders.
The bread-and-butter Highlander is powered by a 3.5L DOHC V6 making 270-horsepower. This is the engine that about 90% of Highlanders will get. It works sell in front wheel drive (with a good amount of torque steer under full throttle) and is required with all wheel drive (about of 60% of Highlanders will be AWD). The 3.5L DOHC V6 is available on the base LE model for an additional $1,305. Add all wheel drive to the V6 version and you increase the price by another $1,460.
The middle of the lineup includes the LE Plus for $32,740 for the front wheel drive version. The front drive XLE model goes for $36,040 and the Limited goes for $39,640.
Hybrid Tops the Lineup At the top of the line is the Highlander Hybrid making 280-horsepower with its Atkinson cycle 3.5L DOHC V6. The Hybrid is available in the Limited trim level and is priced at $47,300. Driving the Hybrid on the hilly roads around Carmel, California we saw about 30mpg – in line with its rated fuel economy. The throttle effort on the Hybrid was high making it difficult to accelerate with traffic without really getting into it. Maybe that is because Toyota wants you to drive the Hybrid like you have an egg between your foot and the accelerator pedal.
Evolutionary Improvements Meet Competition All-in-all, the 3rd gen Highlander is an evolutionary, but substantial, improvement over its predecessor. Toyota describes the Highlander as “Beyond Hero” in the SUV segment meaning it overachieves when compared to competition. They also describe its development as “without compromise”. It does not meet those lofty phrases, and although there are no WOW factors (with the exception of an absolutely gargantuan front seat center console), it will be a steady seller filling an important slot in Toyota’s lineup. Toyota expects to sell about 140,000 units a year in the USA from its Princeton, Indiana assembly plant while sending another 10,000 to 15,000 overseas to another 20 countries.
The new 2014 Honda Accord Hybrid joins the mid-size sedan hybrid wars with a two-motor hybrid that achieves 50mpg in the city (50 city/45 highway/47 combined). As one of the top selling cars in the USA, the Accord Hybrid has the potential to unseat the present leader Toyota Camry Hybrid (followed by the Ford Fusion Hybrid and Hyundai Sonata Hybrid in sales so far in 2013). Accord’s bragging rights are for city fuel economy – highest in the mid-size class at 50mpg. Fusion gets 47mpg in the city (and highway). The best-selling is down on mpg compared with Fusion and Accord – Camry gets 43mpg in the city and 39 on the highway.
2014 Mercedes-Benz CLA: Mercedes-Benz has been in a slow launch mode for the new front wheel drive 2014 CLA sedan since the beginning of 2013. The car has just gone on sale and advertising is blanketing the airwaves. So, what’s the story?
Target – Millennials – Does it Have Enough Rear Seat Room? The CLA is Mercedes’ price leader in the USA. Mercedes proudly touts its $29,990 base price and admits its attempt to intercept drivers under 35 before they buy their first premium brand car from BMW or Audi. Most CLAs will be priced in the $35,000 range when you get the $2,300 premium package (garage door opener, premium sound w/iPod interface, heated front seats, dual zone climate control) and the $2,370 multimedia package (rear view camera and navigation system). For that mid-thirties price you get a fully featured front wheel drive 4-cylinder four door sedan and the Mercedes three-pointed star.
About 20 American journalists and analysts had a chance to drive the Volkswagen XL1 at the Autostadt near Volkswagen headquarters in Wolfsburg, Germany. Only 20 of the planned 250 vehicles have been completed to date and five were on hand for our drives. A Volkswagen engineer guided each drive through Wolfsburg and even included a short autobahn blast hitting the car’s top speed limited to 160kmh (about 99mph).
261 MPG! The XL1 is very special. First, it looks totally cool and highly aerodynamic. Volkswagen has been developing a car to achieve the European objective of 1 liter of fuel consumed per 100 kilometers driven for over a decade now. This equates to 238mpg using United States gallons. The XL1 actually beats this. It gets 0.9L/100km fuel efficiency (about 261mpg!). With its 10L (2.6-gallons) fuel tank this translates to a cruising range of over 600-miles on a tank of diesel.
How does it do this? A combination of small size, great aerodynamics (Cd=0.189), plug-in-hybrid 2-cylinder turbo-diesel powertrain and a carbon fiber body that weighs only 197lbs. To save weight, VW forgoes an on-board charger – at least for the first 50 in their production run. Adding an on-board charger (which would allow the car to be charged at a public charge station rather than a dedicated charger likely in someone’s garage) would add 8kg (about 18lbs) to the weight of the car. VW is considering adding a charger to the last 200 of the vehicles.
Staggered Seating The seating package uses a trick out of the smart fortwo design. The seat in the two passenger car are staggered with the passenger seated slightly to the rear of the driver so shoulders won’t touch. The XL1 certainly is not spacious, but for a hyper-miler it may be just the ticket. Seeing the XL1 out in traffic reinforces just how small the car has to get to achieve such great fuel consumption. It is tiny. It is about an inch lower than a Lamborghini – and those come up about to your waist. In traffic, it is dwarfed by other cars – even the small VW Polo and Lupo models driving around Wolfsburg. To its credit, and for better aerodynamics, the rear of the body is lengthened and yields a trunk of 4.2 cubic feet – about twice the size of the first generation Mazda Miata.
Advanced Powertrain The XL1 is a rear engine, rear wheel drive car. The diesel is hard-mounted just behind the passenger compartment. Given that location it is very obvious when the diesel kicks in. At least in the early models, NVH (noise, vibration and harshness) is sacrificed to achieve a total weight of 1723 pounds. The diesel is relatively noisy and with only two cylinders it vibrates quite a bit. The 5.5kw battery pack is mounted in front of the driver and on electric-only power the car will go 31 miles. XL1 uses a DSG (automatic) transmission from VW’s new MQB platform. If you really step on it, the XL1 will achieve a 0-60mph time of 12.7 seconds. With no power steering, the rear engined car is a bit heavy feeling but not objectionable.
Rear View Cameras – a Bit Uncomfortable Probably the most uncomfortable part of driving XL1 is rear visibility. VW has received an exemption from the EU to use rear view cameras instead of outside rear view mirrors. The viewing screens are mounted in the door trim panels just forward of the armrests. You have to look down left or right to see the traffic behind you. Takes a bit to get used to the design. You never really know where the traffic is in your blind spot.