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Goodbye Neon, Hello Dodge Caliber


Dodge Takes a Chance With a Hatchback. The Caliber is Dodge‘s new compact car entry, going on sale as we write these words. Taking the place of the Neon in Dodge showrooms, the Caliber is offered as a five-door hatchback. Dodge is right on in adopting this new bodystyle; while not a trendsetter in choosing to offer only a five-door hatchback, Dodge is ahead of the curve. Hatchbacks and wagons aren’t poised to overtake sedans in volume, but there is growing demand for vehicles with flexible interiors and these usually take a hatchback silhouette.


As a hatchback, the Caliber will not see volumes like the Neon (best year, 1996, nearly 140,000 Neons found homes; in 2005 about 113,300 were sold). But success today can be more accurately measured in per-unit profit than in pure volume, and Dodge may find a solid payoff for its risk.
AutoPacific and VehicleVoice correspondents were among the media who got a chance to explore the Caliber up close and take a first spin around the block. Here’s our report.

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