Owners of the 2006 Nissan Titan
rate the pickup at the top of the Large Pickup category. The 2006 model year is the third year in a row Titan has topped its segment in the AutoPacific
Vehicle Satisfaction Awards. This is an outstanding accomplishment and testament to the satisfaction Titan is giving its owners.
Titan’s achievement is truly remarkable and demonstrates the inherent differences in AutoPacific’s way of measuring satisfaction compared with others. Titan is immensely satisfying, but owner surveys conducted by others show Titan has a fair share of niggling problems. But, if you are not counting things gone wrong and looking at what really matters – how well buyers are satisfied – Titan shines. Its big, powerful V8 engine combined with outstanding styling and features provide the top-satisfying product package for 2006.
We cannot ignore that two large trucks produced at Nissan’s Canton Mississippi assembly plant won top place in their categories for both the 2004, 2005 and 2006 – Nissan Titan and Nissan Armada. This is a sweep any company can be envious of.
The Chevrolet Silverado Heavy Duty wins the AutoPacific Vehicle Satisfaction Award among Heavy Duty Large Pickups.
A workhorse near the end of its run, the Silverado HD nosed out Dodge Ram Heavy Duty and Ford F-Series Super Duty entries. Much of its win has to be credited to its up-graded Duramax diesel for the 2006 model year.
Complementing the numerous awards the Honda Ridgeline
has received since its introduction, Ridgeline customers weigh in by rating it as the most satisfying pickup on the market in the AutoPacific
2006 Vehicle Satisfaction Awards. Scoring higher than all Full Size, Heavy Duty and Compact pickups, Ridgeline proves that a softer pickup doing car and truck duty can provide great satisfaction for its owners. Heaped with innovations, including the first-ever trunk in a pickup, Ridgeline breaks the pickup mold.
In Suzuki’s first win ever, owners of the all-new Grand Vitara
rate it best in the Compact SUV class in AutoPacific
‘s 2006 Vehicle Satisfaction Awards. New styling, larger, up-graded interior, up-graded powertrain, affordable pricing and a more-than-competitive warranty, make Grand Vitara a satisfying value proposition. With the introduction of the new Grand Vitara Suzuki proves they can achieve impressive satisfaction results with their customers.
AutoPacific has released the results of its 2006 model year owner satisfaction research. AutoPacific’s VSA (Vehicle Satisfaction Award) study is an industry benchmark for objectively measuring how satisfied an owner is with their new car or light truck. VehicleVoice automotive Internet panel members also contributed to this research.
The vehicle registering highest overall satisfaction in 2006 is the Lincoln Navigator Luxury SUV. The highest rated car is the new-for-2006 Hyundai flagship – Hyundai Azera.
Unlike 2005, when Nissan North America had seven winners, the 2006 results are distributed across the industry. There are eighteen Vehicle Satisfaction Award categories. Honda won four categories, General Motors won three categories, Ford won three categories, Nissan won two categories, Hyundai won two categories, Mitsubishi won two categories.
Top 2006 model year performers are:
TOP VEHICLE: Lincoln Navigator
TOP PASSENGER CAR: Hyundai Azera
TOP TRUCK: Lincoln Navigator
Premium Luxury Car: Lexus LS
Entry Luxury Car: Cadillac CTS
Luxury/Large Car: Hyundai Azera
Premium Mid-Size Car: Volkswagen Passat
Mid-Size Car: Mercury Milan
Image Compact Car: MINI Cooper
Compact Car: Honda Civic
Sports Car: Chevrolet Corvette
Sporty Car: Acura RSX
Large Light-Duty Pickup: Nissan Titan
Large Heavy-Duty Pickup : Chevrolet Silverado HD
Sport Utility Truck: Honda Ridgeline
Compact Pickup: Mitsubishi Raider
Luxury Sport Utility: Lincoln Navigator
Large Sport Utility: Nissan Armada
Premium Mid-Size Sport Utility: Mitsubishi Endeavor
Mid-Size Sport Utility: Hyundai Santa Fe
Compact Sport Utility: Suzuki Grand Vitara
Minivan: Honda Odyssey
The Fuel Price Impact Survey conducted monthly by AutoPacific‘s VehicleVoice indicates that the median fuel price paid by U.S. motorists increased from a September 2005 peak of $2.90 per gallon to a new peak of $2.94 a gallon in April 2006. This was up from $2.42 in March. April’s spike is the largest month-over-month spike since September 2005.
