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AutoPacific Vehicle Satisfaction Results – Japanese Brands On Top

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The AutoPacific 2006 Vehicle Satisfaction Awards honor products in nineteen categories or segments. Nine categories are cars and ten are trucks.
Overwhelming Win by Japanese Brands in Satisfaction by Vehicle Type
Overall, owners of Japanese brand vehicles rate their cars or trucks at the top of their category in ten of the nineteen categories. Owners of European brand vehicles rated their vehicle tops in two categories – Volkwagen Passat in the Premium Mid-Size Car Category and the MINI Cooper in the Image Compact Car class. The American Big Three had five wins… Lincoln Navigator won it all with the highest rating of any vehicle – car or truck; Cadillac CTS, Mercury Milan, Chevrolet Corvette, Chevrolet Silverado Heavy Duty. OK, that leaves two winners unaccounted for… those are from Hyundai.
The Hyundai Azera is the top rated car, even beating top class luxury cars like the Lexus LS430, jaguar XJ, BMW 7-Series and Mercedes-Benz S-Class. The Hyundai Santa Fe is the top rated Mid-Size SUV for the fifth time in its six year history… this win comes just months before it is replaced by an all new Santa Fe to be produced in America.
So…
Japanese Brands – 10 with Suzuki having its first ever win
American Brands – 5 with Chrysler Group having zero wins
European Brands – 2
Korean Brands – 2
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Mitsubishi Endeavor Wins AutoPacific 2006 Vehicle Satisfaction Award for Premium Mid-Size Sport Utility Vehicles

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Mitsubishi Endeavor won its first AutoPacific VSA when it was launched in 2004 and repeats in 2006. Endeavor’s 5-passenger interior package gives good spaciousness to front and rear passengers without the compromises often made by SUVs trying to shoehorn 7-people into the space designed for five. Endeavor has good performance and driving dynamics. While Endeavor’s somewhat controversial styling may limit its sales, clearly, once a person has made the commitment, the Endeavor clearly provides what they want.


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Lexus LS430 Wins AutoPacific 2006 Vehicle Satisfaction Award for Top Brand:

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The Lexus LS430 is rated at the top of the Luxury Car category in the AutoPacific 2006 Vehicle Satisfaction Awards. While some luxury car buyers opt for sportier vehicles, the LS430 appeals to people valuing its sensory deprivation chamber quietness and isolation. Providing bulletproof quality and reliability, good handling, an outstanding ride and surprisingly powerful performance when pushed, the LS430 claims the title of top Luxury Car for 2006.


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Hyundai Santa Fe Wins AutoPacific 2006 Vehicle Satisfaction Award for Mid-Size Sport Utility Vehicles

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In its last year before being replaced, the Hyundai Santa Fe continues its string of category-leading performances in AutoPacific’s Vehicle Satisfaction Awards. Santa Fe has won or tied in its category for five of the six years it has been on the market. In fact, Santa Fe was the first Korean brand vehicle to win one of the coveted AutoPacific Vehicle Satisfaction Awards. This is a testament to Santa Fe’s strong combination of product competence, value and warranty. Santa Fe satisfies its owners and continues to help Hyundai build its brand image in the United States.


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Volkswagen Passat Wins AutoPacific 2006 Premium Mid-Size Car Vehicle Satisfaction Award

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In its first year out, the all-new Volkswagen Passat has established itself as an extremely satisfying Premium Mid-Size sedan winning the AutoPacific 2006 Vehicle Satisfaction Award. Passat handily beat segment volume leaders Honda Accord, Toyota Camry and Hyundai Sonata. Passat wins by virtue of its outstanding interior design, use of high touch materials and European driving dynamics.


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Honda Odyssey Wins AutoPacific 2006 Vehicle Satisfaction Award for Minivans

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The Honda Odyssey Minivan wins top satisfying Minivan honors in AutoPacific’s 2006 Vehicle Satisfaction Awards. The Odyssey, in a three-way tie with other Japanese brand Minivans in 2005, moves into the lead for 2006. Odyssey’s relatively sporty performance, ride and handling combined with traditional Minivan styling and innovative interior features nudge Odyssey ahead of the Nissan Quest for 2006. Honda’s perceived product quality was the deciding factor.


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Cadillac CTS Wins AutoPacific 2006 Vehicle Satisfaction Award for Entry Luxury Cars:

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Cadillac CTS moves to the top of the Entry Luxury Car category in the AutoPacific 2006 Vehicle Satisfaction Awards. The European ambience of the CTS makes it a clear alternative to the Japanese and European brand entries in this segment. The fact CTS comes from an American brand is a testament to Cadillac understanding what buyers in this product category really want.


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Mitsubishi Raider Wins AutoPacific 2006 Vehicle Satisfaction Award for Compact Pickups

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The all new Mitsubishi Raider is the top rated Compact Pickup. Maybe that is a misnomer because Raider is clearly Mid-Size and is the only Japanese-brand Compact Pickup available with a V8 engine. Raider is a derivative of the Dodge Dakota but with more aggressive styling. Styling makes the Raider a love it or hate it proposition which actually is good for a niche vehicle in a lower volume brand. Raider owners, having made a commitment to the new Mitsubishi entry, are very satisfied with their vehicle rating Raider tops in the AutoPacific 2006 Vehicle Satisfaction Awards. Mitsubishi’s long warranty helps, and with its Dodge base, Raider is a downright good truck.


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Mercury Milan Wins AutoPacific 2006 Vehicle Satisfaction Award for Mid-Size Cars

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Mercury Milan.jpg

The all-new Mercury Milan is a clear winner among Mid-Size competition in the AutoPacific 2006 Vehicle Satisfaction Awards. Combining excellent style, good size and roominess, sporty ride and handling, the Milan provides its owners with a very satisfying experience. Proving the excellence of the Ford CD vehicles – Ford Fusion, Mercury Milan and Lincoln Zephyr – all did very well in their segments.


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