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Nissan: Versa Note Is A Lot Of Car For The Money

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If there was a car out there that had the same rear legroom as a Ford Fusion, offered some of the technology of an Infiniti, and had a base price of $14,000? Would that get your attention? The all-new 2014 Nissan Versa Note might be worth a look then.


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Nissan: NV200 Worth A Look For Commercial Van Shoppers

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The Ford Transit Connect has been a sales success for Ford. Based on a Focus platform from many years ago, the Transit Connect was added to the U.S. lineup and was quickly showing signs of age. It had a four-speed automatic that made it wheeze and moan. The infotainment system was clunky, slow, and unusable. Nevertheless, Ford held a unique position by being the only automaker to offer a car-based commercial vehicle that was solely offered as a commercial vehicle.


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AutoPacific’s 2013 Ideal Vehicle Award Results Are In – Cars

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Background of AutoPacific’s IVAs:  AutoPacific’s Ideal Vehicle Awards for 2o13 are given to brands and vehicles that best meet the expectations of their buyers.  The person driving the car does not want it to be bigger or more powerful or have better info/entertainment systems.  Based on the results of over 52,000 respondents, the IVAs are owner-based awards that can serve to give car and truck buyers an idea of how well manufacturers have designed vehicles with their customers in mind.

As you read through the brief descriptions of the winners’ results you will notice some similarities where owners of most vehicles want change. Visibility  Among all cars about 29% of owners want better driver’s seat visibility.  Too often visibility is sacrificed for swoopy styling.  Roominess  About 24% of car owners want more passenger roominess than now.  Of course, some people bought a vehicle that may be smaller than they like so they want something bigger, but many are also reacting because passenger roominess has been sacrificed for style. Power vs Fuel Economy  Even when talking about today’s high gas prices, owners want good power and acceleration.  About 26% want more power and acceleration and only 7% of the respondents would sacrifice power and acceleration for better fuel economy.  Ingress/Egress  Going with the basic package challenges like roof height vs styling and rear seat room vs styling there is also ease of getting in and out.  About 26% of all car owners want their vehicles to be easier to get in and out of.  Info/Entertainment Technology  Design of the info/entertainment technology is one of the most hotly contested areas of vehicle design today.  Some manufacturers have a good handle on this, but 25% of car owners want more info/entertainment technology than they have now.  These folks are offset by 13% who want their info/entertainment technology to be simpler and easier to use.

With that preamble in mind, here are the Ideal Vehicle Award winners for cars  for 2013…


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Women Drivers More Satisfied than Men

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An automotive industry truism is that it is easier to satisfy your grandmother than a young man.  Is this true?  At least the gender portion of the statement is accurate.

Driver satisfaction is a critical measure of vehicle acceptance.  Having a satisfied buyer results in better loyalty, better word-of-mouth, stronger image.  Satisfaction is a central building block of a brand.  AutoPacific has been measuring driver satisfaction since 1993 and it is always instructive to look at the differences between women and men drivers.

In AutoPacific’s annual 2012 Vehicle Satisfaction research, women drivers score 39 rating points higher than men – 674 over 635 in their overall Vehicle Satisfaction score.

Cadillac Tops Satisfaction Among Women While the top four brands in the satisfaction hierarchy are the same – Cadillac, Mercedes-Benz, Lexus and Lincoln – the scores given them by women are much higher.  Cadillac up 50 rating points.  Mercedes up 16 rating points.  Lexus up 41 rating points.  Lincoln up 42 rating points.  Interestingly, the rating for Fiat – perhaps the ultimate chick’s car – is at the bottom of the list among women but still higher by 29 rating points than among men.

Infiniti FX - Top in Satisfaction Among Women

Models With Touches of Luxury Score Better With Women In terms of individual vehicles the top twelve satisfying vehicles among women are:  Infiniti FX at 774 (+94 rating points higher than men), Chrysler 300 at 767 (+89 rating points), Lexus ES at 742 (+40), Cadillac SRX (+48), Mercedes C-Class at 735 (+50), Buick Enclave (+57), Honda Crosstour at 729 (+73), Lincoln MKS at 728 (+50), Range Rover Evoque at 728 (+43), Lincoln MKX at 726 (+58), Honda Odyssey at 725 (+40), Lexus RX at 725 (+43).  The lowest vehicle line among women is the Nissan LEAF at 550 rating points.  The highest scoring vehicle among men is the Mercedes-Benz ML practically tied with the Cadillac Escalade.  The lowest vehicle line among men is the Mazda2 at 502.

Women are More Satisfied With a Comfortable Stuff Hauler Women are much more satisfied with Fuel Economy (+8.3%pts), Warranty (+6.9%pts), Collision Avoidance Technology (+6.9%pts), 3rd Row Seat Comfort (+6.8%pts), 2nd Row Seat Comfort (+6.3%pts), Flexible/Changeable Seating (+6.5%pts), Rear Seat Entertainment System (+6.4%pts), Roof Rack (+6.0%pts), Price/Monthly Payments (+6.0%pts), Convertible Top (+6.0%pts).  Many of these attributes are characteristics of vehicle types very popular with women drivers like Sport Utility Vehicles and Minivans.  They want a comfortable vehicle with a good warranty that gets good fuel economy.  They want the interior to be flexible and provide entertainment for their children.  They are more satisfied with an affordable stuff hauler useful with children.