SUV Loyalty Deteriorates – Small Cars Set to Boom?
In September respondents reacted to the price shock with about 27% of SUV owners saying they would consider buying another type vehicle when they replaced their SUV. As fuel prices moderated in the months following September, loyalty to SUVs rebounded. By March, only 13% would consider shifting away from SUVs. But, given the new April peak, about 25% of SUV owners say they may buy something different next time. Similarly, interest in Small Cars, up 41% in September, and up only 17% in February, was up 40% in April. Clearly, there is a direct relationship between fuel prices and the type of vehicle a person wants to drive.
Source: AutoPacific – VehicleVoice Fuel Price Impact Study – April 2006
The Fuel Price Impact Survey conducted monthly by AutoPacific’s VehicleVoice indicates that the median fuel price paid by U.S. motorists increased by 12 cents, to $2.42 per gallon, the highest level since $2.83 in October, 2005. The March data are based on the results of an Internet survey with 1,060 VehicleVoice panel members completing the survey between March 14 and March 21, 2006.
Replacement Vehicle Interest Shifts Towards Small/Mid-Size Cars
As reported in prior months, respondents indicate that if they were to replace their current vehicle at this time, they would be more likely to buy a more fuel efficient Small or Mid-Size Car, and less likely to buy a less fuel efficient Large/Luxury Car or an SUV. The interest in more discretionary Sports/Sporty Cars and in Pickup Trucks, which often meet a specific functional need, remains close to current levels. The interest in a Hybrid powered vehicle remains very high relative to their current small share of vehicles in operation, but appears to be moderating somewhat. In October, 2005, 14.8% of respondents indicated that they would like a Hybrid engine if they were to replace their current vehicle, but in March, the percentage indicating an interest in a Hybrid powered vehicle had declined to 11.5%.
Most Check Fuel Prices, but Many Have Not Changed Driving Habits
We were wondering if people actually check the price of fuel before they fill up. One fellow in the office contends he never checks. He contends that he cannot do anything about it, so just pay up and drive off. Well, he certainly is not in the majority. Seventy percent of respondents indicated that they “always” check fuel prices, while only 5% say they “never” check fuel prices… and while 43% say they “always” shop for the lowest fuel price, 47% “sometimes” do so, and only 10% say they “never” shop for the lowest fuel price.
When asked if higher fuel prices would cause you to change the type of vehicle you drive, a surprisingly high 65% said “no”. They like what they have, and are reluctant to change. When asked at what fuel price they would change their vehicle type, the median answer was $3.28 per gallon, up 86 cents per gallon or 35% from the March survey median fuel price of $2.42.
Fifty-eight percent of respondents indicated that higher fuel prices had caused them to combine trips to save fuel, and 31% say they drive slower and smoother than they used to. On the other hand, fully 29% say that higher fuel prices have not caused them to change their driving habits at all.
The median price respondents expect to be paying for fuel a year from now was $2.74 per gallon in March, significantly less than the price at which most say they would be willing to change vehicle type.
When you become a VehicleVoice Panel Member, you too can contribute to this important monthly tracking study. Just go to VehicleVoice.com to join. It’s free and you can win cash and prizes.
We decided to roll off the hill Saturday morning and drive overland the ten miles or so to Pacific Coast Highway in Newport Beach. Wandered through the neighborhoods looking at nosebleed priced homes of the fabulously wealthy (where do they get all the $$$$$$?) and even rode the Balboa ferry from Balboa Peninsula to Balboa Island (truly funky in spots – for multi-jillion dollar postage stamp sized abodes).
