Category: Survey Results

Posts related to Survey Results

AutoPacific has released the results of its 2006 model year owner satisfaction research. AutoPacific’s VSA (Vehicle Satisfaction Award) study is an industry benchmark for objectively measuring how satisfied an owner is with their new car or light truck.
The Fuel Price Impact Survey conducted monthly by AutoPacific's VehicleVoice indicates that the median fuel price paid by U.S. motorists increased from a September 2005 peak of $2.90 per gallon to a new peak of $2.94 a gallon in April 2006. This was up from $2.42 in March. April's spike is the largest month-over-month spike since September 2005.
The Fuel Price Impact Survey conducted monthly by AutoPacific's VehicleVoice indicates that the median fuel price paid by U.S. motorists declined from a September 2005 peak of $2.90 per gallon to about $2.30 in February 2006. The February data are based on the results of an Internet survey with 1,079 VehicleVoice panel members completing the survey between February 20 and February 28, 2006.
AutoPacific's Baby Boomer Consultancy concludes that automotive marketers are paying too much attention to youth marketing at the expense of a huge potential with the Baby Boomer market.
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