AutoPacific today announced its 19th annual Vehicle Satisfaction Awards (VSAs), identifying the most satisfying vehicles on the market. An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, VSAs are based on survey responses from over 66,000 owners of new 2015 model year cars and light trucks.
Maxima remains easy to get into and out of and the interior seems very spacious with good headroom. Like the 2015 Nissan Murano, the Maxima has "floating roof" styling with a black character line sweeping through the C-Pillar. The beltline has a bright character molding flowing to a kicked up rear quarter. Like most newly released vehicles these days, Maxima's headlamps are highlighted by boomerang shaped LED light pipes. Adopting Nissan's new front end DNA, Maxima gets a prominent V-Motion Grille. The boomerang headlamp graphic is repeated in the taillamps. Maxima's coefficient of drag has been reduced from 0.34 to 0.29 for improved aerodynamics. For some, exterior styling of the 2016 Nissan Maxima will be too busy. Others will like the fact that it turns heads.
The 2015 Nissan Murano crossover SUV went on sale Friday, December 5, 2014. The third generation of the Murano pushes the envelope on crossover styling and brings new Nissan design cues to the vehicle. The Murano has been a sweet spot among crossover SUVs since its launch. Each iteration has been very easy to live with and the 2015 version is no exception. Easy to drive, maneuverable, quiet and up to date, the Murano provides Nissan with a suitable vehicle to attract its target buyer. Media attending the product preview in Napa Valley were surprised that Nissan admitted its target market is empty nester couples 45 years of age or older. These people do not need seven or eight passenger seating they might have required during their family formation years, but they do want reasonable cargo capacity and a spacious rear seat. This 5-passenger crossover SUV meets their requirements
The all new 2014 Nissan Rogue is the highest scoring Mid-Size Crossover SUV in AutoPacific’s 2014 Vehicle Satisfaction research. The 2014 Nissan Rogue leads its category with twenty-one of fifty wins or ties in satisfaction attributes. The Rouge is also within one tenth of a rating point in seventeen other satisfaction attributes. Leading in thirty-eight of fifty categories, Rogue demonstrates it excellence in the Mid-Size Crossover SUV category.
The AutoPacific 2014 Vehicle Satisfaction Awards objectively measure owner satisfaction with 50 separate attributes ranging from interior comfort and convenience to fuel economy and performance. “Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says George Peterson, president of AutoPacific. “The winners perform well in 50 separate categories that objectively measure the ownership experience.” An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, AutoPacific’s VSA are based on the results of responses from over 92,000 new vehicle owners.
GM's 2015MY Full Size SUVs are an excellent evolution of the full size SUV genre. General Motors did not plow much new ground here, but updated and upgraded the products substantially. They are immediately identified as General Motors' SUVs. They look capable and purposeful. They are very serious about being able to do everything they are asked to do and more. Good job.
If there was a car out there that had the same rear legroom as a Ford Fusion, offered some of the technology of an Infiniti, and had a base price of $14,000? Would that get your attention? The all-new 2014 Nissan Versa Note might be worth a look then.
The Ford Transit Connect has been a sales success for Ford. Based on a Focus platform from many years ago, the Transit Connect was added to the U.S. lineup and was quickly showing signs of age. It had a four-speed automatic that made it wheeze and moan. The infotainment system was clunky, slow, and unusable. Nevertheless, Ford held a unique position by being the only automaker to offer a car-based commercial vehicle that was solely offered as a commercial vehicle.
AutoPacific's Ideal Vehicle Awards for 2o13 are given to brands and vehicles that best meet the expectations of their buyers. The person driving the car does not want it to be bigger or more powerful or have better info/entertainment systems. Based on the results of over 52,000 respondents, the IVAs are owner-based awards that can serve to give car and truck buyers an idea of how well manufacturers have designed vehicles with their customers in mind.
Driver satisfaction is a critical measure of vehicle acceptance. Having a satisfied buyer results in better loyalty, better word-of-mouth, stronger image. Satisfaction is a central building block of a brand. AutoPacific has been measuring driver satisfaction since 1993 and it is always instructive to look at the differences between women and men drivers.
In AutoPacific's annual 2012 Vehicle Satisfaction research, women drivers score 39 rating points higher than men - 674 over 635 in their overall Vehicle Satisfaction score.