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AutoPacific 2016 Ideal Vehicle Award

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AutoPacific Ideal Vehicle AwardAutoPacific surveys new car and light truck buyers annually to determine how satisfied they are with their vehicle and what changes they want made.  Based on this owner research, AutoPacific calculates the vehicles that owners want changed the least.  The people who have purchased the vehicle are the people it was designed for.  The data result in the AutoPacific Ideal Vehicle Award.  Every year there are some results that stand out.  The 2016 awards are no different.  Here are some highlights:

•  The top brand overall is Tesla – a one car brand at the time of the research, but that one car is on target with its buyers.  The Tesla Model S is the top ranked Luxury Car.

•  The top popular brand is GMC – for the third year in a row.

•  The most ideal vehicle, overall, is the Volvo XC70.

•  Subaru swept the crossover SUV categories in which it competes with the Outback winning the Premium Mid-Size Crossover SUV category, the Forester winning the Mid-Size SUV category and the Crosstrek winning the Compact Crossover SUV category.  That is a very impressive sweep.

Multiple year winners include:

•  Jeep Grand Cherokee – winning the last six years in a row

•  Volkswagen Golf – winning the last three years in a row and six of the last ten years

•  Chevrolet Colorado – for the second year in a row

•  Subaru Outback – for the second year in a row

•  Subaru Forester – for the second year in a row

That Tesla has won so early in its lifetime is a testament to its planning, design and engineering teams.  Maybe Tesla does not have the bureaucracy that bogs down bigger companies and allows it to effectively target the affluent buyers of its first vehicle.

Jeep has been fine-tuning the Grand Cherokee since the early 1990s.  The fact that it has won the Ideal Vehicle Award for six years in a row shows that Jeep really does know what Grand Cherokee owners want.

The string of Ideal Vehicle Awards won by the Volkswagen Golf over the past ten years is impressive.

Finally, Subaru has solved the equation of successful small and mid-size crossover SUVs.  Subaru sales have been steadily increasing and the Ideal Vehicle Award wins show the company understands crossover SUVs.  Of course their “LOVE” advertising and dog-centric messages don’t hurt either.


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Owners Rate Most Fun to Drive Cars

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Fun to drive can be defined an infinite number of ways.  The sports car driver will say power and acceleration, braking and handling are the main contributors to fun to drive.  There is also the element of sexy head-turning styling ringing the sports car driver’s bell.  The sport utility driver will add functionality to that equation.  A smart fortwo driver may think its quirky styling, minuscule size (even with its funky transmission) add to the fun to drive experience.

The most fun to drive vehicles in AutoPacific’s New Vehicle Satisfaction Research – those with 85 % or more of their drivers totally satisfied with its fun to drive characteristics include:

2014 Chevrolet SS1.  Chevrolet SS:  We can certainly understand this one.  Fully loaded 4-door sedan with a Corvette V8, the SS is a great value and adds sedan functionality to a high performance platform.  Not a big seller, the SS buyer certainly understands the special car they are driving.  One hundred percent of the respondents were totally satisfied with its fun to drive characteristics.

2015 Chevrolet Corvette2.  Chevrolet Corvette:  Corvette is the quintessential American sports car.  Big with dramatic styling and powered by a large displacement push-rod V8, the Corvette not only has the dynamics for a fun to drive winner, but also the looks.

 

2014 Porsche Cayman3. Porsche Cayman:  Curvaceous styling with Porsche DNA, German precision and sprightly dynamics have 94% of Cayman drivers totally satisfied with the fun to drive of their car.

 

 

2014 Porsche Panamera4.  Porsche Panamera:  The most expensive of the fun to drive vehicles is the Porsche Panamera 4-door sedan with 93% of its owners totally satisfied.  Sometimes criticized for its ungainly looks, it checks the boxes for fun to drive.  Panamera is in the top ten in power and acceleration.  Panamera is top ranked for braking. Panamera is in the top five for handling.  Not bad for such a large car.

2014 smart fortwo5.  smart fortwo:  There are fifteen cars that score 85% or higher in fun to drive.  Surprising is one of them is the smart fortwo with 92% of its drivers totally satisfied with its fun to drive.  Acceleration and powertrain performance clearly are not strong suits for the fortwo.  Only 28% of fortwo owners are totally satisfied with power and acceleration, so there are other things contributing to its fun to drive.  Maybe it is handling? – 72% are totally satisfied with its handling.  Maybe getting good fuel economy is a contributor? – 76% are totally satisfied with fuel economy.  Maybe just fortwo’s quirky styling just puts a smile on their face?

2014 Porsche Boxster6.  Porsche Boxster:  The first of the “baby” Porsche entries has sometimes been called a chick’s car, and maybe it is if you watched the episode of Two and a Half Men where Alan buys one, but its owners 91% of its owners are totally satisfied with how fun to drive it is.  Owners rate the Boxster in the top ten of totally satisfied with power and acceleration, braking, and handling – all strong contributors to fun to drive.