On the way back, we stopped by a Von’s Pavilion (big supermarket) on Newport Coast Drive and lo and behold, she who must be obeyed saw a Zoom Shop for Apple iPods. Here, just by inserting your credit card, this machine will dispense iPod accessories, iPod nanos, video iPods. Interesting concept that just reinforces the contention that cars today need to have iPod integration available if not standard.
As AutoPacific and VehicleVoice research continues to confirm, iPods are one of the fastest rising personal technology items a person owns. The car company that is not planning on some integration path for iPods is failing in its planning function.
Migod! If they are dispensing the things from vending machines now, what’s going to stop them?
The Fuel Price Impact Survey (FPIS) conducted monthly by AutoPacific’s VehicleVoice indicates that the median fuel price paid by U.S. motorists declined from a September 2005 peak of $2.90 per gallon to about $2.30 in February 2006. The February data are based on the results of an Internet survey with 1,079 VehicleVoice panel members completing the survey between February 20 and February 28, 2006.
Vehicle Segment Shifts Moderating — SUV Loyalty Rebounds
In September respondents reacted to the price shock with about 27% of SUV owners saying they would consider buying another type vehicle when they replaced their SUV. Loyalty to SUVs rebounded by February 2006. Only 15% would consider shifting away from SUVs to another type vehicle. Similarly, interest in Small Cars, up by 41% in September, was up only 17% in February.
Powertrain Preference Shifting — 6-Cylinders Preferred
Fuel price declines have also affected respondent’s engine choices. VehicleVoice panel members are now much less likely to abandon 6 and 8-cylinder gasoline engines than they were six months ago. Interest in economical 4-cylinder engines remains at about 20% for their next vehicle; down by about 25% from the percentage of 4-cylinders they are now driving. Interest in hybrid-powered vehicles remains around 10%; substantially higher than the mix of hybrids presently on the road. The 6-cylinder engine remains the engine of choice for the highest percentage (40%) of panelists. Diesel fuel prices have increased relative to gasoline. Last September, diesel fuel was about 10-cents per gallon less than regular gasoline. In February diesel was about 25-cents per gallon more than regular gasoline nationally. Interest in diesel engines, primarily available in heavy-duty pickup trucks, has declined.
President Bush’s State of the Union address in late January focused on ethanol fuels, and both Ford Motor Company and General Motors have aggressively promoted ethanol over the last few weeks. Two thirds of February’s respondents believe that auto manufacturers should offer more vehicles with ethanol (E85) compatibility, and the same percentage say that more gas stations should offer E85. In February, fully 93% of respondents agreed that America needs to be less dependent on imported oil — but only one-in-three was willing to pay more per gallon or accept increased fuel consumption to achieve that goal.
Automotive researcher AutoPacific has released the results of its comprehensive study of the Baby Boomer automotive consumers. The conclusion from AutoPacific’s Baby Boomer Consultancy is that automotive marketers are paying too much attention to youth marketing at the expense of a huge potential with the Baby Boomer market.
Baby Boomers – now aged 41 to 60 – are the most affluent Americans, with three-quarters of the nation’s financial assets and $2-trillion in disposable income annually. Boomers control more than 50% of all discretionary income and will become more affluent as they inherit a great amount from their parents.
Boomers account for more than half of U.S. spending, and the older they get, the deeper their pockets. Boomers will keep spending.
The Boomers’ household fleets say it all. Boomers likely have an SUV, sports car, or a classic in their garage. The average American household purchases 13 cars over a lifetime. Seven vehicles are purchased after the head of the household turns 50. AutoPacific research shows 50% of Boomer households already owns 3 or more vehicles. Many Boomer couples will add a third vehicle to their family fleet that will be “aspirational”, displaying their personal style.
Baby Boomer Households – Number of Vehicles
4-or more vehicles: 23%
AutoPacific research indicates Boomers will maintain their pace of car buying with 54% of Boomers expecting to keep their vehicle 4 years or less, 26% 3 years or less.
Baby Boomer Households – Expected Length of Ownership
2 years or less: 10%
2 to 3 years: 16%
3 to 4 years: 28%
More than 4 years: 46%
AutoPacific’s conclusion is that marketers should focus on Boomers – where the money is and where there is willingness to spend it!