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2013 Accord – Honda Gets its MOJO Back

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The all new 2013 Honda Accord is Honda’s most important vehicle EVER.  That’s right, EVER!  It comes after lackluster reviews of the latest cost-reduced mind-numbing Civic.  It enters the mid-size car product segment where the oldest high volume competitor was launched as a 2011 model in early 2010 (Hyundai Sonata) and each new model is more impressive than the one that came before it… Toyota Camry, Kia Optima, Volkswagen Passat, Nissan Altima, the coming-soon Ford Fusion, Chevrolet Malibu and next year’s Mazda6.  Each new mid-size entry is better, more finessed, more technologically capable and available with a wider range of features than ever before.  The question is “Did Honda bring their ‘A Game’ to the 2013 Accord, or is it another misstep like the Civic?”

Bring their “A Game”?  Wow, did they!  This Accord is a take-no-prisoners attempt by Honda to reclaim leadership in the premium mid-size car class. With this car, Honda appears to have its MOJO back!


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Nissan Leaf – Wins AutoPacific Ideal Vehicle Award

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Leaf Edges Chevrolet Volt for IVA Win: The 2012 Nissan Leaf comes closest to the ideal of any Alternative Fuel Car.  The all-electric Leaf edges out the second place Chevrolet Volt by 4 rating points to win in this class that is getting more and more competitive.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  The one attribute that over 90% of Leaf owners rate as ideal is ease of getting in and out.  Eighty-percent or more of Leaf owners find these additional characteristics ideal:  exterior size, interior lighting, passenger roominess, wheels, driver’s seat comfort, ride and handling, power and acceleration, tires and safety features.

A Few Shortfalls – Some Minor, Some Basic: About 38% of Leaf owners want better driver’s seat visibility.  About 32% want more cargo space.  About 31% of Leaf owners want more infotainment technology.  About 24% of Leaf owners want more daring exterior styling.  About 34% want more interior storage compartments.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/consumer-s-ideal-cars-revealed-in-2012-iva-awards-112116/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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Can the Personal Use Pickup Stage a Comeback?

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The demise of the personal use pickup has been well documented, what with fuel prices making the urban cowboy think twice about driving a gas swilling truck to get himself (and just himself) to and from the office. And with that, the compact pickup segment has taken a dive as well, since most of those vehicles appealed to the personal use, rather than commercial, user.


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2012 Nissan Frontier Most Satisfying Mid-Size Pickup

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Best In Class 2012 Compact Pickup:  Nissan Frontier

2012 Nissan Frontier Wins AutoPacific Vehicle Satisfaction Award

Owners of the class-winning 2012 Nissan Frontier give the trucks top ratings in eight of forty-eight characteristics measured in AutoPacific’s 2012 Vehicle Satisfaction Award research.  The Frontier gets top marks for Ease of Getting In and Out, Driver’s Seat Comfort, Feel of Interior Fabrics and Materials, Power and Acceleration, Braking, Ride, Easy to Understand Controls and Cupholder Design and Size.  Ratings for characteristics in the Compact Pickup Class are a bit lower than for some other categories of vehicles, so considering that a perfect score for an attribute is 5.0 rating points, a rating of 4.2 or higher can be considered more than competitive.  Frontier owners rate the truck at 4.2 or higher in:  Overall Satisfaction, Exterior Size, Seating Capacity, Driver’s Seat Comfort, Ease of Loading Cargo, Vehicle’s Reputation, Brand’s Reputation, Exterior Color, Exterior Styling, Power and Acceleration, Braking, Handling, Fun to Drive, Reliable/Dependable, Ride, Easy to Use Controls, Instrument Layout, Visibility, Tire Brand/Size/Appearance, Dealership Experience, Feeling Safe While Driving, Safety Features, Safety Ratings, Overall Quality and Durability.  The lowest ratings were for Range, Recyclability and Fuel Economy.


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2013 Nissan Altima Mid-Size Game Changer

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Going on sale in July 2012,  the new Nissan Altima joins the most competitive car class in the market.  Representing the second largest car segment (after small cars), the mid-size car class is critically important to each manufacturer in the class; volume, profits and image are on the line.

It is hard to believe that the AutoPacific 2010 President’s Award Winner, the 2011 Hyundai Sonata, is about to be the oldest major competitor in the class.  The 2013 Nissan Altima joins the new Toyota Camry (new for the 2012MY) and Chevrolet Malibu (2013 Eco model is on the market now) and awaits the launches of the upcoming 2013 heavyweights – Honda Accord and Ford Fusion in Fall 2012.

First seen at the 2012 New York International Auto Show in April, the Altima drew “WOWs” from the media at its unveiling.  The management of some competitors gulped and looked a bit nervous.  Most were very complimentary; the new Altima has gone upscale in a big way without adding much to its price tag.

Traditionally, the mid-size car class has been noted for its relatively bland styling.  That changed with the launch of the 2011 Sonata in early 2010 where over half of the buyers indicated that exterior styling was extremely important in their selection of the car.  Sonata’s swoopy styling broke the mid-size car mold.  The 2011 Kia Optima that followed the Sonata is strikingly handsome in its own Euro-Korean way.  Toyota stayed very conservative with its new 2012 entry and Honda is rumored to have continued its very conservative streak with the next generation Accord coming this fall.  The 2013 Ford Fusion is another game changer in the mold of Sonata and Optima, but even with Fusion’s advanced styling, Altima may have pushed the envelope the farthest.  Nissan calls it “Altimaness”. 


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AutoPacific’s 2011 Plug-In Car Supertest

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Without question, one of the most buzzworthy topics surrounding automobiles this year has been plug-in cars.  Issues like fuel price instability, dependence on foreign oil (or oil of any sort!), and the environment have stirred the imaginations of many people.  Could we really rid ourselves of oil-powered transportation?  Could America really free itself of its addiction?  At the very end of last year, the Chevrolet Volt and Nissan Leaf went on sale (retailing at $41,000 and $32,780, respectively, minus a $7,500 Federal tax credit), finally bringing plug-in transportation to the masses and, plug-in fans hope, heralding a new era in automotive history.


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