2015 Nissan 370Z Coupe7.  Nissan 370Z:  A “classic” sports car, 90% of Z-Car owners are totally satisfied with its fun to drive attributes.  It is in the top ten in power and acceleration, but comes up shy in handling ranking 12th and poorly in braking where it ranks 53rd.

2014 Jaguar F-Type8.  Jaguar F-Type:  Jag’s new sports car entry has 90% of its owners totally satisfied with its fun to drive.  F-Type is in the top ten in power and acceleration, 11th in braking and 25th in handling.  Clearly, F-Types powertrain strongly contributes to its fun to drive and combined with its classic styling owners score the car very strongly.

2014 Subaru BRZ9.  Subaru BRZ:  The BRZ may be a new category of sporty coupe.  It is built to be extremely maneuverable and fun for a young person.  Small, rear wheel drive, and with the ability to drift around corners, 89% of its owners are totally satisfied with its fun to drive.  In the case of the BRZ, its power and acceleration does not deliver on its looks or fun to drive image.  Only 30% of BRZ owners are totally satisfied with its power and acceleration ranking it 225th.  About 56% BRZ owners are totally satisfied with its braking.  Where BRZ shines is in handling with 84% of its owners totally satisfying.  It appears that Subaru could improve the standing of the BRZ if engine power was increased substantially.

2014 Chevrolet Camaro10.  Chevrolet Camaro:  A classic American muscle car, 89% of its owners are totally satisfied with its fun to drive attributes.  Camaro ranks 17th in power and acceleration with 73% totally satisfied.  It ranks 18th in braking with 77% of its owners totally satisfied.  Camaro ranks 10th in handling.  These are solid results for a sporty coupe showing Camaro succeeds not only on the basis of its iconic image and styling, but also on dynamics.

2014 Ford Mustang11.  Ford Mustang: The outgoing Mustang still has a lot going it with 88% of its owners totally satisfied with its fun to drive.  Mustang owners rank its power and acceleration 28th with 68% totally satisfied.  Mustang falls to 95th in braking with 65% totally satisfied.  It is 55th in handling with 71% totally satisfied.  Clearly, style, image and reputation have gone a long way in contributing to Mustang’s position among fun to drive cars.

2014 MINI Paceman12.  MINI Paceman:  The wierdly styled MINI Paceman is totally fun to drive for about 88% of its owners.  46% of its owners are totally satisfied with its power and acceleration ranking 156th, other MINI entries rank substantially higher.  About 67% of its owners are totally satisfied with its braking ranking 52nd.  About 75% of owners are totally satisfied with its handling – 27th.  Head-turning styling and image strongly contribute to the fun to drive aura of the MINI Paceman.

2014 Mazda Miata13.  Mazda Miata:  Miatas, or MX-5s, are famous for how fun to drive they are.  About 86% of its owners are totally satisfied with its fun to drive attributes.  Miata is not supposed to be blindingly fast it is supposed to be fun and most owners recognize that.  Still, ranking 109th, 53% of its owners are totally satisfied with its power and acceleration.  About 68% are totally satisfied with its braking – 48th.  About 64% are totally satisfied with its handling – 29th.

2014 Mitsubishi Lancer EVO14.  Mitsubishi Lancer EVO:  The last Lancer EVO ranks 14th in fun to drive with 85% of its owners totally satisfied.  Generally, a car sold for its performance never lives up to the expectations of its owners in power and acceleration, but the EVO seems to be an exception.  About 71% of its owners are totally satisfied with its power and acceleration – ranking 22nd.  About 78% are totally satisfied with braking – 13th.  About 78% are totally satisfied with handling – 15th.  This is a pretty good all-around performance for dynamic attributes.  Sayonara EVO, you will be missed.

2014 Scion FR-S15.  Scion FR-S: The FR-S is the Scion version of the Subaru BRZ.  About 85% of its owners are totally satisfied with its fun to drive.  Like the BRZ, FR-S owners want more power and acceleration – only 33% are totally satisfied – ranked 222nd.  About 52% are totally satisfied with its braking – ranking 178th.  About 73% of FR-S owners are totally satisfied with its handling – that is what the car is designed for after all – ranking 37th.

Top Ten Fun to Drive Brands:  The ranking of brands includes the fun to drive results for all their entries.  The top ten brands are:  1) Porsche, 2) MINI, 3) BMW, 4) Audi, 5) Jaguar, 6) Fiat, 7) Scion, 8) Cadillac, 9) Lincoln, 10) Mercedes-Benz.


