Background of AutoPacific’s IVAs: AutoPacific’s Ideal Vehicle Awards for 2o13 are given to brands and vehicles that best meet the expectations of their buyers. The person driving the truck does not want it to be bigger or more powerful or have better info/entertainment systems. Based on the results of over 52,000 respondents, the IVAs are owner-based awards that can serve to give truck buyers an idea of how well manufacturers have designed vehicles with their customers in mind.
As you read through the brief descriptions of the winners’ results you will notice some similarities where owners of most vehicles want change. Visibility Among all trucks about 22% of owners want better driver’s seat visibility. Roominess About 19% of truck owners want more passenger roominess than now. Power vs Fuel Economy Even when talking about today’s high gas prices, truck owners want good power and acceleration. About 21% want more power and acceleration and only 9% of the respondents would sacrifice power and acceleration for better fuel economy. Ingress/Egress About 19% of all truck owners want their vehicles to be easier to get in and out of. Info/Entertainment Technology Design of the info/entertainment technology is one of the most hotly contested areas of vehicle design today. Some manufacturers have a good handle on this, but 22% of truck owners want more info/entertainment technology than they have now. These folks are offset by 14% who want their info/entertainment technology to be easier to use.
With that preamble in mind, here are the Ideal Vehicle Award winners for trucks for 2013…
Background of AutoPacific’s IVAs: AutoPacific’s Ideal Vehicle Awards for 2o13 are given to brands and vehicles that best meet the expectations of their buyers. The person driving the car does not want it to be bigger or more powerful or have better info/entertainment systems. Based on the results of over 52,000 respondents, the IVAs are owner-based awards that can serve to give car and truck buyers an idea of how well manufacturers have designed vehicles with their customers in mind.
As you read through the brief descriptions of the winners’ results you will notice some similarities where owners of most vehicles want change. Visibility Among all cars about 29% of owners want better driver’s seat visibility. Too often visibility is sacrificed for swoopy styling. Roominess About 24% of car owners want more passenger roominess than now. Of course, some people bought a vehicle that may be smaller than they like so they want something bigger, but many are also reacting because passenger roominess has been sacrificed for style. Power vs Fuel Economy Even when talking about today’s high gas prices, owners want good power and acceleration. About 26% want more power and acceleration and only 7% of the respondents would sacrifice power and acceleration for better fuel economy. Ingress/Egress Going with the basic package challenges like roof height vs styling and rear seat room vs styling there is also ease of getting in and out. About 26% of all car owners want their vehicles to be easier to get in and out of. Info/Entertainment Technology Design of the info/entertainment technology is one of the most hotly contested areas of vehicle design today. Some manufacturers have a good handle on this, but 25% of car owners want more info/entertainment technology than they have now. These folks are offset by 13% who want their info/entertainment technology to be simpler and easier to use.
With that preamble in mind, here are the Ideal Vehicle Award winners for cars for 2013…
AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand. Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.
Subaru Legacy Dominates Dodge Avenger in IVA Win: The all-new 2012 Subaru Legacy comes closest to the ideal of any Mid-Size Car. The Legacy dominates the second place Dodge Avenger by 51 rating points to win its class. Having eighty-percent or more of owners rating a characteristic ideal is outstanding. Achieving a score of ninety-percent is even more impressive. Ninety-percent or more of Legacy owners rate exterior size and passenger roominess ideal. Eighty-percent or more of Legacy owners find these additional characteristics ideal: interior lighting, driver’s seat visibility, cargo space, wheels and tires, driver’s seat comfort, ride and handling, ease of getting in and out, interior storage compartments and safety features.
The Subaru Legacy also was Best In Class in AutoPacific’s 2012 Vehicle Satisfaction Award research.
