The 2021 Ford F-150 is Ford's most important product. Competition is gaining fast, so Ford is launching a new F-150 for the 2021 model year. The sheetmetal is new, but the styling is familiar. The interior is all new, substantially upgraded. It should be more comfortable, higher technology and more functional. This iteration of the F-150 keeps Ford in the lead over the Ram 1500 and Chevrolet Silverado.
The results of AutoPacific's 22nd annual Vehicle Satisfaction Awards (VSAs) identify the most satisfying vehicles in the market. An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, VSAs are based on survey responses from over 58,000 owners of new 2017 and 2018 cars and light trucks.
The all new 2018 Hyundai Kona small crossover SUV (XSUV) has just been shown to the press in an event held, wait for it, on the Kona Coast of The Big Island of Hawaii. There were 23 or 24 Konas on hand for the journalists to drive around the island. So, this was a pretty big event for Hyundai Motor America (HMA).
In AutoPacific’s 2017 Small XSUV Consultancy, 38 XSUVs with a wheelbase of 110-inches or less are included. There were enough data to do complete analyses on that many individual vehicles. There are an additional seven all new small XSUVs on sale now but too new to have been included in the AutoPacific database. That makes 45 entries in the small XSUV category. Now comes the 2018 Hyundai Kona wading into the fray.
The mid-size sedan market is extremely competitive, but has been losing sales to the booming crossover sport utility vehicle market. SUVs provide the usefulness buyers want without making the sacrifices that used to be required. Carmakers now can make their cars "cars" again.
The new Genesis G90 sets a new record for satisfaction results in AutoPacific's New Vehicle Satisfaction research. The results are distributed across the industry with American brands providing the most satisfying trucks and SUVs. Asian brands dominate car satisfaction results.
The all-new 2017 Honda CR-V is a substantial improvement over the already excellent 2016 CR-V. Looking very similar, the CR-V has been transformed under the skin with better spaciousness, better ride and handling and better performance. Given these changes, CR-V should remain the highest volume Mid-Size Crossover SUV.
Nissan's luxury brand, Infiniti, is upgrading its two mid-size entries in the middle of their product cycle. This is not unusual these days as carmakers attempt to keep up with new technologies and keep fresh products available to their buyers. Infiniti's one-two punch comes with new powertrains for the Q50 (nee G35/37) rear wheel drive mid-size sedan and freshened styling for the QX60 (nee JX35) front wheel drive/AWD mid-size crossover SUV.
AutoPacific, an automotive specialist research and product planning consultancy, forecasts that trucks, including XSUVs will be about 60% of the market for the foreseeable future. In fact, reading the crystal ball for the next five years, this percentage of the mix may be low.