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2014 Subaru XV Crosstrek Hybrid Wins AutoPacific Ideal Vehicle Award

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The all new 2014 Subaru XV Crosstrek Hybrid is the highest scoring Hybrid/EV Truck in AutoPacific’s 2014 Ideal Vehicle Award research. The product development team at Subaru developed a Hybrid/truck that provides the attributes the target buyers want.  Owners want very little change. The XV Crosstrek was at the top against some impressive Hybrid/EV Trucks including the Lexus RX 450h, Toyota Highlander HEV, Toyota Prius v, and the Toyota RAV4 EV.

2014 Subaru XV Crosstrek Hybrid owners are satisfied with their vehicle and did not want much change. Of the fifteen categories in the Ideal Vehicle question battery, the 2015 Subaru XV Crosstrek leads in seven categories and is within three percentage points of one more.

The top five highest ratings by Subaru XV Crosstrek owners are: the ease of getting in and out, same exterior size, same tires, same exterior styling, and the same wheels as now.

No vehicle is perfect. Subaru XV Crosstrek owners would like a more advanced information and entertainment system.  Owners would also like more cargo space, more interior storage, and better visibility from the drivers seat.

AutoPacificIVA Feature copy


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Reflections from the Detroit and Chicago Auto Shows

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Has the 2014 Auto Show Season been a bust so far? Well, with the exception of the all new Ford F-150, there has not been much to justify all the fabricated hoopla at either the North American International Auto Show in Detroit or the Chicago Auto Show. You can almost count the significant new news on one hand. In order of importance to the United States market and their manufacturers here are the most significant: Ford F-150, Chrysler 200, Honda Fit, Hyundai Genesis, Mercedes C-Class in Detroit and the Subaru Legacy in Chicago. OK, that is six significant entries. Others that might have made the list are the GMC Canyon mid-size pickup and the Lexus RC-F coupe. The Detroit Show ended up focusing on performance models or concepts like the production-ready Subaru WRX STI, Toyota FT-1 super car, Chevrolet Corvette ZO6 variant, BMW M3 sedan and M4 coupe, Cadillac ATS coupe. The only other vehicles of note at the Chicago Show were the 2015 Lincoln Navigator with new front and rear styling and the Mercedes GLA compact crossover SUV.


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AutoPacific’s 2013 Ideal Vehicle Awards Are In – Trucks

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Background of AutoPacific’s IVAs:  AutoPacific’s Ideal Vehicle Awards for 2o13 are given to brands and vehicles that best meet the expectations of their buyers.  The person driving the truck does not want it to be bigger or more powerful or have better info/entertainment systems.  Based on the results of over 52,000 respondents, the IVAs are owner-based awards that can serve to give truck buyers an idea of how well manufacturers have designed vehicles with their customers in mind.

As you read through the brief descriptions of the winners’ results you will notice some similarities where owners of most vehicles want change. Visibility  Among all trucks about 22% of owners want better driver’s seat visibility.  Roominess  About 19% of truck owners want more passenger roominess than now.  Power vs Fuel Economy  Even when talking about today’s high gas prices, truck owners want good power and acceleration.  About 21% want more power and acceleration and only 9% of the respondents would sacrifice power and acceleration for better fuel economy.  Ingress/Egress  About 19% of all truck owners want their vehicles to be easier to get in and out of.  Info/Entertainment Technology  Design of the info/entertainment technology is one of the most hotly contested areas of vehicle design today.  Some manufacturers have a good handle on this, but 22% of truck owners want more info/entertainment technology than they have now.  These folks are offset by 14% who want their info/entertainment technology to be easier to use.

With that preamble in mind, here are the Ideal Vehicle Award winners for trucks  for 2013…


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AutoPacific’s 2013 Ideal Vehicle Award Results Are In – Cars

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Background of AutoPacific’s IVAs:  AutoPacific’s Ideal Vehicle Awards for 2o13 are given to brands and vehicles that best meet the expectations of their buyers.  The person driving the car does not want it to be bigger or more powerful or have better info/entertainment systems.  Based on the results of over 52,000 respondents, the IVAs are owner-based awards that can serve to give car and truck buyers an idea of how well manufacturers have designed vehicles with their customers in mind.

As you read through the brief descriptions of the winners’ results you will notice some similarities where owners of most vehicles want change. Visibility  Among all cars about 29% of owners want better driver’s seat visibility.  Too often visibility is sacrificed for swoopy styling.  Roominess  About 24% of car owners want more passenger roominess than now.  Of course, some people bought a vehicle that may be smaller than they like so they want something bigger, but many are also reacting because passenger roominess has been sacrificed for style. Power vs Fuel Economy  Even when talking about today’s high gas prices, owners want good power and acceleration.  About 26% want more power and acceleration and only 7% of the respondents would sacrifice power and acceleration for better fuel economy.  Ingress/Egress  Going with the basic package challenges like roof height vs styling and rear seat room vs styling there is also ease of getting in and out.  About 26% of all car owners want their vehicles to be easier to get in and out of.  Info/Entertainment Technology  Design of the info/entertainment technology is one of the most hotly contested areas of vehicle design today.  Some manufacturers have a good handle on this, but 25% of car owners want more info/entertainment technology than they have now.  These folks are offset by 13% who want their info/entertainment technology to be simpler and easier to use.