A Few Shortfalls – Selecting the 6-Cylinder Option Would Offset Desire for More Power and Acceleration, but at a Cost. About 29% of Legacy owners want more power and acceleration. Only 6% would trade off power and acceleration for better fuel economy. Owners could have opted for the Boxer 6-cylinder engine that yields 83 more horsepower than the 173HP Boxer 4 that is standard equipment. This would have sacrificed 6 miles per gallon in city driving and lowest cost 6-cylinder would be about $5,100 more than the base 4-cylinder. About 32% of Legacy owners want more infotainment technology in their car. About 22% of Legacy owners want more daring styling than now. While the conservatively styled Legacy is handsome, it does not turn heads. Pushing the styling envelope in the next generation Legacy would yield benefits in future IVA results.
You can find an Autobytel review of this IVA award winner at http://www.autobytel.com/auto-news/awards/consumer-s-ideal-cars-revealed-in-2012-iva-awards-112116/
For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact email@example.com and title your email “IVA Results”. A copy of the results will be emailed to you within 48-hours.
Legacy is the top rated Mid-Size Car based on owner ratings of changes they want in the car in AutoPacific’s 2011 Ideal Vehicle Research. As the class winner, Legacy owners want very little change in their car, but there are a few exceptions. About 30% want more infotainment technology and power. Legacy owners like the size of their car, its ride and seat comfort. For these owners, it interior roominess is about ideal. The Legacy came in well ahead of the second place Subaru Outback.
“The all-new Subaru Forester delivers what its owners want, proven by winning AutoPacific’s 2009 Ideal Vehicle Award in the Mid-Size Crossover SUV class. Helping Forester’s ratings is that all Subarus have standard all-wheel-drive, making them ideal for the snow belt,” said George Peterson, president of AutoPacific, Inc. “Owners rate the Forester best in class in five of fifteen rating categories and very competitive in the others. Clearly Subaru understands what the Crossover SUV buyer wants and have designed the Forester to hit that target.” Among the Forester’s leading characteristics:
* Safety features
* Ride and handling
* Passenger room
AutoPacific: Currently in its third generation, the Subaru Outback is a 2008 Motorist Choice Award® winner. Owners touted the car’s safety with high ratings for traction, safety features and feeling safe while driving. The Outback also garnered top marks for acceleration, handling, overall quality and both vehicle and brand reputation. Driver’s seat comfort and the Outback’s flexible/changeable interior and cargo capacity also were determining factors.
IntelliChoice: The Subaru outback was a 2008 BOVY Winner. In addition, the Outback has best-in-class ownership costs, retained value and insurance costs.
Owners rated the Subaru Forester as tops in the 2008 Ideal Vehicle Awards for Compact Crossover SUV, with a seamless AWD system and solid build quality. Performance in terms of exceptionally sure-footed handling and plenty of power and acceleration were balanced with practicality – owners especially appreciated the interior storage and visibility.
Tustin, California, June 30, 2008 –
An “ideal” is defined as an excellent or perfect example. In the annual Ideal Vehicle Awards (IVA), announced today by automotive research and consulting firm AutoPacific, owners rate their new 2008 model year cars and trucks by how close they come to their ideal, as measured by 15 key vehicle attributes. The cars or trucks that owners would change the least are the most ideal.
The real news with the 2009MY Forester is not the drivetrain; because you still get the 2.5L H4. Nor is it the trim levels available; from X to XT to the L.L. Bean edition. The real news is image. The next generation Forester will have a much bolder image for 2009 and as a result fewer snide ‘station wagon’ remarks.
Around here segmentation is very important, it’s not always easy and it changes every year. The whole, “If it walks like a duck and quacks like a duck…” thing doesn’t always work. When it comes to segmentation there are multiple variables at work, vehicle platform, body, seating position, competition, profitability, etc., etc. And when it comes to the Subaru Forester, it seems to be one of those vehicles lost in segmentation limbo. From Subaru owner blog sites to critics asking “Is it a station wagon or a ‘crossover’ it’s been somewhat of an issue plaguing the Subaru Forester.