With that preamble in mind, here are the Ideal Vehicle Award winners for cars  for 2013…


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Subaru Legacy – AutoPacific’s Most Ideal 2012 Mid-Size Car

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Subaru Legacy Dominates Dodge Avenger in IVA Win: The all-new 2012 Subaru Legacy comes closest to the ideal of any Mid-Size Car.  The Legacy dominates the second place Dodge Avenger by 51 rating points to win its class.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Legacy owners rate exterior size and passenger roominess ideal.  Eighty-percent or more of Legacy owners find these additional characteristics ideal:  interior lighting, driver’s seat visibility, cargo space, wheels and tires, driver’s seat comfort, ride and handling, ease of getting in and out, interior storage compartments and safety features.

The Subaru Legacy also was Best In Class in AutoPacific’s 2012 Vehicle Satisfaction Award research.

A Few Shortfalls – Selecting the 6-Cylinder Option Would Offset Desire for More Power and Acceleration, but at a Cost. About 29% of Legacy owners want more power and acceleration.  Only 6% would trade off power and acceleration for better fuel economy.  Owners could have opted for the Boxer 6-cylinder engine that yields 83 more horsepower than the 173HP Boxer 4 that is standard equipment.  This would have sacrificed 6 miles per gallon in city driving and lowest cost 6-cylinder would be about $5,100 more than the base 4-cylinder.   About 32% of Legacy owners want more infotainment technology in their car.  About 22% of Legacy owners want more daring styling than now.  While the conservatively styled Legacy is handsome, it does not turn heads.  Pushing the styling envelope in the next generation Legacy would yield benefits in future IVA results.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/consumer-s-ideal-cars-revealed-in-2012-iva-awards-112116/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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2012 Subaru Legacy Most Satisfying Mid-Size Car

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Best in Class 2012 Mid-Size Car:  Subaru Legacy

2012 Subaru Legacy Wins AutoPacific Vehicle Satisfaction Award

Owners of the Subaru Legacy give the car top satisfaction marks for the second year in a row.  Legacy owners gave the Legacy top satisfaction ratings for 25 of 48 attributes contributing to AutoPacific’s Vehicle Satisfaction Award research, including:  Overall Satisfaction, Ease of Getting In and Out, Seating Capacity, Driver’s Seat Comfort, Rear Seat Comfort, Flexible Seating, Cargo Capacity, Ease of Loading Cargo, Vehicle’s Reputation, Brand’s Reputation, Interior Storage, Handling, Reliable/Dependable, Environmental Friendliness, Dealership Experience, Feeling Safe While Driving, Safety Features, Safety Ratings, Overall Quality, Recyclability, Advanced Powertrain Technology (boxer engine), Collision Avoidance Technology (all Legacies are all wheel drive), Range and Durable/Long Lasting.   With a possible high of 5.0 satisfaction rating points on each of the 48 characteristics, Legacy owners rated the car at 4.6 rating points or higher on:  Overall Satisfaction, Vehicle Reputation, Brand Reputation, Reliable/Dependable, Feeling Safe While Driving, and Safety Rating.


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Subaru Legacy Wins AutoPacific Ideal Vehicle Award for Mid-Size Cars

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Legacy is the top rated Mid-Size Car based on owner ratings of changes they want in the car in AutoPacific’s 2011 Ideal Vehicle Research.  As the class winner, Legacy owners want very little change in their car, but there are a few exceptions.  About 30% want more infotainment technology and power.  Legacy owners like the size of their car, its ride and seat comfort.  For these owners, it interior roominess is about ideal.  The Legacy came in well ahead of the second place Subaru Outback. 


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2009 Subaru Forester Wins AutoPacific 2009 Ideal Vehicle Award

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“The all-new Subaru Forester delivers what its owners want, proven by winning AutoPacific’s 2009 Ideal Vehicle Award in the Mid-Size Crossover SUV class. Helping Forester’s ratings is that all Subarus have standard all-wheel-drive, making them ideal for the snow belt,” said George Peterson, president of AutoPacific, Inc. “Owners rate the Forester best in class in five of fifteen rating categories and very competitive in the others. Clearly Subaru understands what the Crossover SUV buyer wants and have designed the Forester to hit that target.” Among the Forester’s leading characteristics:
Sub_09_Forester_IVA.jpg* Safety features
* Ride and handling
* Passenger room
* Visibility


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